Trends 2017
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This document summarizes key social media trends for 2017. It identifies 5 major trends: 1) the rise of messaging platforms, 2) continued growth of paid social advertising, 3) influencer marketing becoming more professionalized, 4) the rise of immersive formats like virtual reality and 360 video, and 5) social media changing how we consume television content through live streaming and social TV. The document provides recommendations for brands to experiment with new formats but also cautions that development is still early and continuity is important.
Trends 2017
- 3. CONTENT IS KING, DISTRIBUTION IS QUEEN, AND SHE WEARS THE PANTS Jonathan Perelman, Buzzfeed 2015 is the year Instagram stops being a hobby Sheryl Sandberg, COO Facebook PRÆMIS
- 4. Rasmus Fisker Content & Strategy Director Twitter: @rasmusfisker LinkedIn: Rasmus Fisker E-mail: [email protected]
- 9. FEW LEADERS – SEVERAL NICHE PLATFORMS
- 10. TWITTER TROUBLE
- 11. 1. MESSAGING
- 13. DARK SOCIALCircles of privacy
- 14. SENSITIVE BUT CAN BE DISCUSSED IN PUBLIC (GREY) MAINSTREAM ACCEPTABLE TOPICS (LIGHT/ BROADCAST) SENSITIVE TOPICS IN CLOSED DISCUSSIONS (DARK) STANDARD TOPICS BUT WOULD RATHER BE KEPT PERSONAL (GREY) OPEN SAFE INTERESTS PERSONAL SENSITIVE INTERESTS
- 16. CHAT BOTS
- 20. 1. Send money to friends 2. Order a taxi 3. Pay for purchases 4. Renew your passport 5. Book medical appointments 6. Order take away 7. Read news 8. Donate to charity 9. Pay fines 10.Play games Things you can do in WeChat today
- 21. CONVERSATION FEED NEWS FEED
- 22. ECHOHOME
- 23. TAG DE FØRSTE SKRIDT I CONVERSATIONAL MARKETING MULIGHED FOR FIRSTMOVERS PÅ CHATBOTS BEHOVSROBOTTER TRO AT DINE FEED-AKTIVITETER VIL VÆRE NOK PÅ DEN LANGE BANE KUNDESERVICE ROBOTTER DO DON’T
- 24. 2. PAID SOCIAL IS (STILL) EXPLODING
- 25. The jungle of formats
- 26. FACEBOOK IS CREATING BETTER DATA
- 30. Social Commerce
- 31. Pinterest Buy It
- 33. FÅ STYR PÅ DIN DATAOPSAMLING TAG DINE PRODUKTER FOKUSER DINE AKTIVITER OG PRODUCER PLATFORM SPECIFIKT INFHOLD UNDERVURDER NYHEDSBREVET VÆR FORSIGTIG MED AT TESTE NYE FORMATER DO DON’T
- 34. 3. INFLUENCER MARKETING IS GETTING SERIOUS
- 36. Rising power of the middle Celebrities Mega influencers Macro influencers Micro influencers
- 38. More networks and more tech
- 40. FROM INFLUENCER REACH TO BRAND BUSINESS
- 41. RESEARCH BETALER SIG – BÅDE IFT. PRIS OG KVALITET FOKUSER PÅ MATCH ML. BRAND OG INFLUENCER 1-TO-1 MASS PLANLÆGNING TAG DEN FØRSTE PRIS DIT BRAND BLIVER TILBUDT PRIS OG REACH ER DET VIGTIGSTE UNDERESTIMIER TIDSINVESTERING DO DON’T
- 44. VIRTUAL REALITY
- 48. AFVENT UDVIKLINGEN, MEN HOLD DIG KLAR OVERVEJ OM DIT BRAND KAN FORTÆLLE HISTORIER VIA NYE FORMATER KØB DIG FATTIG I VR UDSTYR LAV VIDEOER OM TIL VR FORMATER DO DON’T
- 49. 5. SOCIAL IS CHANGING THE WAY WE WATCH TV
- 51. INSTAGRAM LIVE
- 52. SOCIAL TV
- 53. FACEBOOK TV APP
- 54. Youtube TV
- 55. SOCIAL TV
- 56. FROM SOCIAL TO MEDIA
- 57. EKSPERIMENTER MED LIVE UDNYT DE ORGANISKE EFFEKTER OVERVEJ MULIGHEDEN FOR AT PUBLISERE ET ”TV PROGRAM” ALT SKAL VÆRE LIVE UNDERVURDER: IDE, UDFØRELSE OG KONTINUITET DO DON’T
- 59. TRENDS 2017 1. MESSAGING 2. PAID SOCIAL IS (STILL) EXPLODING 3. INFLUENCER MARKETING IS GETTING SERIOUS 4. IMMERSIVE CONTENT 5. CHANGING THE WAY WE WATCH TV Questions? @rasmusfisker [email protected]