Transforming Big data to Actionable Insights – Building Sustainable Differentiation
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The document outlines how Mastercard Advisors transforms big data into actionable insights for businesses, emphasizing the importance of understanding customer behavior across channels. It highlights the use of advanced buyer segments to categorize cardholders based on spending patterns, which helps in customer retention and acquisition strategies. Additionally, it stresses the significance of technology infrastructure and real-time analytics in delivering prescriptive and predictive insights.
Transforming Big data to Actionable Insights – Building Sustainable Differentiation
- 1. ©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard Transforming Big data to Actionable Insights Building Sustainable Differentiation MASTERCARD ADVISORS December 2016 Dr. Sukanyya Misra SVP, Mastercard Advisors ©2016 MasterCard - No reproduction or sharing without express written consent of MasterCard
- 2. ©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard 2 ©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard SOCIAL BIG DATA MOBILE INTERNET OF THINGS CLOUD ©2016 MasterCard - No reproduction or sharing without express written consent of MasterCard
- 3. ©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard 3 SENTIMENT RICHER EXPERIENCES DEEPER MORE MEANINGFUL ©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard BRANDS PEOPLEMERCHANTS BANKS FRIENDS COMMUNITY ©2016 MasterCard - No reproduction or sharing without express written consent of MasterCard
- 4. ©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard 4 Advanced Buyer Segments Categorize Cardholders by their Purchase Patterns to Infer Motivations, Priorities, and Preferences ©2016 MasterCard - No reproduction or sharing without express written consent of MasterCard Spend Category Breadth Spend Intensity HIGHLOW HIGH ADVANCED BUYER SEGMENTS SMALL BIZ OPERATORS PRACTICAL SENIORS INFREQUENT SPENDERS PROFESSIONAL TRAVELERS AFFLUENT NESTERS EVERYDAY SPENDERS AUTO TINKERERS FUN SEEKERS CLICK-TO- BUYERS UPSCALE PLAYERS VALUE SHOPPERS ELITE VACATIONERS HANDYMEN TRULY WEALTHY FASHIONISTAS AFFLUENT CONTRACTORS CLUB STORE GOERS BIG-TICKET CRUISERS ACTIVE LIFESTYLES PET PAMPERERS NIGHTLIFERS EDUCATION FUNDERS COMMUTING PROFESSIONALS SAVVY SHOPPERS
- 5. ©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard 5 10101010101 010101010101011010101 0101011101010110101010101 0100100101010110101010100 0101010000000000111111111 0101010101010101010101010 1010101010110101010101011 0101010101010101010101010 1010101010110101010101010 1010101010101010101010101 0101010101101010101010110 1010110101010101010010010 1010110101010100010101000 000000011111111101010 10010101011010 ©2016 MasterCard - No reproduction or sharing without express written consent of MasterCard
- 6. ©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard KNOW YOUR CUSTOMERS BETTER ACROSS CHANNELS. FI’s & Merchants rely on Mastercard Advisors SMART DATA AND ANALYSIS TO… MAKE RETENTION A MAIN FOCUS REWARD THEM FOR BEING LOYAL AND THEY WILL STAY ACQUIRE NEW CUSTOMERS UNDERSTAND YOUR WALLET SHARE ©2016 MasterCard - No reproduction or sharing without express written consent of MasterCard
- 7. ©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard 7 ©2016 MasterCard - No reproduction or sharing without express written consent of MasterCard Prescriptive Insights Predictive Insights Descriptive Insights Differentiators: Technology Infrastructure Real-Time Analytics Expertise and People Practices Speed of Execution
- 8. ©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard 8 Contact: Sukanyya Misra [email protected] Learn more at: www.mastercardadvisors.com/solutions ©2016 MasterCard - No reproduction or sharing without express written consent of MasterCard