U 1.1 ob bba-ii introduction to ob
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Organizational behavior is defined as a field of study that investigates how individuals, groups, and structure impact behavior within organizations in order to improve effectiveness. It is considered both a separate field of study as well as an applied science, as its goal is to solve organizational problems related to human behavior through applied research. Organizational behavior takes an interdisciplinary approach, applying ideas from fields like behavioral and social sciences. It focuses attention on people by prioritizing their needs and motivation.
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U 1.1 ob bba-ii introduction to ob
- 1. INTRODUCTION TO OB subject-Organizational Behavior BBA-II UNIT-I
- 2. Definition:- A field of study that investigates the impact that individuals, groups and structure have on behavior within organizations, for the purpose of applying such knowledge toward improving an organization’s effectiveness.
- 3. Nature Of OB 1. A separate field of study - Organizational Behaviour is a separate field of study. Many researches and analysis have been done in this field. But it is not still accepted as a science. There is no foundation of basic concepts that may guide its development as a science. Therefore, it will be appropriate to call it a field of study rather than discipline. 2. It is an applied science - The aim of OB it to solve problems of organizations related with human behaviour aspect. Therefore, applied researches are concentrated, in place of fundamental researches. Though many of the researches may be carried in laboratory, but the behaviour of an individual can not be analysed so. Therefore, Organizational Behaviour is both science as well as art.
- 4. 3. Goal Oriented - Since OB is applied science it is oriented towards organizational goals. Sometimes there may be conflict of organizational goals with individual goals. In that case, both the objectives are achieved simultaneously. 4. Interdiscipilanary Approach - Organizational Behaviour is interdisciplinary in nature. It is based on behavioural and social sciences that contributes to the subject. It applies from this disciplines ideas that will improve the relationships between people and organization. 5. Focus Attention On people - OB focus the attention on people. It is based on the concept that need and motivation of the people should be given priority. if the people are given proper environment and working condition, they are creative, independent and capable of achieving organizational objectives.
- 5. 6. Normative Science - OB is a normative science. It just not only define the cause and effect relationship but also suggests, how the results of various researches can be applied to get organizational results. what acceptable by society is not defines positive science, but it is done by normative science.
- 6. Importance of OB Road map to our lives in organisations Helps us understand and predict organisational life Influences events in organisations Helps understand self and others better Helps a manager get things done better Helps maintain cordial relations Highly useful in the field of marketing Helps in career planning and development Helps sustain the temp of economic growth