Ucd2a-SocialMedia-Platforms-sept2010

Social Media Applications and Case Studies

OverviewIntroduction to each of the key platformsCase studies and examples of platforms being usedLive demonstration of each platformHands-on LabsReviewQ & A

Key Platforms for CustomersSocial/Professional NetworksFacebook, LinkedIn, MySpace (Main ones in US and Europe)Blogging/Micro-Blogging/LifestreamingWordpress, TypePad, Twitter, Posterous, TumblrVideo, Audio & Photo sharingYouTube, Vimeo, Blip etc.. Flickr, Photobucket, TwitPic, YFrogMobileFoursquare, Facebook, Twitter, Yelp Bookmarks/SharingDelicious, StumbleUpon, Digg, Google Profils

Blogging Most effective way of building community and improving SEOCommon Blogging PlatformsWordPress, Type Pad, Bloggers, BlogspotExcellent way of engaging with readers Inform followers what is of interest to youCan use an informal style Show human face of organisationParticipate in wider conversations Leave comments, interact, generate interest, etc..Search Engines Love regularly updated contentNow MNCs are encouraging employees to Blog and engage with social mediaIBM, Dell, Intel and Cisco

Blogging TipsConnect to your most important keywords.Important for Search Engine OptimisationGrow the number of influential referral sites. Critical to get authoritative inboubnd links to your siteDon’t forget the outbound links.Be generous with links to other blogs and websites and others will return the favor and build your traffic for you.Understand the location of your audience. Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.Measure endurance.Measure return visitor and length of time spent on site

Blogging Tips cont.Find and nurture your VIPs.Make sure you respond to key people – thos who subsribe and commentUse Twitter for blog PR. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.Use URL shorteners to gauge subject interest.UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets. Build cross-referencing across social media tools.No social media tool is an island. All tools should cross-reference each other – don’t necessarily re-publish the same content on each platformEmbed and measure calls to action. If we can get people to a landing page, we should.

Twitter Excellent B2B and B2C networking tool

Great potential for building relationships

Good examples Beaut.ie, Blacknight.ie, kogibbq

What is being said about you and most importantly are you hearing it?

Reach out to them and resolve issues and improve service to them

Opportunity to convey a personal dimension rather than marketing speak

Has become mainstream over 2009/2010

1400% growth over past 12 monthsTwitter

Ucd2a-SocialMedia-Platforms-sept2010

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