The Salesforce Advantage: Understanding the Why (August 17, 2015)
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The Salesforce Advantage document discusses the origins and philosophy of Salesforce. It began with a founding question of making enterprise technology as easy to use as shopping on Amazon. The original business plan envisioned allowing any company to easily manage their entire salesforce in the cloud without installing new software. While Salesforce has grown significantly, the core principles of an easy to use cloud platform remain the same. The document outlines Salesforce's competitive advantages including being a trusted multi-tenant cloud with an open ecosystem, complete CRM functionality, and a scalable metadata-driven platform that allows for fast customization and app development.
In this document
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Introduction to Salesforce Advantage and its significance in modern enterprise technology.
Introduction to Salesforce Advantage and its significance in modern enterprise technology.
Discusses Salesforce's original vision and continuous growth across various platforms.
Highlights Salesforce's accolades including being the #1 CRM and most admired software company.
Explains Salesforce's platform features including metadata-driven architecture and agile innovation.
Outlines objectives to improve understanding of Salesforce's core differentiators and customer focus.
Details on Salesforce's driving principles like trust, scalability, and customer success.
Discusses upcoming events for partners and the call to action for engagement and training opportunities.
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The Salesforce Advantage: Understanding the Why (August 17, 2015)
- 1. The Salesforce Advantage: Understandingthe Why David Palaniuk Program Manager, Partner Readiness
- 3. What Is theSalesforce Advantage?
- 4. “Why can’t enterprisetechnology be as easy as buying a book on Amazon.com?” A Founding Question
- 5. The Original BusinessPlan “The world is changing. The internet changes everything. It’s rapidly becoming the dominant distribution vehicle for all types of software.” “Corporations no longer have to create, maintain, or operate an application computer, or network to stay competitive in the global marketplace. Soon, anyone will be able to buy per-user, per-month enterprise applications over the Internet.” “The end result is a website where an entire salesforce can be managed easily, and without installing new software, computers, or people. Instant, global, convenient salesforce automation now.”
- 6. We Have Grown:More People, More Clouds, More Complexity But the basics remain the same!
- 7. 4th year ina row!2011 • 2012 • 2013 • 2014 #1 most admired in software #7 best company to work for World’s #1 CRM company World’s most admired software company World’s most innovative company We’ve Seen These Slides Before… But Why? How? Who are we really?
- 9. APIs Flexible, Scalable, MetadataPlatform Workflow Data & Objects IdentityAnalyticsCollaborationMobile UI 2,700+ Partner Apps Largest Enterprise Ecosystem Cloud Mobile Social Data Science Trusted Multitenant Cloud Fast App Dev & Customization Understanding the ‘How’ is Fundamental Customers Need (and Want!) to Know the Power of the Platform AnalyticsCommunityMarketingServiceSales AppsComplete CRM
- 10. What is OurSecret Sauce? Metadata- driven Multi-tenant Architecture
- 11. Single Code Base = Agility& Faster Innovation Why Does That Matter?
- 13. Objectives Foundational Competence Convey Simplicity DeliverAuthentically Earn the Seat at the Table We Want to Align Everyone’s Understanding of Our Platform All Distribution employees should be able to explain our core Cloud differentiation
- 14. The technology willchange. The customers’ aspirations will change. The technology should enable this change. ALWAYS REMEMBER = Technology is frictionless. Customers can focus on their core business & differentiation.
- 15. So What Isthe “Why” of Salesforce?
- 16. Trusted Cloud: Transparencyand trust in everything we do. 8 Core Principles That Drive Our Innovation The Salesforce Advantage Cloud Leader: Pioneers, evangelists and catalyst for change. Multi-tenant: Build to the Gold Standard, but democratize innovation. Open Ecosystem: Extend solutions with apps for just about any business need. Complete CRM: Customer at the center of all Clouds drives richer engagement. Scalable, Metadata-driven platform: Three upgrades per year never break customizations. Fast App Dev & Customization: Clicks-not-code allow anyone to build apps. Customer Success: We are completely invested in our customers’ success.
- 17.
- 18. Dreamforce Advantage seminarPartner Zone September 16 @ 11:00 to 11:40am Park Central Hotel, Stanford Salesforce Advantage for Partner resources and events Partner Community Page Salesforce Advantage for Partners Chatter Group Advantage “self paced” training course “coming soon”
- 19. CAN YOU DOIT?
- 20.