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Topic 12-9 Youtube Page and Posting Tips.ppt
- 1. 1 Part 9 YouTube Page & Posting Tips
- 2. Add a profile picture and make sure its clear. YOUTUBE PAGE TIPS Upload a One Channel banner with a website link and call to action. Choose a channel URL that reflects your brand name. In the Advanced section fill in your channel’s keywords to optimise search. Sell your channel in the “About” section, where the first 45 characters are key. Add keywords and a link to your site in the description.
- 3. Create a trailor/feature video for your channel that targets subscribers. YOUTUBE PAGE TIPS Keep your trailor videos to under 30-seconds. Showcase what you offer. Create a trailor/feature video for your channel that targets non subscribers. Your trailor video description is key – include a call to action and links. Keep everything positive in the trailor description, to the point and dazzle. The about section is used by YouTube in the search algorithm. Make it keyword rich.
- 4. 4 YOUTUBE PAGE Pro Tip Get the channel art done professionally. One Channel The One Channel Design enables consistent branding across all devices. Do your best to feature your brand’s personality in the art. Make the audience feel like they are connecting with you. Look at other channels and clone the best parts.
- 5. 5 POPULAR VIDEO TYPES 2. How To Videos How to videos are a great influencers choice to attract thousands of views and subscribers. Make sure they offer value and are educational. 3. Vlogs Vlogs provide an authentic video format, therefore you should look to Incorporate vlogs into your strategy to show behind the scenes footage, attending conferences and events etc. 5. Best of Consider how you can create the best of videos for your product or service. Could it be the best gorilla marketing strategies? The best products in your category? The best of what you offer? 4. Humour & Comedy People love to laugh! According to research, comedy videos are the most likely video format to reach ‘viral’ status. What type of humour videos can you create? 1. Product Reviews Trusted reviews are paramount to a customer deciding to make a purchase. Approach your current customers and ask them to produce a 15-30 second video review. Compile the best in a review video. 6. Unboxing / Haul If your in the beauty business, considering showing how your products work and look. While unboxing of tech products are very popular.
- 6. 6 POPULAR VIDEO IDEAS 2018 2022 2020 2026 2024 Interview Experts This is a great form of marketing, particuarly if the interviewee is popular and well respected. Product Placement Ask your audience to use your product in their videos, and ask them to comment about it. Customer Reviews Ask your customers to record a 10-15 second review, then compile a best of video. Demos Rather than telling people what your product or service can do, show them and the key beenfits. Live Tour (Vlog) Take your audience on a tour of the offices and city to help them feel more connected with you.
- 7. 7 POPULAR VIDEO IDEAS 2018 2022 2020 2026 2024 Q & A This is one of the best ways to keep your audience engaged. Either do this live and ask for questions, or respond to key comments from your videos and email queries. Collaboration Do some live videos with others. This could form part of a Q&A session or a business conference trip. Controversial / The Truth People can get very touchy when it comes to revealing the honest truth, but it can also generate lots of views and shares if done right. Announcements Create key thank you messages for reaching a milestone on views, shares etc. Podcast To Video Don’t make extra work for yourself. If you have a podcast, why not also record this as video. Be creative with it! Social proof it! Add some music and create lots of positivity and appreciation. like this one: https://www.youtu be.com/watch?v= L9Gpr7PEnbs
- 8. 8 EXAMPLE'S Product Review How To VLog Humour Best Of Unboxing Haul https://www.youtube.com/watch?v =7WQbl740rDo https://www.youtube.com/watch?v =Kb43zPaAKMY https://www.youtube.com/watch?v =RZAwnaXRpig https://www.youtube.com/watch?v =wlIeooaozuE https://www.youtube.com/watch?v =316AzLYfAzw https://www.youtube.com/watch?v =QtMzV73NAgk https://www.youtube.com/watch?v =FodB1GLmBLY
- 9. 9 VIDEO CONTENT Help (educate) This type of content refers to your audience actively asking common questions and searching for the answers to them. Therefore, your content should provide the answers to these help questions, such as how to attract more customers, how to convert more easily. So include tutorials, how to guides and Q&A sessions. Hub (entertain) This type of content gives your audience a fresh perspective on your customers passion points. Focus on a particular topic at a time. Consider how your customers experience is with your product or service. Humour & Honesty (authenticity) Funny videos are very popular, however you need to consider how you can be more creative with showing a humourous and authentic side on occasions. Honesty is key! Hero (connect) This content is based on live streaming events, streamed conferences and other live events. It could also revolve around cultural and holiday events. Consider how you can build anticipation with run-up videos. Impact 01 02 04 03 Honest Help Hero Hub That has the greatest impact, which YouTube emphasises through this framework.
- 10. 10 EXAMPLE'S Help 1 Help 2 Hub Hero 1 Hero 2 Humour Honesty https://www.youtube.com/watch?v =WtFVEPo_Blg https://www.youtube.com/watch?v =aWfUGif4Vkc https://www.youtube.com/watch?v =g6zrwha2zbs https://www.youtube.com/watch?v =QXPtuA5gvBU https://www.youtube.com/watch?v =Hgk3p-aoLqs Look at each vide in full…
- 11. 11 LOOK AROUND Grab a piece of the pie! 2. Save and Study Save the videos that you feel are the best. Study each one and ask these questions: what makes it so good? What are the best parts? What emotional response is it providing (how do you feel at each stage of the video)? What is their tone and syle? Is the lengh of video just right? 1. Look at Others The more specific you can be about what your customers want the better the response will be to your videos. Look at what your competitors and influencers are doing – which ones get the most views, thumbs up and comments – why is that? Also check out the “trending” tab for what’s hot. 3. Clone The Best Bits Don’t copy everything! Take all the best parts you have chosen, then simulate those parts in your own videos without breaching copyright. Looking at what others do means you can strategise, by cloning all the best bits to make yours superior. Look at videos from each of the popular types.
- 12. 12 Respond Respond to each of your comments to not only assist people with their queries, but to also encourage them to subscribe and hit that notification bell if they haven’t already done so. Start of Video At the start of your video somehwere show a caption of the video being subscribed to and that notifcaiton bell being hit. This will increase the likelihood of others doing the same. End of Video Ask your viewers to subscribe and share your video so it can benefit others. This will increase your outreach. Description In the text description prompt your customers to share and subscribe to the video, also hiting that notification bell. Ask if they feel it will benefit others to promt a share. INCREASING SUBSCRIBERS
- 13. 13 CREATE KEY MESSAGES Expert Copywriting Consider writing out all your key messages and asking a copywrititng to make improvements. Test Messages Always test and compare the outcome of your key messages. State The Benefits Your key message should explore the benefits. I.e. what are the benefits of subscribing, commenting bellow, watching your next video? Channel Trailer Your trailer need to be specific to your audience and have a clear intro. Besides showcasing what your channel is about, do you want them to subcribe, do you want to them to visit your website, What’s the key message / call to action? Hook Intro A video introduction should be split into two sections. The first is the hook that creates an emotion: suspense, curiosity, excitement, laughter. It should be no longer than 10-secs. Basic Intro The second section should introduce yourself or brand, and highlight what the video’s benefits are to watching it. This is where you can also include the prompt to subscribe, as well as sharing. Video Ending Depending on the type of video, you can summarise the key points, prompt viewers to share and comment bellow. Consider letting them know what is coming up next. Description – Channel’s “About” Describe what the viewers will learn and benefit from. Each message should be tailored to each part of your YouTube strategy.
- 14. 14 INTRO - KEY MESSAGE EXAMPLE'S Curiosity Hook Basic Intro 1 Basic Intro 2 Suspense Hook Proof Hook Basic Intro 3 Demo Hook https://www.youtube.com/watch?v =uaRttarH5wQ https://www.youtube.com/watch?v =tikxvaIluYg https://www.youtube.com/watch?v =bgNmS2Pdooc https://www.youtube.com/watch?v =316AzLYfAzw https://www.youtube.com/watch?v =DvwS7cV9GmQ https://www.youtube.com/watch?v =bltgXtcyZpM https://www.youtube.com/watch?v =Kb43zPaAKMY Look at the first 30 seconds of each video…
- 15. 15 ENDING – KEY MESSAGE EXAMPLE'S Video Display Call To Action Next Video Visual Prompt Comment Fans Prompt Authentic Fails https://www.youtube.com/watch?v =9MJf99CVJxs https://www.youtube.com/watch?v =Q3qlEenXx8s https://www.youtube.com/watch?v =bgNmS2Pdooc https://www.youtube.com/watch?v =316AzLYfAzw ??? https://www.youtube.com/watch?v =9MJf99CVJxs https://www.youtube.com/watch?v =IYVjOfoU3uI Look at the last 20 seconds of each video…
- 16. 16 RAMBLING VS CONCISE EXAMPLE Rambling Concise https://www.youtube.com/watch?v =KJWCnAN0yFY https://www.youtube.com/watch?v =Qvcx7Y4caQE Twice as useful as the Rambling example video, in 1/6th of the time Only around 30% of the rambling video is considered useful content. 3 clear recommendations for overcoming procrastination. Unclear on the 8 ways alluded to in the title. Not all are practical or useful. Only around 33% of the rambling video is considered useful content. Well structured with a quick introduction Visually easy to see it in practice. Short recap at the end. To the point and practical. No visual aspect to see in practice. Lacks clarity and no recap. Blah, blah, blah, blah!
- 17. 17 CREATING THE RIGHT CHANNEL DESCRIPTION The benefits of subscribing and following their channel, and states what they will learn. Call to action. Mission statement. A solid structured “about” description. It’s clear and precise. Key phrases… “increase sales” “drive traffic” “check out our popular” “so you never miss” No link to their website. Call to action and website link should be placed in 2nd para. What improvements can be made… The Good…
- 18. Briefly states what they will learn. 18 CREATING THE RIGHT CHANNEL DESCRIPTION The benefits of subscribing and following their channel. Call to action. Link to website. A solid intro and opening paragraph. Key phrases… “by getting more…” “help you grow your…” “grow their presence…” “make sure you/to” #tag – making it much easier to track questions. Certified by whom? Sweeping statement. The Good… Improvements… No website link to consultancy service.
- 19. 19 CREATING THE RIGHT CHANNEL DESCRIPTION The benefits of subscribing and following their channel, and states what they will learn. Call to action that drives traffic to another site. Clearly outlines who this channel is for. A good structured “about” description, which clearly let’s you know if the channel is for you. Key phrases… “new videos every week” “motivating creative people” “educating creatives to...” “create awesome community” The Good… Goes from active to 3rd person. No subscribe call to action. What improvements can be made… Not enough variety in key phrases.
- 20. 20 TRAILER EXAMPLE'S Trailer 1 Trailer 2 Trailor 3 Trailer 4 Trailer 5 Trailer 6 Trailer 7 https://www.youtube.com/user/Edit MyClips0 https://www.youtube.com/user/derr aleves https://www.youtube.com/channel/ UCdOPzgbosSnbfwd9-iXP2NA https://www.youtube.com/c/Robert oBlakePSD https://www.youtube.com/user/neil vkpatel https://www.youtube.com/user/Bac klinkInventory https://www.youtube.com/user/mari eforleo Look at the first 30 seconds of each video…which ones tell you exactly what their channel is about and which one’s don’t?
- 21. 21 TRAILER EXAMPLE'S Trailer 1 Trailer 2 Trailor 3 Trailer 4 Trailer 5 Trailer 6 Trailer 7 https://www.youtube.com/user/Edit MyClips0 https://www.youtube.com/user/derr aleves https://www.youtube.com/channel/ UCdOPzgbosSnbfwd9-iXP2NA https://www.youtube.com/c/Robert oBlakePSD https://www.youtube.com/user/neil vkpatel https://www.youtube.com/user/Bac klinkInventory https://www.youtube.com/user/mari eforleo The ones in green are ideal trailer intro’s, while those in red fail to inform you of what their channel is exactly about or how it will benefit you within the first 30 seconds.
- 22. 22 CREATING THE RIGHT TRAILER DESCRIPTION Smiling - can emit a positive emotion. The description lets you know what the benefits of this channel are. It’s short and straight to the point. However, does cause some confusion… What could be changed… Too many distractions in the back of the video.. The words “amplify” and autopilot are not the “strongest” of keywords. “Autopilot” could be miss leading, since this channel is about creating better videos. “GROW” in capitals makes it clear what the priority of this channel is about. No prompt to subscribe.
- 23. 23 CREATING THE RIGHT TRAILER DESCRIPTION Clear thumbnails let you know what each video is about. A very clear trailer description, letting you know what the benefits of it are. It’s short and straight to the point. What could be changed… No personal introduction trailer video. You can see all the videos in the channel regardless, so would it be more beneficial to have an intro trailer? Instead of a trailer, there is a carousel of videos to pick from. No prompt to subscribe.
- 24. 24 CREATING THE RIGHT TRAILER DESCRIPTION Mysterious video thumbnail can emit curiosity, making you want to watch it. The description lets you know what the benefits of this channel are. It’s get’s straight to point. What could be changed… Prompts you to subscribe and provides web links. The subscribe prompt mentions about “SEO” tips. Which may cause people to think this channel is just about SEO.