UNICEF UK mobile learnings -Laila Takeh March 2013
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Laila Takeh, head of digital engagement at UNICEF UK, discusses the evolving nature of mobile engagement and its impacts on user behavior. She highlights various examples, including the UNICEF UK mobile site and the importance of adapting to user traffic patterns. Additionally, she points out the challenges associated with mobile applications and the ongoing relevance of email communication.
UNICEF UK mobile learnings -Laila Takeh March 2013
- 1. Laila Takeh @spirals Head of Digital Engagement @unicef_uk
- 2. Mobile is here Picture of @barcampnfp http://www.flickr.com/timdobson/
- 3. But it’s still evolving For example… 2012 2013 iPhone iPad
- 4. Case: UNICEF UK mobile site
- 5. Case: UNICEF Sweden site
- 6. Forget about ‘mobile’ Remember behaviour Now
- 7. Traffic by time of day
- 8. Case: Speak Up for Children
- 10. Apps are hard
- 12. It can be easy (sort of) For example…
- 13. Thanks! @spirals @unicef_uk