The reality of engaging with the public, generating ROI and cross channel success, through social media
0 likes268 views
This document discusses strategies for driving social media engagement. It examines common social drivers like fame, ego and rewards that motivate individual interaction. It provides examples of campaigns that used video uploads, photo sharing, liking pages, branded posts and conversations to engage users for prizes or participation. The document advocates understanding what motivates your target market to interact, balancing different interaction methods based on ability, and being adaptable to surprises in user behavior.
More Related Content
Similar to The reality of engaging with the public, generating ROI and cross channel success, through social media (20)
The reality of engaging with the public, generating ROI and cross channel success, through social media
- 1. social media
- 2. Numbers predictable movement Conversation reason for movement Real time
- 5. 5
- 6. DRIVERS 6
- 10. Too Hard
- 13. Picnic, it’s no picnic! Social, Web & TV
- 16. $ DRIVERS
- 18. TOO HARD TOO EASY WEBCAM CAPTURE INTERACTION
- 19. TOO HARD TOO EASY PRE-RECORDED AUDIO INTERACTION
- 20. TOO HARD TOO EASY ONLINE VIDEO EDITOR INTERACTION
- 21. Sales up 12% 200 adverts put to air 1000’s of user promoting the site No negative adverts uploaded RESULTS
- 23. Are you fan enough? Social & Web
- 28. $ DRIVERS - MAJOR PRIZE
- 29. $ DRIVERS – 1000 MINOR PRIZE
- 30. VIDEO UPLOAD INTERACTION – GRAND PRIZE
- 31. TOO HARD TOO EASY PHOTO UPLOAD INTERACTION – GRAND PRIZE
- 32. TOO HARD TOO EASY LIKE THE PAGE INTERACTION – 1000 MINOR PRIZES
- 33. BRANDED POSTS INTERACTION – 1000 MINOR PRIZES TOO HARD TOO EASY
- 34. CONVERSATION INTERACTION – 1000 MINOR PRIZES TOO HARD TOO EASY
- 35. 10,000 Facebook fans in 17 days 1000 sponsored prizes sent out RESULTS
- 37. Canvas 2 Kick Ass Web & Social
- 40. $ DRIVERS
- 42. LIKE / SHARE INTERACTION TOO HARD TOO EASY ✓
- 43. In 12 weeks… 25,000 people took part 55,000 votes cast & over 1 million site visits RESULTS
- 46. 1. Model Social Drivers Understand what drives your target market to interact with your communication in a social space, give them a reason to join in. $
- 47. 2. Balance your interaction Profile your target markets ability to interact in the way you want. Remember that not everyone knows how (or wants) to produce content.
- 48. 3. Be Agile Remember that while statistics help us predict our consumers, social media has a habit of surprising the best of us. Monitor closely and be adaptable.