The surprising truth about non-sales selling
- 1. S A R A H T R AV E R S C A M I L L A L O N G T h e S u r p r i s i n g T r u t h a b o u t n o n - S a l e s S e l l i n g
- 3. Photos
- 4. Who’s in the room?
- 5. Your name and company Own your own business? Family business? Service or product? Business or retail customers
- 8. What’s the best way to describe sales as an activity?
- 11. • “Objection Handling” - About 31,400,000 search results • “Closing Techniques” - About 19,800,000 search results Top Sales Techniques
- 14. Buying a car?
- 19. The New Sales Paradigm
- 20. Source: ONS, 2015 Sales Roles in UK
- 21. Straw Poll
- 22. One born every minute (2014)
- 23. Top Sales Tip #1: Spend more time on the beach
- 24. Top Sales Tip #1: Spend more time on the beach
- 25. You can do it all
- 26. You can do it all
- 27. You can’t do it all
- 28. Collaboration
- 31. Non referral customers 0% 20% 40% 60% 80% 100% Customer 1 Customer 2 Customer 3 Customer 4 Time invested in sales Work obtained
- 32. Referral customers 0% 20% 40% 60% 80% 100% Customer 1 Customer 2 Customer 3 Customer 4 Time invested in sales Work obtained
- 36. Top Sales Tip #2: Tune In!
- 38. E
- 43. Cost Value
- 44. • Situation questions • Probing questions – How is that important? – Why would that help? – Would it help if? – Is there any other way that would help you? Tuning in………
- 45. Top Tip #3:
- 46. F P T G
- 49. TV contacts • Tara Mills, Reporter @taramillstv • BBC Nolan, Nicola Weir @nweir1 • UTV Life, Pamela Ballantine @PamBallantine • Judith Hill, Reporter @JudeHill_utv • Sara Moore, Reporter @SaraMoore_utv • Jane Loughrey, Reporter @JaneLoughrey_utv
- 50. TV contacts • NVTV @northernvisions • IrishTV – County Matters [email protected], [email protected]
- 51. Radio contacts • Q Radio @DenisMcNeill • Pete Snodden, Cool FM (@petesnodden) • Louise Duffy (@NewsDuffy) BBC Talkback • BBC Radio Foyle, Mark Patterson (@markyptweets) • U105, Frank Mitchell (@FrankU105) • Downtown Siobhan McGarry @SiobhanMcGarry • Downtown Caroline Fleck (Facebook)
- 52. Print • Coleraine Chronicle • Coleraine Times • Ballymoney Times • Belfast Telegraph – Editor Gail Walker, Features Editor Kerry McKittrick, • Newsletter – Biz Richard Sheriff, Features Desk (@NLFeatures) • Irish News – Rebecca Black, Gail Bell
- 53. Magazines • Local Women Belfast & North Coast (@KimKellyKK) • Local Women North West & Mid Ulster Darinagh Boyle [email protected]
- 55. @ChocolateManor
- 56. @broightergold
- 57. Wrap
- 61. F P T G
- 63. @ b e s p o k e _ c o m m s b e s p o k e c o m m s Thank you!