Tools for Pulling Rank by Michael King for SMX Advanced
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Mike King provides a summary of various tools he uses for SEO tasks like on-page analysis, keyword research, content ideas, competitive analysis, link building, and more. He recommends tools like Screaming Frog, Keyword Eye, UberSuggest, Link Research Tools, Searchmetrics Essentials, and others. Mike also discusses how he uses analytics and data visualization tools like Google Analytics Debugger, Facebook Ad Creator, and Infogr.am.
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Tools for Pulling Rank by Michael King for SMX Advanced
- 1. TOOLS FOR PULLING RANK+= Nearly every tool you’ll ever need. EVER MICHAEL KING DIRECTOR OF INBOUND MARKETING @ipullrank
- 3. DISCLAIMERS I am a programmer I am an SEOmoz Associate @ipullrank
- 4. I AGREE WITH MATT CUTTS (for the 2nd time ever) @ipullrank
- 5. YOU SHOULD BUILD YOUR OWN TOOLS JavaScript – Codeacademy.com Python – Udacity.com It is now easier than ever to learn how to code for free. Take advantage of these classes and build your own nuanced tools @ipullrank
- 6. iACQUIRE IS NOT A TOOL Example of iRank™ Targeting
- 7. IACQUIRE IS NOT A LINK NETWORK There has been some confusion due to the fact that iAcquire purchased Conductor’s link business in 2010. iAcquire is not a link network, all links were built through outreach. @ipullrank
- 8. RANKING DIRECTORIES 647,631 OUTREACH RESULTS & LINK DB’S OPPORTUNITIES 3-4 attempts made 12,558,303 PAGES REVIEWED MANUAL VIEWING QUALITY CONTROL CLIENT • Full-time Highly-trained REQUIREMENTS POTENTIAL PARTNER BLUELIST FILTERING Team • Relevancy Guidelines • Multi-layered Review • Content Guidelines TOP 5,000 • Evolving Quality Guidelines • Legal Requirements amazon.com, apple.com, wikipedia.org, etc NO “NO” RESPONSE BLACKLIST FILTERING “DO NOT CONTACT” LIST 535,062 (internally established) 112,569 “YES” UNQUALIFIED OPPORTUNITIES PAGES BAD NEIGHBORHOODS (link network & spam) SEO METRICS FILTERING Client Specific – Filtering out data based on IBL, Moz-Rank, OBL, PR, etc. POTENTIAL FUTURE QUALIFIED PAGES NEW Content OPPORTUNITIES & Link Partner 11,487,318 PAGES REMOVED VETTING PROCESS VIEWING PROCESS OUTREACH PROCESS Technology Driven
- 9. IACQUIRE USED TO BE BRUTE FORCE OUTREACH VP Operations Client Services Project Management (2) Quality Assurance (4) Content Strategist Journalist (3) Creative Developer Most of the muscle Outreach Specialist (30) was here We used to do brute force outreach with our custom CRM software for targeting influencers and convincing them to link to us. @ipullrank
- 10. NOW IACQUIRE IS CONTENT-BASED OUTREACH VP Operations Group Project Director (2) CONTENT STRATEGY Quality Assurance (5) Project Managers (7) Outreach Specialist (30) Content Strategists (4) Journalist (7) Creative Developer (3) We are now focused on creating remarkable content and marketing that content to specific segments of a client’s target audience. The goal is build an army of people that create the type of quality content that I do. @ipullrank
- 11. 180 DAY GROWTH VP Operations Group Project Director (3) CONTENT STRATEGY Quality Assurance (5) Project Managers (11) Outreach Specialist (46) Content Strategists (7) Journalist (16) Creative Developer (4) Our aim is to make our expanded offering stronger over time to continue to build great results at scale @ipullrank
- 12. THE ROAD TO REINCLUSION WE ARE HIRING RAPIDLY 4-MONTH PLAN TO LINK REMOVALS BUILDING NEW LINKS FOR CLIENTS REINCLUSION REQUEST Our commitment is to our clients. I invite you all to witness the growth of an agency that has been banned as we dismantle our links and make an attempt to get back into Google’s good graces. http://www.iacquire.com @ipullrank
- 13. </PSA> Now on to the tools. @ipullrank
- 14. OH SEO GODS, PLEASE TELL ME WHAT MIKE KING USES @ipullrank
- 15. MIKE! WHAT TOOLS DO YOU USE FOR ON-PAGE ANALYSIS? @ipullrank
- 16. SCREAMING FROG Get it: http://www.screamingfrog.co.uk/seo-spider/ 8 Alternative Ways to Use Screaming Frog for SEO http://www.distilled.net/blog/seo/8-alternative-ways-to-use-screaming-frog-for-seo/ (@craigbradford) @ipullrank
- 17. SCRAPER FOR CHROME With a right-click I can scrape anything from a page and export it to a Google Doc. Get it: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd @ipullrank
- 18. HTTPFOX I use this for checking response codes of HTTP requests. Specifically for 301s, 302s, 404s. Get it: https://addons.mozilla.org/en-US/firefox/addon/httpfox/ @ipullrank
- 19. PAGE SPEED PLUGIN Get actionable insights about issues with page speed. Get it: http://code.google.com/speed/page-speed/download.html @ipullrank
- 20. MIKE! WHAT OTHER KEYWORD RESEARCH TOOLS DO YOU USE? @ipullrank
- 21. YAHOO CLUES Get demographic data at the keyword level straight from Yahoo. http://clues.yahoo.com/ (h/t @keyrelevance) @ipullrank
- 22. KEYWORD EYE Keyword Eye visualizes keyword research and quickly indentifies keywords from just inputting a domain name. Get it: http://www.keywordeye.co.uk @ipullrank
- 23. SOOVLE Keyword Research using Suggest on Google, Bing, haoo, Wikiedia, Amazon, Youtube and Answers.com Use it: http://www.soovle.com @ipullrank
- 24. UBERSUGGEST Keyword Research using Google Suggest with country and platform options. Use it: http://ubersuggest.org @ipullrank
- 25. SCRAPEBOX A white hat keyword research application for Scrapebox with Google/Bing/Yahoo! Suggest has recently come to light. Read about it: http://ipullrank.com/how-to-uncover-100s-of-new-longtail-keywords-in-minutes/ @ipullrank
- 26. @SEOGADGET ADWORDS API EXCEL PLUGIN Use this and you’ll never have to visit the Adwords Keyword Tool again. Get it: https://seogadget.co.uk/google-adwords-plugin-excel/ @ipullrank
- 27. MIKE! HOW DO YOU COME UP WITH CONTENT IDEAS? @ipullrank
- 28. GOFISH I made a tool that uses Twitter for real-time keyword research to help get content ideas that people want now. Get it: http://ipullrank.com/tools/gofish/ @ipullrank
- 29. @SEOGADGET GOOGLE DOCS TOOL Similar to GoFish this Google Docs tool scrapes various blogs and discussions to get hot ideas Use it: https://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ (@dbseo) @ipullrank
- 30. FACEBOOK RECOMMENDATION DEMO Find out what is the most popular content on a given domain and make a better version. Expand to 1000 pixels to see up to 20 top performers in social. Use it: http://developers.facebook.com/docs/reference/plugins/recommendations/ @ipullrank
- 31. MIKE! WHAT TYPE OF MAGIC CAN I DO RIGHT IN A SPREADSHEET? @ipullrank
- 32. SEOTOOLS BY NIELS BOSMA Scrape pages, get link and social metrics as well as analytics right in Excel using this plugin. Get it: http://nielsbosma.se/projects/seotools/download/ @ipullrank
- 33. IMPORTXML FOR GOOGLE DOCS Scrape pages, use APIs, get analytics right in Google Docs ImportXML Cookbook: http://www.seerinteractive.com/blog/importxml-cookbook (@djchrisle) The ImportXML Guide to Google Docs: http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/ @ipullrank (@davidsottimano)
- 34. MIKE! HOW CAN I GET ACTIONABLE INFO ON A LINK PROFILE? @ipullrank
- 35. LINK RESEARCH TOOLS LRT is fiercely underrated and has a variety of tools that tell you exactly what types of links you need to beat your competition. Get it: http://www.linkresearchtools.com @ipullrank
- 36. LINK DETECTIVE This tool crawls all your links and classifies them by type: sidebar, comment, directory, list, blogroll, sidebar, etc. Get it: http://www.linkdetective.com @ipullrank
- 37. MIKE! HOW CAN I DO COMPETITIVE ANALYSIS QUICKLY? @ipullrank
- 38. SEARCHMETRICS ESSENTIALS The quickest way to understand what your competitors are doing as they track performing keywords, traffic, and social for many sites Get it: http://suite.searchmetrics.com/en/essentials @ipullrank
- 39. MIKE! I HEAR YOU DO AWESOME THINGS WITH ANALYTICS… @ipullrank
- 40. KEYWORD-LEVEL DEMOGRAPHICS Search Keyword-Level FB:Admin Demographics Referrers I probably should have patented this. Read the Post: http://www.seomoz.org/blog/keyword-level-demographics Get the Code: http://www.github.com/ipullrank/keyword-level-demographics @ipullrank
- 41. TRACK SOCIAL NETWORKS USERS ARE LOGGED INTO @TomAnthonySEO wrote some code for this. Get Code: http://www.seomoz.org/blog/visitor-social-network-login-status-google-analytics Wordpress Plugin: http://www.springest.co.uk/social-analytics/ @ipullrank
- 42. GOOGLE ANALYTICS DEBUGGER Custom variables take a long time to populate. Use this to make sure you’ve implemented the code properly. Get It: https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna @ipullrank
- 43. MIKE! YOU ALWAYS TALK ABOUT PERSONAS, HOW CAN I FIND MY TARGET AUDIENCE? @ipullrank
- 44. FACEBOOK AD CREATOR The Facebook Ad Creator is the audience version of the Adwords Keyword Tool Use it: www.facebook.com/ads/create/ @ipullrank
- 45. FACEBOOK INSIGHTS Gender Country Female Age distribution Male If the site is already on the open graph, you can get data on the audience from FB Insights Use it: www.facebook.com/insights @ipullrank
- 46. DOUBLECLICK AD PLANNER The DoubleClick Adplanner will give you demographic insights per domain. Enter competitors if you’re not there Use it: www.google.com/adplanner/ @ipullrank
- 47. MIKE! HOW CAN I GET LINK BUILDING QUICK HITS? @ipullrank
- 48. LINK BUILDING GUIDES I wrote two six month plans for link building – http://www.iacquire.com/resources/link-building-guides @ipullrank
- 49. BRAND FANS Pull your Twitter followers using SimplyMeasured then pull your Link Profile. Contact users that follow but don’t link. Use it: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/ (@ethanlyon) @ipullrank
- 50. MIKE! WHERE CAN I FIND DATA FOR INFOGRAPHICS? @ipullrank
- 51. WORLD GOVERNMENT DATA Data from Governments all around the world. Use it: http://www.guardian.co.uk/world-government-data @ipullrank
- 52. GOOGLE PUBLIC DATA All types of data on all types of things from Google itself. Use it: http://www.google.com/publicdata/directory @ipullrank
- 53. MIKE! HOW CAN I VISUALIZE DATA? @ipullrank
- 54. INFOGR.AM Create beautiful charts without being a graphic designer. Use it: http://infogr.am/ Also Jon Cooper talks about how to visualize data in a post http://pointblankseo.com/visualizations @ipullrank
- 55. PIKTOCHART Easy infographics that anyone can create Use it: http://www.piktochart.com @ipullrank
- 56. DIPITY Create interactive timelines from your data and images. Use it: http://www.dipity.com/ @ipullrank
- 57. STORYBIRD Create interactive books out of your data. Use it: http://www.storybird.com @ipullrank
- 58. MIKE! WHAT OTHER LINK DATA SOURCES ARE THERE? @neyne: looked at them all http://www.rankabove.com/news/seo- research/backlink-data-provider-all/ @ipullrank
- 59. AHREFS http://www.ahrefs.com @ipullrank
- 60. BLEKKO (/SEO) http://www.blekko.com - use the /seo tag. @ipullrank
- 61. IACQUIRE IS DEDICATED TO INNOVATION ??? http://www.linkdiagnosis.com – watch this space. I’m working with our tech team to add new features soon. http://signup.brokenlinkindex.com – Sign up to find out when the Broken Link Index launches We also have another top secret project launching at MozCon @ipullrank
- 62. MIKE! WHAT BOOKMARKLETS DO YOU USE? @tomcritchlow: Give August 2011 its post back http://www.seomoz.org/blog/ some-nifty-seo- bookmarklets-to-make-you- more-efficient @ipullrank
- 63. OPEN GRAPH HELPER I wrote this tool to help you check if your Open Graph Data is of optimal length. Get it: http://ipullrank.com/open-graph-helper/ @ipullrank
- 64. WIRIFY Turn any site into a wireframe so you can easily show your UX team where they went wrong. Get it: http://www.wirify.com @ipullrank
- 65. MIKE! WHAT DO YOU USE FOR RANKINGS? @ipullrank
- 66. STAT I have literally seen no better rankings platform. I use the Codex to check for fluctuations when Google makes announcements: http://codex.getstat.com Get it: http://www.getstat.com @ipullrank
- 67. MIKE! WHAT DO YOU SUGGEST AS LINK BUILDING TOOLKIT? @ipullrank
- 68. FOLLOWERWONK Identify link prospects on twitter by searching the keywords in their user profiles. Use it: http://www.followerwonk.com @ipullrank
- 69. OUTREACHR BULK DOMAIN CHECK TOOL Give the tool a list of domains and it pulls the link metrics, IP, country, emails and social profiles associated with the domain name. Use it: http://www.outreachr.com/bulk-domain-checker/ @ipullrank
- 70. KNOWEM Most people use the same user name for all social media. Use KnowEm to do research on your link prospects. Use it: http://www.knowem.com @ipullrank
- 71. MENTIONMAPP Find link prospects you would not have found through keyword searches based on who talks to your influencers Use it: http://mentionmapp.com @ipullrank
- 72. ONTOLO Use Ontolo for automated link prospecting and to organize and track link campaigns. Use it: http://www.ontolo.com @ipullrank
- 73. IFTTT Use ifttt to setup automatic tweets whenever an influencer in your space blogs or tweets Use it: http://www.ifttt.com @ipullrank
- 74. RAPPORTIVE See all of user’s social profiles right from Gmail as you write to them. Get it: https://chrome.google.com/webstore/detail/hihakjfhbmlmjdnnhegiciffjplmdhin @ipullrank
- 75. BOOMERANG Schedule emails and automatic follow ups with this plugin for Gmail Get it: https://chrome.google.com/webstore/detail/mdanidgdpmkimeiiojknlnekblgmpdll @ipullrank
- 76. BUZZSTREAM Track link, prospects, social progress all in one place. Use it: http://www.buzzstream.com @ipullrank
- 77. ZEMANTA Zemanta is a content network that integrates with a free Wordpress / Movable Type plugin that suggests related articles and images to bloggers as they write. Use it: http://www.zemanta.com @ipullrank
- 78. MIKE! I MANAGE TOO MANY BLOGS. GOT ANYTHING THAT CAN HELP? @ipullrank
- 79. MANAGEWP Backup, update, install plugins and themes for multiple Wordpress blogs all from one place. Get it: http://www.managewp.com @ipullrank
- 80. MIKE! WHAT’S THE MOST IMPORTANT TOOL YOU USE? @ipullrank
- 81. MY BRAIN No matter how you many tools you have, no one can teach you imagination. Learn your tools but understand how to make them work for you. @ipullrank
- 82. MIKE! WHO SHOULD I FOLLOW ON TWITTER TO FIND OUT MORE? @ipullrank
- 83. MICHAEL KING Director of Inbound Marketing www.iacquire.com [email protected] @iPullRank THANK YOU / Q&A