Typography, A Presentation
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The document discusses various typography concepts including: 1) Font style can communicate a message and evoke different moods, while selecting the wrong font can negatively impact a design. 2) Typography enhances design when combining images and letters, and can be used to create patterns as the main design feature. 3) Changing font direction, size, and style (e.g. bold, italic) improves legibility and ensures the message is communicated visually.
Typography, A Presentation
- 1. Typography
- 2. Font styles evoke different moods • Select a font that continues the theme of your design e.g Retro or Gothic, traditional or modern etc
- 3. Type continues the message • Font style can communicate a message • Selecting the wrong font can spoil a good design
- 4. Type and layout • Typography can enhance a design • Combine images and letters to create a successful, and eye catching example of graphic design
- 5. Legibility • Change direction, size, style e.g. bold, italic, light etc to improve legibility - your design is a form of visual communication, ensure the onlooker gets the message!
- 6. Use font as a design feature • Typography can be used to create patterns becoming the main design feature
- 7. Picture font • Create an image with words and letters of varying sizes
- 8. Exercise Write your first name in a typeface aimed at the following age groups: 17-25 years 4-7 years 50-70 years Use only black and white (no colour) Consider the layout / composition of your typeface
- 9. Exercise Work in pairs Write your partner’s name using a typeface that you feel best represents their character Use only text (no images) Add colour if you think it helps communicate the message Consider composition I.e. where the name is placed within the space of an A4 page
- 10. Typeface Serif and Sans Serif
- 11. Typeface A typeface may be named after its original designer: Baskerville, Bodoni, Garamond, Goudy For its use: Times roman was designed for the London Times Avant Garde was designed for magazines For its characteristics: Excelsior, Paragon were designed for high legibility Or for its designer’s fancy: Perpetua, Centaur Typeface are also given brand names: Geneva, English
- 12. Parts of the letter: Type Anatomy • Bowl: main curved part • Counter: enclosed circular section • Ligature: where two or more letters are joined • Stem: main vertical stroke Spine: The main left to right curving stroke Serif: The thin projection at the end of main strokes Descender: The part of the lowercase letter below the baseline Ascender: The part of the lowercase letter above the mean line
- 13. How to recognize typefaces 1 5 4 3 2 1. The point of letter strokes rising above the lowercase characters 2. The point of letter strokes descending below the characters 3. The point on which all characters and symbols rest 4. The point that determines the height of lower case characters 5. The point that determines the height of capital letters
- 14. Family A typeface can have a number of variants within the family: Bold, Italic, Roman, Normal The popular type Helvetica has a family of over 50 variants whereas other more decorative fonts may have only one variant e.g. Algerian
- 15. Exercise Split into groups of 4 Research two sans serif and two serif fonts (What did you use in the earlier exercises?) Compare their anatomy (see handout) Give an example of where the font may be used e.g. newspaper, children’s book, poster, magazine - find examples of these categories and look at the font used for headlines, titles etc Consider target audience Present your findings in a Power point
- 16. Exercise Select a suitable typeface for the following words: Crazy Shade Space Summer Boy Winter Girl Smoke