The document discusses the future of social collaboration in business. It begins by outlining some common myths about enterprise social collaboration, such as that it is just social networking or a waste of time. It then discusses how business and the internet generation have changed, with younger workers expecting real-time communication and knowledge sharing. The document advocates that businesses can learn from these trends and adopt social collaboration using tools in SharePoint 2013 and Yammer. It provides guidance on strategies for successful adoption, such as having a clear purpose and measuring results. Overall, the document argues that social collaboration can help businesses keep up with the changing expectations of younger workers.