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Venture Lab
Workshop
Lee-Sean Huang
huangl@newschool.edu
Artifact Stories - 5 minutes
Pair up. Each partner shares a
story about a personal artifact.
Warm-up 1/3
Five Why’s - 5 minutes
New partners. Ask each other
why you are here today x 5.
Warm-up 2/3
Shared Artifact - 5 mins
New partners again. Build a
shared artifact and story.
Warm-up 3/3
Human
Needs
Social
Impact
Market
Fit
X
DESIGN for
Impact
Design Against Loneliness
http://bit.ly/dxlonely
CHALLENGE
Definition:
a method and a mindset for
framing and solving problems
Design Thinking
ROI
Design-Driven Companies
Outperform S&P by 228%
- DMI Design Index 2014
Design Thinking
Empathy
Put human-needs at the
center of innovation
Design Thinking
Diversity
Solving complex problems
require different perspectives
Design Thinking
Simple
But Not Easy
Design Thinking
Empathize DEFINE IDEATE PROTOTYPE TEST
REPEAT
Source: Stanford d.school
Design Thinking PROCESS
Human
Needs
Social
Impact
Market
Fit
X
DESIGN for
Impact
Theory of Change
https://vimeo.com/79954057
Theory of Change
http://innovationforsocialchange.org/tool-develop-theory-change/?lang=en
The New School Venture Lab Workshop
Personal Stories - 5 minutes
Behavior change: Share the story
of a time when you changed a
habit, or acquired a new one.
EMPATHIZE 1/2
Personal Stories - 5 minutes
Loneliness/Belonging: Share
about a time you felt lonely or
a time you felt connected to
community?
EMPATHIZE 2/2
Generate Questions - 10 mins
In groups, generate as many
questions as possible related to
the brief.
Ideation 1/3
Choose Questions - 5 mins
Choose 1-3 questions from the
list that you generated
Ideation 2/3
Generate Ideas - 15 mins
Come up with as many ideas
as possible to address the
questions on your shortlist
Ideation 3/3
BREAK TIME!
Prototyping as
Storytelling
@leesean@leeseanFOOSSA
@leesean@leeseanFOOSSA
@leesean@leeseanFOOSSA
@leesean@leeseanFOOSSA
Sandwich Squirrel
@leesean@leeseanFOOSSA
Sandwich Squirrel
Turkey Swiss
BLT
PB+J
TODAY’s SPECIALS
@leesean@leeseanFOOSSA
Sandwich Squirrel
Turkey Swiss
BLT
PB+J
TODAY’s SPECIALS
@leesean@leeseanFOOSSA
@leesean@leeseanFOOSSA
The New School Venture Lab Workshop
YUM!
34
35
36
@leesean@leeseanFOOSSA
Eliel Saarinen
Always design a thing by
considering it in its next
larger context–
a chair in a room,
a room in a house,
a house in an environment,
an environment in a city plan.
Identify Assumptions - 10 mins
Discuss assumptions/
hypotheses that you would like
to test. Use this to narrow down
your ideas to prototype.
Prototyping 1/2
PROTOTYPing 2/2
Build - 30 mins
Tell a story. Create a world. Think
by making something that will
help you test your assumptions.
Pitch Preparation
5 minutes per group + Q&A
• Who are you designing for?
• What are your assumptions?
• What did you design?
• How does it work?
• What benefits are you seeking
to achieve?
+ - ? !
What
works?
Needs
improvement
Questions
& Concerns
Surprises
& Ideas
Testing & Feedback
Venture Lab
Workshop
Lee-Sean Huang
huangl@newschool.edu

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The New School Venture Lab Workshop