The truths about building apps
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Ian Malone, managing director of We Are Apps, outlines key considerations for app development including costs, platform choices, target audiences, and timelines. Based on a 2010 survey, the average cost for an app is £24,000, with development taking around 13 weeks. The document emphasizes the importance of strategy, market demand, and marketing for app visibility.
The truths about building apps
- 1. Ian Malone | Managing Director| We Are Apps
- 2. The full service apps agencyMultiple platformsService delivery platformTestingStrategyConceptArtworkPublishing servicesMarketing & PromotionPost-release analysis
- 10. The world of appsIn black and white
- 11. Most asked question?How much does an app cost?£24,000 Survey of 393 international app development companies in Winter 2010, two thirds in US & Europe. Source Research2guidance 2011
- 12. Second most asked question?Which platform?Was iOS
- 13. Second most asked question?Which platform? Now iOS & Android
- 14. Better question…Which platform?Who is the target audience?
- 15. Which platform?Blackberry for youth and business
- 16. Which platform?Symbian still has 31% share of smartphone sales
- 17. Source: Gartner 2010 Q4 sales worldwide
- 18. The next major platform playerWindows Mobile + Nokia handsets
- 19. Facebook has 750,000,000 users
- 20. UK Facebook user breakdown
- 21. iPad owners earn £62,500Source: More than 49% of owners earn over $100,000. Survey of 30,00 US iPad users by ComScore, February 2011
- 22. Third most asked question?How long does it take?13 weeksOn average
- 23. Strategy and ballpark quote: 1 weekSpecification writing: 1 weekDesign production: 2 weeksTechnical development: 5 weeksQA/testing: 2 weeksSubmission (iOS): 1 weekRejection contingency (iOS): 1 weekTotal: 13 weeks
- 24. Are these the right questions?
- 25. How much budget will I allocate?A good developer won’t try to spend all of your budget but will help you to get the best value for moneyOur current clients are our best customers…
- 26. Who is my app going to be for and what will they do with it?A good idea is a great start A good idea that the market wants is more likely to get downloadedStrategy first, concept second
- 27. App or .mobi?And what about ‘web apps’?Mid term: You’ll need apps and a mobile websiteHTML 5 is great but limitedApps are far more robust
- 28. Which platform?Symbian sells more than iOSMore apps get downloaded from the App StoreBlackberry has 14% marketshare but is third in terms of total app downloadsFacebook has 650m users
- 29. The fourth question many people forget to consider:How can I get my app noticed?
- 31. There’s a lot to think about…Any questions?
- 32. Stand B334 weareapps.com
Editor's Notes
- #30: This is the question most people forget to ask…