Types of data and research - 4018
- 1. RAGWANA AKRAM 12C Types of data and research PRIMARY RESEARCH: is research that you do yourself which is original. To find new information a person uses techniques such as interviews, questionnaires and focus groups. SECONDARY RESEARCH: is research that is sourced elsewhere. These are found on the internet, in the library, in books, newspapers, magazines, televisions, leaflets etc. Primary Research PRO’S CON’S Cheaper Really quick You can do what you want You can get right information from the respondent It could cost a lot of money Research could be out of date Can be time consuming You may not get the right information Secondary Research PRO’S CON’S May be the only resource as it is really old Easy to access Really quick Could be cheap Time consuming Might not have all the information you need. Most data may not be correct Information could be out of date QUALITATIVE DATA: is when information that cannot be measured but you can only see the potential or the abilities a person has by researching the methods or facts. It also would include examples such as, describing things like how a person finds certain information. Where are they sourced? QUANTITATIVE DATA: is about quantities (how many there are). It is information that can be measured and can be written sometimes /only
- 2. RAGWANA AKRAM 12C by using numbers. These are usually put into charts or groups. Examples include how tall your height is or the size of your shoe. Qualitative Data PRO’S CON’S More depth and detail than quantitative research Cheap – less expensive No need to interview a large number of people at once No need to use big methods Don’t know how many of the answers would be correct How to tell apart between answers Replicas could be difficult Research is biased Quantitative Data PRO’S CON’S Answers could be collected quickly Surveys can be reliable Limited capability to search answers Can be expensive