The Hidden
Power of Language
               Sarah Merron
 Director, Fire Dragon Coaching Limited
           17th October 2012
What’s the purpose of
increasing language skill?
What’s the purpose of
      increasing language skill?
•   Getting a prospect to imagine how
    good they will feel after working
    with you.
What’s the purpose of
      increasing language skill?
•   Getting a prospect to imagine how
    good they will feel after working
    with you.

•   Reframing a team member from
    unmotivated to excited at the
    prospect of overcoming challenge.
What’s the purpose of
      increasing language skill?
•   Getting a prospect to imagine how
    good they will feel after working
    with you.

•   Reframing a team member from
    unmotivated to excited at the
    prospect of overcoming challenge.

•   Moving someone from
    confrontation into flexible thinking
    and potential agreement.
What’s the purpose of
      increasing language skill?
•   Getting a prospect to imagine how
    good they will feel after working
    with you.

•   Reframing a team member from
    unmotivated to excited at the
    prospect of overcoming challenge.

•   Moving someone from
    confrontation into flexible thinking
    and potential agreement.

•   Allowing your team to see benefits
    in your proposals and changes.
Being Mindful of Language Pays
          Dividends
Being Mindful of Language Pays
                Dividends
• 8 reasons to change “why?”
  habits
Being Mindful of Language Pays
                Dividends
• 8 reasons to change “why?”
  habits

•   The Hidden Meaning behind
    words
Being Mindful of Language Pays
                Dividends
• 8 reasons to change “why?”
  habits

•   The Hidden Meaning behind
    words

•   3 “word bombs” to avoid in
    business
Being Mindful of Language Pays
                Dividends
• 8 reasons to change “why?”
  habits

•   The Hidden Meaning behind
    words

•   3 “word bombs” to avoid in
    business

•   How to challenge the two
    most common limiting
    language patterns.
What’s so important about
 the words we choose?
What’s so important about
 the words we choose?
•   Changes the direction of focus
What’s so important about
 the words we choose?
•   Changes the direction of focus

•   Gives a snapshot of perspective
What’s so important about
 the words we choose?
•   Changes the direction of focus

•   Gives a snapshot of perspective

•   The difference between motivation and de-
    motivation
What’s so important about
 the words we choose?
•   Changes the direction of focus

•   Gives a snapshot of perspective

•   The difference between motivation and de-
    motivation

•   Enhances the art of persuasion
What’s so important about
 the words we choose?
•   Changes the direction of focus

•   Gives a snapshot of perspective

•   The difference between motivation and de-
    motivation

•   Enhances the art of persuasion

•   Increases efficiency
What’s so important about
 the words we choose?
•   Changes the direction of focus

•   Gives a snapshot of perspective

•   The difference between motivation and de-
    motivation

•   Enhances the art of persuasion

•   Increases efficiency

•   Maximises Opportunity
How? vs. Why?
How? vs. Why?
            Why?                             How?

                                   How did we come to lose this
Why did we lose this contract?
                                            contract?

 Why did the client choose the      How did the client come to
       other supplier?              choose the other supplier?

                                  How did you come to make that
Why did you make that decision?
                                            decision?

  Why are we in this position?       How did we arrive here?
How? vs. Why?
            Why?                             How?

                                   How did we come to lose this
Why did we lose this contract?
                                            contract?

 Why did the client choose the      How did the client come to
       other supplier?              choose the other supplier?

                                  How did you come to make that
Why did you make that decision?
                                            decision?

  Why are we in this position?       How did we arrive here?
How? vs. Why?
            Why?                             How?

                                   How did we come to lose this
Why did we lose this contract?
                                            contract?

 Why did the client choose the      How did the client come to
       other supplier?              choose the other supplier?

                                  How did you come to make that
Why did you make that decision?
                                            decision?

  Why are we in this position?       How did we arrive here?
How? vs. Why?
            Why?                             How?

                                   How did we come to lose this
Why did we lose this contract?
                                            contract?

 Why did the client choose the      How did the client come to
       other supplier?              choose the other supplier?

                                  How did you come to make that
Why did you make that decision?
                                            decision?

  Why are we in this position?       How did we arrive here?
How? vs. Why?
            Why?                             How?

                                   How did we come to lose this
Why did we lose this contract?
                                            contract?

 Why did the client choose the      How did the client come to
       other supplier?              choose the other supplier?

                                  How did you come to make that
Why did you make that decision?
                                            decision?

  Why are we in this position?       How did we arrive here?
Why?
Why?
•   Why? Generates answers
    that “justify”
Why?
•   Why? Generates answers
    that “justify”

•   Why? Can create a feeling
    of defensiveness
Why?
•   Why? Generates answers
    that “justify”

•   Why? Can create a feeling
    of defensiveness

•   Why? Generates a long
    story and can waste
    time
Why?
•   Why? Generates answers
    that “justify”

•   Why? Can create a feeling
    of defensiveness

•   Why? Generates a long
    story and can waste
    time

•   Why? Can miss key
    opportunities
How?
How?
•   How? Recovers
    process
How?
•   How? Recovers
    process

•   How? Leads to potential
    solutions
How?
•   How? Recovers
    process

•   How? Leads to potential
    solutions

•   How? Is emotionally
    dissociated
How?
•   How? Recovers
    process

•   How? Leads to potential
    solutions

•   How? Is emotionally
    dissociated

•   How? Conveys
    optimism
Our Map of The Speaker’s World




                                 8
       Transform the Planet
Our Map of The Speaker’s World
 John: “As we’ll be working together,
 George, you’ll need to understand more
 about how our group operates.”




                                          8
             Transform the Planet
Our Map of The Speaker’s World
 John: “As we’ll be working together,
 George, you’ll need to understand more
 about how our group operates.”




                                          8
             Transform the Planet
Our Map of The Speaker’s World
  John: “As we’ll be working together,
  George, you’ll need to understand more
  about how our group operates.”

Get curious …




                                           8
                Transform the Planet
Our Map of The Speaker’s World
   John: “As we’ll be working together,
   George, you’ll need to understand more
   about how our group operates.”

Get curious …
• What is John pre-supposing about George?




                                             8
                     Transform the Planet
Our Map of The Speaker’s World
   John: “As we’ll be working together,
   George, you’ll need to understand more
   about how our group operates.”

Get curious …
• What is John pre-supposing about George?
• How does George feel?




                                             8
                     Transform the Planet
Our Map of The Speaker’s World
   John: “As we’ll be working together,
   George, you’ll need to understand more
   about how our group operates.”

Get curious …
• What is John pre-supposing about George?
• How does George feel?




                                             8
                     Transform the Planet
Our Map of The Speaker’s World
   John: “As we’ll be working together,
   George, you’ll need to understand more
   about how our group operates.”

Get curious …
• What is John pre-supposing about George?
• How does George feel?



  John: “As we’ll be working together,
  George, do you think we might start by
  understanding each other’s operations.”

                                             8
                     Transform the Planet
What is the assumption here?




                               9
        Transform the Planet
What is the assumption here?
Ann: “Mike, the next time we are on a
  project together you must keep me
  informed of all problems.”




                                        9
               Transform the Planet
What is the assumption here?
Ann: “Mike, the next time we are on a
  project together you must keep me
  informed of all problems.”




                                        9
               Transform the Planet
What is the assumption here?
Ann: “Mike, the next time we are on a
  project together you must keep me
  informed of all problems.”

Get curious …




                                        9
                Transform the Planet
What is the assumption here?
Ann: “Mike, the next time we are on a
  project together you must keep me
  informed of all problems.”

Get curious …
• What is Ann’s representation of working with Mike




                                                      9
                      Transform the Planet
What is the assumption here?
Ann: “Mike, the next time we are on a
  project together you must keep me
  informed of all problems.”

Get curious …
• What is Ann’s representation of working with Mike
• What’s she focussing on?




                                                      9
                      Transform the Planet
What is the assumption here?
Ann: “Mike, the next time we are on a
  project together you must keep me
  informed of all problems.”

Get curious …
• What is Ann’s representation of working with Mike
• What’s she focussing on?
• Is there a better way?




                                                      9
                       Transform the Planet
What is the assumption here?
Ann: “Mike, the next time we are on a
  project together you must keep me
  informed of all problems.”

Get curious …
• What is Ann’s representation of working with Mike
• What’s she focussing on?
• Is there a better way?




                                                      9
                       Transform the Planet
What is the assumption here?
Ann: “Mike, the next time we are on a
  project together you must keep me
  informed of all problems.”

Get curious …
• What is Ann’s representation of working with Mike
• What’s she focussing on?
• Is there a better way?



Ann: “I would like to debrief this project.
  Mike, I feel that we could both improve
  our communication, what do you think?”

                                                      9
                       Transform the Planet
3 Word Bombs To
     Avoid
3 Word Bombs To
         Avoid

• Can’t
3 Word Bombs To
         Avoid

• Can’t
• But
3 Word Bombs To
         Avoid

• Can’t
• But
• Try
Language in As & Bs
Language in As & Bs
    1) A = B
Language in As & Bs
         1) A = B
If I can’t see the curve, that
   means the world is flat.
Language in As & Bs
         1) A = B
If I can’t see the curve, that
   means the world is flat.
Language in As & Bs
           1) A = B
If I can’t see the curve, that
   means the world is flat.


      2) A .................B
Language in As & Bs
            1) A = B
 If I can’t see the curve, that
    means the world is flat.


       2) A .................B
If you visit Australia, then you
     will see a Koala Bear.
Language in As & Bs
            1) A = B
 If I can’t see the curve, that
    means the world is flat.


       2) A .................B
If you visit Australia, then you
     will see a Koala Bear.
Approach In Steps
Approach In Steps

1) Find out what each word
means in their mind.
Approach In Steps

1) Find out what each word
means in their mind.
2) Use “how” questioning.
Approach In Steps

1) Find out what each word
means in their mind.
2) Use “how” questioning.
3) Learn Quadrant Questions
Let’s Challenge Them!




        Transform the Planet
Let’s Challenge Them!
Sue: “If the fulfilment department does not get it together we
               can’t improve the service we provide.”




              Transform the Planet
Let’s Challenge Them!
Sue: “If the fulfilment department does not get it together we
               can’t improve the service we provide.”




              Transform the Planet
Let’s Challenge Them!
Sue: “If the fulfilment department does not get it together we
               can’t improve the service we provide.”

Ann: “It seems that accountants never understand the vision”




              Transform the Planet
Let’s Challenge Them!
Sue: “If the fulfilment department does not get it together we
               can’t improve the service we provide.”

Ann: “It seems that accountants never understand the vision”




              Transform the Planet
Let’s Challenge Them!
Sue: “If the fulfilment department does not get it together we
               can’t improve the service we provide.”

Ann: “It seems that accountants never understand the vision”

  Paul: “These people are short-sighted and we should do
                   something about that.”




              Transform the Planet
Let’s Challenge Them!
Sue: “If the fulfilment department does not get it together we
               can’t improve the service we provide.”

Ann: “It seems that accountants never understand the vision”

  Paul: “These people are short-sighted and we should do
                   something about that.”




              Transform the Planet
Let’s Challenge Them!
Sue: “If the fulfilment department does not get it together we
               can’t improve the service we provide.”

Ann: “It seems that accountants never understand the vision”

  Paul: “These people are short-sighted and we should do
                   something about that.”

  James: “We need to achieve our targets by the end of the
              quarter or we’re in real trouble.”



              Transform the Planet
4 Questions To Get To The
  Bottom of Everything
4 Questions To Get To The
  Bottom of Everything

            AB              -AB
     What would happen What wouldn’t
        if you did?    happen if you did?


            A-B             -A-B
     What would happen What wouldn’t
       if you didn’t? happen if you didn’t?
4 Questions To Get To The
  Bottom of Everything

            AB              -AB
     What would happen What wouldn’t
        if you did?    happen if you did?


            A-B             -A-B
     What would happen What wouldn’t
       if you didn’t? happen if you didn’t?
4 Questions To Get To The
  Bottom of Everything

            AB              -AB
     What would happen What wouldn’t
        if you did?    happen if you did?


            A-B             -A-B
     What would happen What wouldn’t
       if you didn’t? happen if you didn’t?
4 Questions To Get To The
  Bottom of Everything

            AB              -AB
     What would happen What wouldn’t
        if you did?    happen if you did?


            A-B             -A-B
     What would happen What wouldn’t
       if you didn’t? happen if you didn’t?
Let’s Challenge Them!




        Transform the Planet
Let’s Challenge Them!
“If the fulfilment department does not get it together we can’t
                improve the service we provide.”




              Transform the Planet
Let’s Challenge Them!
“If the fulfilment department does not get it together we can’t
                improve the service we provide.”




              Transform the Planet
Let’s Challenge Them!
“If the fulfilment department does not get it together we can’t
                improve the service we provide.”

  “It seems that accountants never understand the vision”




              Transform the Planet
Let’s Challenge Them!
“If the fulfilment department does not get it together we can’t
                improve the service we provide.”

  “It seems that accountants never understand the vision”




              Transform the Planet
Let’s Challenge Them!
“If the fulfilment department does not get it together we can’t
                improve the service we provide.”

  “It seems that accountants never understand the vision”

“These people are short-sighted and we should do something
                         about that.”




              Transform the Planet
Let’s Challenge Them!
“If the fulfilment department does not get it together we can’t
                improve the service we provide.”

  “It seems that accountants never understand the vision”

“These people are short-sighted and we should do something
                         about that.”




              Transform the Planet
Let’s Challenge Them!
“If the fulfilment department does not get it together we can’t
                improve the service we provide.”

  “It seems that accountants never understand the vision”

“These people are short-sighted and we should do something
                         about that.”

“We need to achieve our targets by the end of the quarter or
                    we’re in real trouble.”



              Transform the Planet
Persuasion
Persuasion
• To the optimist, the glass is half full.
Persuasion
• To the optimist, the glass is half full.
• To the pessimist, the glass is half
   empty.
Persuasion
• To the optimist, the glass is half full.
• To the pessimist, the glass is half
   empty.
• To the engineer, the glass is twice
   as big as it needs to be.
Persuasion
• To the optimist, the glass is half full.
• To the pessimist, the glass is half
   empty.
• To the engineer, the glass is twice
   as big as it needs to be.
• To the marketer, the glass is a new
   special beverage container solution
   to your drink related problems
Persuasion
• To the optimist, the glass is half full.
• To the pessimist, the glass is half
   empty.
• To the engineer, the glass is twice
   as big as it needs to be.
• To the marketer, the glass is a new
   special beverage container solution
   to your drink related problems
• The Persuasion Artist would drink
   and then talk you in to buying them
   another
The Hidden
Power of Language
               Sarah Merron
 Director, Fire Dragon Coaching Limited
           17th October 2012

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The Hidden Power of Language

  • 1. The Hidden Power of Language Sarah Merron Director, Fire Dragon Coaching Limited 17th October 2012
  • 2. What’s the purpose of increasing language skill?
  • 3. What’s the purpose of increasing language skill? • Getting a prospect to imagine how good they will feel after working with you.
  • 4. What’s the purpose of increasing language skill? • Getting a prospect to imagine how good they will feel after working with you. • Reframing a team member from unmotivated to excited at the prospect of overcoming challenge.
  • 5. What’s the purpose of increasing language skill? • Getting a prospect to imagine how good they will feel after working with you. • Reframing a team member from unmotivated to excited at the prospect of overcoming challenge. • Moving someone from confrontation into flexible thinking and potential agreement.
  • 6. What’s the purpose of increasing language skill? • Getting a prospect to imagine how good they will feel after working with you. • Reframing a team member from unmotivated to excited at the prospect of overcoming challenge. • Moving someone from confrontation into flexible thinking and potential agreement. • Allowing your team to see benefits in your proposals and changes.
  • 7. Being Mindful of Language Pays Dividends
  • 8. Being Mindful of Language Pays Dividends • 8 reasons to change “why?” habits
  • 9. Being Mindful of Language Pays Dividends • 8 reasons to change “why?” habits • The Hidden Meaning behind words
  • 10. Being Mindful of Language Pays Dividends • 8 reasons to change “why?” habits • The Hidden Meaning behind words • 3 “word bombs” to avoid in business
  • 11. Being Mindful of Language Pays Dividends • 8 reasons to change “why?” habits • The Hidden Meaning behind words • 3 “word bombs” to avoid in business • How to challenge the two most common limiting language patterns.
  • 12. What’s so important about the words we choose?
  • 13. What’s so important about the words we choose? • Changes the direction of focus
  • 14. What’s so important about the words we choose? • Changes the direction of focus • Gives a snapshot of perspective
  • 15. What’s so important about the words we choose? • Changes the direction of focus • Gives a snapshot of perspective • The difference between motivation and de- motivation
  • 16. What’s so important about the words we choose? • Changes the direction of focus • Gives a snapshot of perspective • The difference between motivation and de- motivation • Enhances the art of persuasion
  • 17. What’s so important about the words we choose? • Changes the direction of focus • Gives a snapshot of perspective • The difference between motivation and de- motivation • Enhances the art of persuasion • Increases efficiency
  • 18. What’s so important about the words we choose? • Changes the direction of focus • Gives a snapshot of perspective • The difference between motivation and de- motivation • Enhances the art of persuasion • Increases efficiency • Maximises Opportunity
  • 20. How? vs. Why? Why? How? How did we come to lose this Why did we lose this contract? contract? Why did the client choose the How did the client come to other supplier? choose the other supplier? How did you come to make that Why did you make that decision? decision? Why are we in this position? How did we arrive here?
  • 21. How? vs. Why? Why? How? How did we come to lose this Why did we lose this contract? contract? Why did the client choose the How did the client come to other supplier? choose the other supplier? How did you come to make that Why did you make that decision? decision? Why are we in this position? How did we arrive here?
  • 22. How? vs. Why? Why? How? How did we come to lose this Why did we lose this contract? contract? Why did the client choose the How did the client come to other supplier? choose the other supplier? How did you come to make that Why did you make that decision? decision? Why are we in this position? How did we arrive here?
  • 23. How? vs. Why? Why? How? How did we come to lose this Why did we lose this contract? contract? Why did the client choose the How did the client come to other supplier? choose the other supplier? How did you come to make that Why did you make that decision? decision? Why are we in this position? How did we arrive here?
  • 24. How? vs. Why? Why? How? How did we come to lose this Why did we lose this contract? contract? Why did the client choose the How did the client come to other supplier? choose the other supplier? How did you come to make that Why did you make that decision? decision? Why are we in this position? How did we arrive here?
  • 25. Why?
  • 26. Why? • Why? Generates answers that “justify”
  • 27. Why? • Why? Generates answers that “justify” • Why? Can create a feeling of defensiveness
  • 28. Why? • Why? Generates answers that “justify” • Why? Can create a feeling of defensiveness • Why? Generates a long story and can waste time
  • 29. Why? • Why? Generates answers that “justify” • Why? Can create a feeling of defensiveness • Why? Generates a long story and can waste time • Why? Can miss key opportunities
  • 30. How?
  • 31. How? • How? Recovers process
  • 32. How? • How? Recovers process • How? Leads to potential solutions
  • 33. How? • How? Recovers process • How? Leads to potential solutions • How? Is emotionally dissociated
  • 34. How? • How? Recovers process • How? Leads to potential solutions • How? Is emotionally dissociated • How? Conveys optimism
  • 35. Our Map of The Speaker’s World 8 Transform the Planet
  • 36. Our Map of The Speaker’s World John: “As we’ll be working together, George, you’ll need to understand more about how our group operates.” 8 Transform the Planet
  • 37. Our Map of The Speaker’s World John: “As we’ll be working together, George, you’ll need to understand more about how our group operates.” 8 Transform the Planet
  • 38. Our Map of The Speaker’s World John: “As we’ll be working together, George, you’ll need to understand more about how our group operates.” Get curious … 8 Transform the Planet
  • 39. Our Map of The Speaker’s World John: “As we’ll be working together, George, you’ll need to understand more about how our group operates.” Get curious … • What is John pre-supposing about George? 8 Transform the Planet
  • 40. Our Map of The Speaker’s World John: “As we’ll be working together, George, you’ll need to understand more about how our group operates.” Get curious … • What is John pre-supposing about George? • How does George feel? 8 Transform the Planet
  • 41. Our Map of The Speaker’s World John: “As we’ll be working together, George, you’ll need to understand more about how our group operates.” Get curious … • What is John pre-supposing about George? • How does George feel? 8 Transform the Planet
  • 42. Our Map of The Speaker’s World John: “As we’ll be working together, George, you’ll need to understand more about how our group operates.” Get curious … • What is John pre-supposing about George? • How does George feel? John: “As we’ll be working together, George, do you think we might start by understanding each other’s operations.” 8 Transform the Planet
  • 43. What is the assumption here? 9 Transform the Planet
  • 44. What is the assumption here? Ann: “Mike, the next time we are on a project together you must keep me informed of all problems.” 9 Transform the Planet
  • 45. What is the assumption here? Ann: “Mike, the next time we are on a project together you must keep me informed of all problems.” 9 Transform the Planet
  • 46. What is the assumption here? Ann: “Mike, the next time we are on a project together you must keep me informed of all problems.” Get curious … 9 Transform the Planet
  • 47. What is the assumption here? Ann: “Mike, the next time we are on a project together you must keep me informed of all problems.” Get curious … • What is Ann’s representation of working with Mike 9 Transform the Planet
  • 48. What is the assumption here? Ann: “Mike, the next time we are on a project together you must keep me informed of all problems.” Get curious … • What is Ann’s representation of working with Mike • What’s she focussing on? 9 Transform the Planet
  • 49. What is the assumption here? Ann: “Mike, the next time we are on a project together you must keep me informed of all problems.” Get curious … • What is Ann’s representation of working with Mike • What’s she focussing on? • Is there a better way? 9 Transform the Planet
  • 50. What is the assumption here? Ann: “Mike, the next time we are on a project together you must keep me informed of all problems.” Get curious … • What is Ann’s representation of working with Mike • What’s she focussing on? • Is there a better way? 9 Transform the Planet
  • 51. What is the assumption here? Ann: “Mike, the next time we are on a project together you must keep me informed of all problems.” Get curious … • What is Ann’s representation of working with Mike • What’s she focussing on? • Is there a better way? Ann: “I would like to debrief this project. Mike, I feel that we could both improve our communication, what do you think?” 9 Transform the Planet
  • 52. 3 Word Bombs To Avoid
  • 53. 3 Word Bombs To Avoid • Can’t
  • 54. 3 Word Bombs To Avoid • Can’t • But
  • 55. 3 Word Bombs To Avoid • Can’t • But • Try
  • 57. Language in As & Bs 1) A = B
  • 58. Language in As & Bs 1) A = B If I can’t see the curve, that means the world is flat.
  • 59. Language in As & Bs 1) A = B If I can’t see the curve, that means the world is flat.
  • 60. Language in As & Bs 1) A = B If I can’t see the curve, that means the world is flat. 2) A .................B
  • 61. Language in As & Bs 1) A = B If I can’t see the curve, that means the world is flat. 2) A .................B If you visit Australia, then you will see a Koala Bear.
  • 62. Language in As & Bs 1) A = B If I can’t see the curve, that means the world is flat. 2) A .................B If you visit Australia, then you will see a Koala Bear.
  • 64. Approach In Steps 1) Find out what each word means in their mind.
  • 65. Approach In Steps 1) Find out what each word means in their mind. 2) Use “how” questioning.
  • 66. Approach In Steps 1) Find out what each word means in their mind. 2) Use “how” questioning. 3) Learn Quadrant Questions
  • 67. Let’s Challenge Them! Transform the Planet
  • 68. Let’s Challenge Them! Sue: “If the fulfilment department does not get it together we can’t improve the service we provide.” Transform the Planet
  • 69. Let’s Challenge Them! Sue: “If the fulfilment department does not get it together we can’t improve the service we provide.” Transform the Planet
  • 70. Let’s Challenge Them! Sue: “If the fulfilment department does not get it together we can’t improve the service we provide.” Ann: “It seems that accountants never understand the vision” Transform the Planet
  • 71. Let’s Challenge Them! Sue: “If the fulfilment department does not get it together we can’t improve the service we provide.” Ann: “It seems that accountants never understand the vision” Transform the Planet
  • 72. Let’s Challenge Them! Sue: “If the fulfilment department does not get it together we can’t improve the service we provide.” Ann: “It seems that accountants never understand the vision” Paul: “These people are short-sighted and we should do something about that.” Transform the Planet
  • 73. Let’s Challenge Them! Sue: “If the fulfilment department does not get it together we can’t improve the service we provide.” Ann: “It seems that accountants never understand the vision” Paul: “These people are short-sighted and we should do something about that.” Transform the Planet
  • 74. Let’s Challenge Them! Sue: “If the fulfilment department does not get it together we can’t improve the service we provide.” Ann: “It seems that accountants never understand the vision” Paul: “These people are short-sighted and we should do something about that.” James: “We need to achieve our targets by the end of the quarter or we’re in real trouble.” Transform the Planet
  • 75. 4 Questions To Get To The Bottom of Everything
  • 76. 4 Questions To Get To The Bottom of Everything AB -AB What would happen What wouldn’t if you did? happen if you did? A-B -A-B What would happen What wouldn’t if you didn’t? happen if you didn’t?
  • 77. 4 Questions To Get To The Bottom of Everything AB -AB What would happen What wouldn’t if you did? happen if you did? A-B -A-B What would happen What wouldn’t if you didn’t? happen if you didn’t?
  • 78. 4 Questions To Get To The Bottom of Everything AB -AB What would happen What wouldn’t if you did? happen if you did? A-B -A-B What would happen What wouldn’t if you didn’t? happen if you didn’t?
  • 79. 4 Questions To Get To The Bottom of Everything AB -AB What would happen What wouldn’t if you did? happen if you did? A-B -A-B What would happen What wouldn’t if you didn’t? happen if you didn’t?
  • 80. Let’s Challenge Them! Transform the Planet
  • 81. Let’s Challenge Them! “If the fulfilment department does not get it together we can’t improve the service we provide.” Transform the Planet
  • 82. Let’s Challenge Them! “If the fulfilment department does not get it together we can’t improve the service we provide.” Transform the Planet
  • 83. Let’s Challenge Them! “If the fulfilment department does not get it together we can’t improve the service we provide.” “It seems that accountants never understand the vision” Transform the Planet
  • 84. Let’s Challenge Them! “If the fulfilment department does not get it together we can’t improve the service we provide.” “It seems that accountants never understand the vision” Transform the Planet
  • 85. Let’s Challenge Them! “If the fulfilment department does not get it together we can’t improve the service we provide.” “It seems that accountants never understand the vision” “These people are short-sighted and we should do something about that.” Transform the Planet
  • 86. Let’s Challenge Them! “If the fulfilment department does not get it together we can’t improve the service we provide.” “It seems that accountants never understand the vision” “These people are short-sighted and we should do something about that.” Transform the Planet
  • 87. Let’s Challenge Them! “If the fulfilment department does not get it together we can’t improve the service we provide.” “It seems that accountants never understand the vision” “These people are short-sighted and we should do something about that.” “We need to achieve our targets by the end of the quarter or we’re in real trouble.” Transform the Planet
  • 89. Persuasion • To the optimist, the glass is half full.
  • 90. Persuasion • To the optimist, the glass is half full. • To the pessimist, the glass is half empty.
  • 91. Persuasion • To the optimist, the glass is half full. • To the pessimist, the glass is half empty. • To the engineer, the glass is twice as big as it needs to be.
  • 92. Persuasion • To the optimist, the glass is half full. • To the pessimist, the glass is half empty. • To the engineer, the glass is twice as big as it needs to be. • To the marketer, the glass is a new special beverage container solution to your drink related problems
  • 93. Persuasion • To the optimist, the glass is half full. • To the pessimist, the glass is half empty. • To the engineer, the glass is twice as big as it needs to be. • To the marketer, the glass is a new special beverage container solution to your drink related problems • The Persuasion Artist would drink and then talk you in to buying them another
  • 94. The Hidden Power of Language Sarah Merron Director, Fire Dragon Coaching Limited 17th October 2012

Editor's Notes