Three simple approaches for implementing web UI automation were discussed: PageObjects, LoadableComponents, and PageUtils. PageObjects use object-oriented inheritance but can become complex. LoadableComponents encapsulate page loading logic but may lead to overcomplicated hierarchies. PageUtils use a procedural approach with functions to represent pages and elements, avoiding complexity while enabling easy tests. Functional programming concepts like higher-order functions can help address lack of DRYness in the procedural approach. The best approach depends on the project needs in terms of teaching others, speed of development, and ability to handle future changes.