3
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All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
Triggers
Sparking positive change and make it last
Marshall Goldsmith
Book summary by Stephen Siregar
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
Marshall Goldsmith
• PhD from UCLA
• Executive coach
• Worked with 150 CEOs
• Author of 35 books
• Harvard Business Review #1
Thinker in Leadership
• AMA 50 Great Thinkers
• marshallgoldsmithlibrary.com
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
The Immutable Truth of
Behavior Change #1
Meaningful behavioral change is very hard.
We can’t admit that we need to change.
We do not appreciate inertia’s power over us.
We don’t know how to execute a change.
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
The Immutable Truth of
Behavior Change #2
No one can make us change unless
we truly want to change.
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
What is a Trigger?
Any stimulus that impacts our behavior.
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
Belief Triggers That Stop
Change
1. If I understand, I will do.
2. I have willpower.
3. Today is a special day.
4. At least I’m better than __.
5. I shouldn’t need help and
structure.
6. I won’t get tired.
7. I have all the time in the
world.
8. I won’t get distracted.
9. An epiphany will suddenly
change my life.
10. Change will be permanent.
11. Eliminating old problems
won’t bring new problems.
12. My effort will be rewarded.
13. No one pays attention.
14. Change means inauthentic.
15. I can assess my own
behavior.
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
Environment
Factors
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
What is a Trigger?
Any stimulus that impacts our behavior.
Direct or Indirect
Internal or External
Conscious or Unconscious
Anticipated or Unexpected
Encouraging or Discouraging
Productive or Counter-Productive
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
What We Want vs
What We Need
Encouraging
Discouraging
Counter-
Productive
Productive
Praise
Recognition
Admiration
Money
Punishment
Rules
Discipline
Fear
Pain
Temptation
Distraction
Pleasure
Isolation
Disrespect
Ostracism
Peer-Pressure
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
How Trigger Works
Behavior
ConsequenceAntecedent
Routine
RewardCue
Duhigg, Charles. (2012) The power of habit: why
we do what we do in life and business. New
York: Random House.
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
BehaviorTrigger
Trigger-Behavior
Eye Blink Moments
Impulse Awareness Choice
Antecedent
Cue
Routine
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
The Wheel of Change
+
-KEEP
CHANGE
Creating
Accepting
Preserving Eliminating
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
The Right Structure
A set of actions to follow once a trigger is activated.
Checklist
Procedures
Principles
Feedback Loop
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
Feedback Loop
Evidence
Relevance
Conse-
quence
Action
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
Planner Self vs Doer Self
Planner is the part of one’s self that make plans, Doer is the executor. The Doer is not the
Planner. To ensure Doer is doing what the Planner wants, one needs a Coach.
Planner Doer
Coach
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
Coaching the Doer:
Active Daily Questions
Did I do my best to…
Set Clear Goals?
Make Progress Toward Goal Achievement?
Be Happy?
Be Healthy?
Love my Family?
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
Daily Questions Scoring:
Example
Did I do my best to: (1-10 Score) 1 2 3 4 5 6 7 Weekly
Average
Stick to the juice cleanse? 10 10 10 10 10 10 10 10.00
Exercise today? 0 0 0 0 0 0 2 0.29
Advance my wine knowledge? 2 3 0 0 0 1 4 1.00
Stay in touch with my friends and family? 8 5 6 4 6 3 3 5.00
Learn something new at work? 3 2 2 6 7 10 0 4.28
Do something nice for someone outside
work?
5 10 10 4 4 6 5 6.28
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
To Summarize
• Understand triggers and the behaviors they produce
• Determine what you will Create, Eliminate, Accept or
Preserve
• Define new behavior for each trigger
• Create a structure
• Ask daily active questions and report the answers
All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy.
Stephen Siregar
stephensiregar.com
http://www.linkedin.com/in/stephensiregar

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Triggers: Sparking Positive Change and Make it Last

  • 1. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. Triggers Sparking positive change and make it last Marshall Goldsmith Book summary by Stephen Siregar
  • 2. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. Marshall Goldsmith • PhD from UCLA • Executive coach • Worked with 150 CEOs • Author of 35 books • Harvard Business Review #1 Thinker in Leadership • AMA 50 Great Thinkers • marshallgoldsmithlibrary.com
  • 3. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. The Immutable Truth of Behavior Change #1 Meaningful behavioral change is very hard. We can’t admit that we need to change. We do not appreciate inertia’s power over us. We don’t know how to execute a change.
  • 4. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. The Immutable Truth of Behavior Change #2 No one can make us change unless we truly want to change.
  • 5. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. What is a Trigger? Any stimulus that impacts our behavior.
  • 6. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. Belief Triggers That Stop Change 1. If I understand, I will do. 2. I have willpower. 3. Today is a special day. 4. At least I’m better than __. 5. I shouldn’t need help and structure. 6. I won’t get tired. 7. I have all the time in the world. 8. I won’t get distracted. 9. An epiphany will suddenly change my life. 10. Change will be permanent. 11. Eliminating old problems won’t bring new problems. 12. My effort will be rewarded. 13. No one pays attention. 14. Change means inauthentic. 15. I can assess my own behavior.
  • 7. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. Environment Factors
  • 8. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. What is a Trigger? Any stimulus that impacts our behavior. Direct or Indirect Internal or External Conscious or Unconscious Anticipated or Unexpected Encouraging or Discouraging Productive or Counter-Productive
  • 9. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. What We Want vs What We Need Encouraging Discouraging Counter- Productive Productive Praise Recognition Admiration Money Punishment Rules Discipline Fear Pain Temptation Distraction Pleasure Isolation Disrespect Ostracism Peer-Pressure
  • 10. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. How Trigger Works Behavior ConsequenceAntecedent Routine RewardCue Duhigg, Charles. (2012) The power of habit: why we do what we do in life and business. New York: Random House.
  • 11. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. BehaviorTrigger Trigger-Behavior Eye Blink Moments Impulse Awareness Choice Antecedent Cue Routine
  • 12. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. The Wheel of Change + -KEEP CHANGE Creating Accepting Preserving Eliminating
  • 13. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. The Right Structure A set of actions to follow once a trigger is activated. Checklist Procedures Principles Feedback Loop
  • 14. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. Feedback Loop Evidence Relevance Conse- quence Action
  • 15. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. Planner Self vs Doer Self Planner is the part of one’s self that make plans, Doer is the executor. The Doer is not the Planner. To ensure Doer is doing what the Planner wants, one needs a Coach. Planner Doer Coach
  • 16. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. Coaching the Doer: Active Daily Questions Did I do my best to… Set Clear Goals? Make Progress Toward Goal Achievement? Be Happy? Be Healthy? Love my Family?
  • 17. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. Daily Questions Scoring: Example Did I do my best to: (1-10 Score) 1 2 3 4 5 6 7 Weekly Average Stick to the juice cleanse? 10 10 10 10 10 10 10 10.00 Exercise today? 0 0 0 0 0 0 2 0.29 Advance my wine knowledge? 2 3 0 0 0 1 4 1.00 Stay in touch with my friends and family? 8 5 6 4 6 3 3 5.00 Learn something new at work? 3 2 2 6 7 10 0 4.28 Do something nice for someone outside work? 5 10 10 4 4 6 5 6.28
  • 18. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. To Summarize • Understand triggers and the behaviors they produce • Determine what you will Create, Eliminate, Accept or Preserve • Define new behavior for each trigger • Create a structure • Ask daily active questions and report the answers
  • 19. All text and illustrations Copyright © 2015 Marshall Goldsmith. Do not copy. Stephen Siregar stephensiregar.com http://www.linkedin.com/in/stephensiregar