Transforming the Supplier-Driven Booking Experience
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The webinar discusses transforming the supplier-driven booking experience, outlining a multi-step travel process from inspiration to sharing. It highlights various types of travel transactions and revenue opportunities while emphasizing the importance of converting travelers into loyal customers. The presentation concludes with reflections on how shared values influence loyalty and drive transactions.
Transforming the Supplier-Driven Booking Experience
- 1. Transforming the Supplier Driven Booking Experience Tnooz-Monetate Webinar February 13, 2012 Image Credit: jiazi (cc|flickr)
- 2. Understanding the Traveler • Multi-Step Travel Cycle • Types of Travel Transactions • Conversion to Loyalty Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 1 Image Credit: don j schulte @ oxherder arts (cc|flickr)
- 3. Multi-Step Travel Process • Inspiration • Research • Planning • Validation • Booking • Travel Experience • Sharing Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 2 Image Credit: RobW_ (cc|flickr)
- 4. Types of Travel Transactions • Stand-alone Component • Value Added Combination • Bundled Purchase • Dynamic Packaging • Sequential Packaging • Distributed Packaging Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 3 Image Credit: hirotomo (cc|flickr)
- 5. Revenue Opportunities • Sales Transaction – Upgrade – Multiple Quantities – Increase Duration • Ancillary Product Sale – Add Separate Product – Bundle with a Related Product • Question – How to Maximize Lifetime Customer Value? Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 4 Image Credit: sun dazed (cc|flickr)
- 6. Conversion to Loyalty • Encounter a Stranger • Convert to Visitor • Convert to Shopper • Convert to Customer (1x) • Convert to Returning Customer (2x) • Convert to Repeat Customer (3x+) • Question – Is a Repeat Customer a Loyal Customer? Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 5 Image Credit: VinothChandar (cc|flickr)
- 7. Loyalty is Based on Shared Values Value Drives Transactions ● Values Drive Loyalty Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 6 Image Credit: maistora (cc|flickr)
- 8. Thank You Questions? Copies of the Presentation? Comments? Robert Cole skype: robertkcole twitter: @robertkcole phone: +1.262.309.9560 web: rockcheetah.com email: [email protected] Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 7