Jim Marks-Virtual ResultsTwitter  @jimmarks
twitter: @jimmarkshashtag: #tomferrySSJMemail: jimmarks@virtualresults.netTwitter  @jimmarksHashtag  #tomferrySSJMpower point presentation and my 10 fav (super secret) twitter tools
Tom Ferry Presentation
Tom Ferry Presentation
Tom Ferry Presentation
?
Tom Ferry Presentation
Tom Ferry Presentation
Tom Ferry Presentation
10So what is changing?Its not JUST the medium…  It’s the MESSAGE.
11
12
Tom Ferry Presentation
Tom Ferry Presentation
“Collectively, our talented and skilled team offers the highest measure of superior services to ensure our clients a unique, sophisticated real estate experience, with the utmost honesty and integrity, unsurpassed marketing, and exceptional negotiating skills.”Wereally care about each ofourclients and will prove it each day we work for you.
But you can participate in the conversationYou no longer control the messageYou don’t get to tell them who you are…
17
Tom Ferry Presentation
Tom Ferry Presentation
Tom Ferry Presentation
“Networked Individualism”
Tom Ferry Presentation
Opportunity
“The majority of my business comes from my sphere of influence”
25Your New Circle of Influence
Social Media allows encourages the engagement of people just outside your  Current sphere of influence.
But, what IS appropriate engagement?#realtorfail
OfficeFriends
Officeinfosphere
Friendsstatusphere
Friends
32
33What is Twitter?
34Twitter comes in all sizes…I Need a Strategy!Do I want this many Followers?Does this strategy play well with other Strategies?
35
36tweetTwitter is a Broadcast Text Message to the world…
37tweetTwitter is a Broadcast Text Message to the world…
38tweetTwitter is a Conversation?
39tweetTwitter is a Community?
40tweettweettweettweettweetTwitter is a Community Conversation?
41Uses for TwitterGet NewsMake FriendsCustomer ServiceBuild ReputationTraffic GenerationEmail ReplacementArrange Meet-upsInfluence Prospects
42
43Do I need Social Media?Lead Generation? Or Branding?Blog? Twitter? Facebook? Linked In?Do I need Social Media?Can my assistant Twitter for me?WHERE DO I FIND THE TIME?What are my Goals?How do I CONVERT conversations?Will this make me a better Agent?Isn’t This Just For Kids?
44Do I need Social Media?Lead Generation? Or Branding?Blog? Twitter? Facebook? Linked In?Do I need Social Media?Can my assistant Twitter for me?What are my Goals?How do I CONVERT conversations?Will this make me a better Agent?Isn’t This Just For Kids?
45How do I get started?
46
47So, how do you know what to Tweet?or(Why the heck would anybody care about what I am doing…)
48Interested vs. Interesting
49Where in the hell is Matt?
50Following StrategiesFollower  Strategies
51Following Strategies
52So, WHEN do I tweet…Check in once or twice a day (quickly)Get Mobile..
53twitter terminology
54Ok, I get it…  (more advanced strategies)
55Follower  Strategies
56Following Strategies
Begin FollowingAnyone You Know or Know Of57
Then Follow Who They Follow58
59
60Following Strategies
61Follower StrategiesLook for conversation62
63Follower StrategiesLook for conversation
Take an Interest in your message
Respond in a personal way
Engage immediately64Cool Twoolstweetdeck
65Cool TwoolsiPhone: Tweetie, TwitterFon, TweetDeckBlackberry: UberTwitter, TinyTwitterAny Other Phone: M.Twitter.Com
66Cool TwoolsTwitter to FlickrTwitter to FaceBook
67Cool TwoolsJott to Twitter
68

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Tom Ferry Presentation