Unit 3 Presentation Etiquette Business and Corporate Etiquette
- 2. Presentation Skills • Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. • They encompass what you say, how you structure it, and the materials you include to support what you say (such as slides, videos, or images). • You'll make presentations at various times in your life. Examples include: o Making speeches at a wedding, conference, or another event o Making a toast at a dinner or event o Explaining projects to a team o Delivering results and findings to management teams o Teaching people specific methods or information o Proposing a vote at community group meetings o Pitching a new idea or business to potential partners or investors
- 3. Presentation Skills- Importance • Delivering effective presentations is critical in both your professional and personal life. • You’ll need to hone your presentation skills in various areas in a professional setting, such as when giving a speech, making a sales pitch or a project proposal, communicating to shareholders and other stakeholders, etc. • Presentation skills are also very useful in various areas in a personal setting, such as convincing your partner to make a substantial purchase, talking to friends and family about an important situation, giving speeches and toasts, etc. • No matter if you’re using them in a personal or professional setting, these are the skills that make it easier and more effective to convey your ideas, convince or persuade others, and experience success.
- 4. • Presentation Skills – Importance in Professional Life
- 5. 1. Influencing stakeholders and decision-makers: As you climb the corporate ladder, you may find yourself presenting to senior management or board members. Effective presentations are essential for gaining support for your ideas, projects, or initiatives from key stakeholders. 2. Impressing employers and clients: During job interviews or business meetings, a well-delivered presentation showcases your knowledge, confidence, and ability to communicate ideas effectively. It impresses employers, clients, and potential investors, leaving a positive and memorable impression that can tilt the scales in your favour. 3. Creating impactful proposals: In the corporate world, proposals are crucial for securing new partnerships or business deals. A well-structured and compelling presentation can make your proposal stand out and increase the chances of successful negotiations. 4. Gaining and retaining clients: Whether you are a freelancer, consultant, or business owner, presentation skills play a key role in winning and retaining clients. A captivating presentation not only convinces clients of your capabilities but also builds trust and promotes long-term relationships. 5. Persuasive selling techniques: For sales and marketing professionals, presentation skills are instrumental in persuading potential customers to choose your products or services. An engaging sales pitch can sway buying decisions, leading to increased revenue and business growth. 6. Enhancing public speaking engagements: Professional life often involves speaking at conferences, seminars, or industry events. Being a confident and engaging speaker allows you to deliver your message effectively, position yourself as an expert, and expand your professional network.
- 6. 7. Handling meetings and discussions: In meetings, being able to present your thoughts clearly and concisely contributes to productive discussions and efficient decision-making. It ensures that your ideas are understood and considered by colleagues and superiors. 8. Effective team collaboration: As a professional, you often need to present projects, strategies, or updates to your team or colleagues. A compelling presentation facilitates better understanding and association among team members, leading to more productive and successful projects. 9. Professional development: Investing time in honing presentation skills is a form of professional development. As you become a more effective presenter, you become a more valuable asset to your organisation and industry. 10. Career transitions and interviews: When seeking new opportunities or transitioning to a different industry, presentation skills are essential for communicating your transferable skills and showcasing your adaptability to potential employers. 11. Advancing in your career: In the corporate world, promotions and career advancements often involve presenting your achievements, ideas, and future plans to decision-makers. Strong presentation skills demonstrate your leadership potential and readiness for higher responsibilities, opening doors to new opportunities. 12. Building a personal brand: A strong personal brand is vital for professional success. Impressive presentations contribute to building a positive reputation and positioning yourself as a thought leader or industry expert.
- 7. • Presentation Skills – Importance in Personal Life
- 8. 1. Expressing ideas clearly: In day-to-day conversations with family, friends, or acquaintances, having good presentation skills enables you to articulate your thoughts and ideas clearly. Whether you're discussing plans for the weekend or sharing your opinions on a particular topic, being an effective communicator encourages better understanding and engagement. 2. Inspiring and motivating others: In one’s personal life, presentation skills are not just about delivering formal speeches; they also involve inspiring and motivating others through your actions and words. Whether you're sharing your experiences, mentoring someone, or encouraging loved ones during tough times, your presentation skills can be a source of inspiration for others. 3. Building stronger relationships: Being a skilled presenter means being a good listener as well. Active listening is a fundamental aspect of effective presentations, and when applied in personal relationships, it strengthens bonds and builds trust. Empathizing with others and showing genuine interest in their stories and opinions enhances the quality of your relationships. 4. Advocating for personal goals: Whether you're pursuing personal projects or seeking support for a cause you're passionate about, the ability to present your ideas persuasively helps garner support and enthusiasm from others. This can be beneficial in achieving personal goals and making a positive impact on your community.
- 9. 5. Exuding leadership traits: Effective presentation skills go hand in hand with leadership qualities. Being able to communicate clearly and influence others' perspectives positions you as a leader within your family, social circles, or community. Leadership in personal life involves guiding and supporting others towards positive outcomes. 6. Enhancing social confidence: Many individuals struggle with social anxiety or nervousness in social gatherings. Mastering presentation skills helps boost self- confidence, making it easier to navigate social situations with ease. The ability to present yourself confidently and engage others in conversation enhances your social life and opens doors to new relationships. 7. Creating memories on special occasions: There are moments in life that call for public speaking, such as proposing a toast at a wedding, delivering a speech at a family gathering, or giving a presentation during special events. Having polished presentation skills enables you to leave a positive and lasting impression on the audience, making these occasions even more memorable. 8. Handling challenging conversations: Life often presents challenging situations that require delicate communication, such as expressing condolences or resolving conflicts. Strong presentation skills help you convey your feelings and thoughts sensitively, encouraging effective and empathetic communication during difficult times.
- 10. Essentials of a Good Presentation • Research: Research is the first step in preparing most presentations and could range from a multi- year process to spending 20 minutes online, depending on context and subject matter. At the very least, you must be able to clearly frame research questions, identify appropriate information sources, and organize your results. Other useful skills include brainstorming, collaboration, comparative analysis, data interpretation, and deductive and inductive reasoning. Business intelligence is a skill that will help you evaluate what information you need to support the bottom line, while case analysis and causal relationships will help you parse and evaluate meaning. • Organization: You do not want to be the person who spends half of their presentation time trying to find a cable to connect their laptop to the projector. Many things can and do go wrong just before a presentation unless you are organized. Presentation preparation also means keeping track of notes, information, and start/stop times. You will want to proofread and fine-tune all the materials you plan to use for the presentation to catch any mistakes. Make sure you time yourself when you rehearse so you know how long it will take to deliver the presentation • Content Writing skills: Content Writing is a part of the presentation. Sharp writing skills can help you master your presentation’s outline to ensure you stay on message and remain clear about your objectives from the beginning until the end. It’s also helpful to have strong writing abilities for creating compelling slides and other visual aids.
- 11. • Understanding the audience: When you understand your audience's needs and interests, you can design your presentation around them. In turn, you'll deliver maximum value to them and enhance your ability to make your message easy to understand. • Active listening: Active listening is a valuable skill all on its own. When you understand and thoughtfully respond to what you hear—whether it's in a conversation or during a presentation—you’ll likely deepen your personal relationships and actively engage audiences during a presentation. As part of your presentation skill set, it helps catch and maintain the audience’s attention, helping them remain focused while minimizing passive response, ensuring the message is delivered correctly, and encouraging a call to action. • Self-awareness: Monitoring your own emotions and reactions will allow you to react well in various situations. It helps you remain personable throughout your presentation and handle feedback well. Self-awareness can help soothe nervousness during presentations, allowing you to perform more effectively.
- 12. • Verbal communication: How you use language and deliver messages play essential roles in how your audience will receive your presentation. Speak clearly and confidently, projecting your voice enough to ensure everyone can hear. Think before you speak, pausing when necessary and tailoring the way you talk to resonate with your particular audience. • Storytelling: Incorporating storytelling into a presentation is an effective strategy used by many powerful public speakers. It has the power to bring your subject to life and pique the audience’s curiosity. Don’t be afraid to tell a personal story, slowly building up suspense or adding a dramatic moment. And, of course, be sure to end with a positive takeaway to drive your point home. • Speak clearly: Good public speakers make a presentation even better by speaking clearly. You want your audience to hear what you are saying, so make sure you speak at a good volume. If the student at the back of the room can hear you, then your volume is great!
- 13. • Speak at a good pace: Speaking at a pace where the audience can understand you is so important when you deliver a presentation. Keeping an optimal pace provides time for the listeners to understand the content, take notes, and ask questions. A good presenter should learn not to speak too quickly, because they need to give time for the audience to understand what is being said. At the same time, the pace should not be so slow that the presenter runs out of time to complete the presentation (and the audience becomes bored!). • Voice projection: The ability to project your voice improves your presentation by allowing your audience to hear what you're saying. It also increases your confidence to help settle any lingering nerves while also making your message more engaging. To project your voice, stand comfortably with your shoulders back. Take deep breaths to power your speaking voice and ensure you enunciate every syllable you speak. • Voice modulation: Nobody wants to sound monotonous like a Robot. Voice modulation refers to the process of changing the pitch, tone, and other aspects of one's voice to convey emotions, expressiveness, and meaning.
- 14. • Nonverbal Communication: When speaking to an audience, the way you present yourself can be just as important as how you present your information. You want to appear confident and engaging. You can do this through good posture, the use of hand gestures, and making eye contact with the audience. Practice your nonverbal communication by filming yourself doing a practice presentation and observing your body language carefully. Your physical bearing and poise should convey a degree of comfort and confidence in front of an audience, while active listening, respect, and emotional intelligence will help you in facilitating group discussions. • Body language: Body language combines various critical elements, including posture, gestures, eye contact, expressions, and position in front of the audience. Body language is one of the elements that can instantly transform a presentation that would otherwise be dull into one that's dynamic and interesting. • Posture: How you present yourself plays a role in your body language and ability to project your voice. It also sets the tone for the presentation. Avoid slouching or looking overly tense. Instead, remain open, upright, and adaptable while taking the formality of the occasion into account. • Stage presence: During a presentation, projecting confidence can help keep your audience engaged. Stage presence can help you connect with your audience and encourage them to want to watch you. To improve your presence, try amping up your normal demeanor by infusing it with a bit of enthusiasm. Project confidence and keep your information interesting. Watch your audience as you’re presenting. If you’re holding their attention, it likely means you’re connecting well with them.
- 16. Casual Judging Arguing Seating Positions
- 17. Types of Non-Verbal Communication • https://www.linkedin.com/pulse/cultural-differences-nonverbal-communicati on-its-business-karata%C5%9F/ • https://open.lib.umn.edu/communication/chapter/4-2-types-of-nonverbal-co mmunication/?F3A0D883-D1F8-314F-B855-1B8A88BC047B_pure_cup_C6FA3 ED5_6D17_47D1_B6E2_F4B02CC905E0_ • https://clearinfo.in/blog/types-of-non-verbal-communication/?7B2D6D2D-C4 4B-3347-BBA5-3A317882071A_pure_cup_C6FA3ED5_6D17_47D1_B6E2_F4B0 2CC905E0_
- 18. Group Discussion • Group discussion is a form of communication where individuals come together to discuss a specific topic or issue. It is usually structured and facilitated by a moderator or group leader, allowing participants to express their ideas, opinions, and perspectives. • Group discussions are an effective way to exchange ideas, share perspectives, and explore different viewpoints.
- 19. Group Discussion – Types 1. Factual Group Discussion 2. Opinion-Based Group Discussion 3. Case-Studies Based Group Discussion 4. Abstract Group Discussion
- 20. • Factual Group Discussion: A factual group discussion is a formal discussion where participants exchange information and facts on a particular topic. The discussion focuses on presenting and analyzing objective data and information rather than subjective opinions or personal experiences. Factual group discussions can be used in various settings, such as academic institutions, research organizations, and business meetings. They are particularly useful when decision-making is based on factual data and analysis, such as in scientific research or policy-making. Example: The benefits and drawbacks of online education. Discuss the impact of online learning on traditional education, the accessibility of online education, and the effectiveness of online learning. • Opinion-Based Group Discussion: In an opinion-based group discussion, participants share and exchange their opinions, thoughts, and experiences on a particular topic. The focus is on personal viewpoints rather than objective facts or data. Opinion-based group discussions are commonly used in various settings, such as educational institutions, community gatherings, and social media platforms. They are particularly useful when individuals have different perspectives or experiences and want to share and learn from each other. Example: Which is better, watching movies in theatres or at home?
- 21. • Case-Studies Based Group Discussion: A case studies-based group discussion is where participants analyze and discuss a specific case study. The case study can be based on real-life events, hypothetical scenarios, or both. The discussion focuses on analyzing the case study, identifying the problem or issue, and proposing potential solutions or courses of action. Example: The BP oil spill: What environmental and social impacts did it have, and what lessons can be learned from this disaster? • Abstract Group Discussion: Abstract group discussion is where participants are given a broad and general topic without any specific details or constraints. The purpose of this type of discussion is to encourage participants to think creatively and critically and to explore different perspectives and ideas. Unlike other group discussions, abstract group discussions do not have a specific problem or issue to solve but rather an overarching theme or concept. Example: The future of transportation: From self- driving cars to hyperloops, what technological advancements shape how we travel, and its implications.
- 22. Group Discussion – Dos and Don’ts • Arrive on time and dress formally. Punctuality & neatness go a long way. • Carry a pen and a notepad. You can note down and refer to what others have said previously. This will also make you look organized. Listen to others carefully, jot down the relevant points and list down your own points. • Do not interrupt the speech of other participants. Wait till they complete. • Pay attention and listen carefully. Pay attention while others are speaking. This will make coherent discussion and you will get involved in the group positively. • Organize your thoughts before you speak. This will help you speak more confidently and to the point. • Remember not to deviate yourself from the topic. Don’t talk unrelated things and waste other’s opportunity.
- 23. • Maintain a proper balance in tone while objecting to the points made by other speakers. “Empty vessels make more noise”, avoid raising your voice or shouting. • Be careful with your body language. Table thumping, pointing fingers, being loud at others convey your attempt to dominate them, while looking here and there conveys lack of interest and low confidence. Both are dangerous. • Respect the opinion of other participants. Also, agree and acknowledge what you find interesting in their views. Use phrases like, “This is interesting and makes me further think that …….”, “What you have said here, sheds light on another area …….”. • Express your disagreement in a polite, dignified and convincing manner. Do not use negative comments like ‘‘this point is wrong" or "your argument doesn't make any sense." Instead use phrases like “You have a good point but there’s another aspect to it… ”. • Do not try to dominate your co-participants. It is a discussion, not an argument. • Give others a chance to speak. Don’t try to hi-jack the show.
- 24. • If someone becomes openly antagonistic to you, and says things directly contradicting your points of view or makes personal attack, stay calm and relaxed. A situation like this is a good opportunity to demonstrate your conflict handling skills and maturity. • If the attack is directed against you as a person, then the best strategy is to just ignore it and get on with the discussion, without any animosity towards the attacker. This is hard to do but, if you manage, it will be the best advertisement for your maturity. • If the counter-argument is valid, concede to the point gracefully using statements like "I think you have an important point there that I did not think of". • If the counter-argument is not valid, use statements like “let’s seek the opinion of other participants” and turn to others, seeking their opinion with statements like "we seem to have different views here…what do you feel?“.
- 25. • "Losing“ an argument is not necessarily bad. Even if you are convinced about the correctness of your stand, don't stand on it ruthlessly. If the argument is stuck between you and another participant, maybe let the other person "win" it by saying "I know that you may disagree, but my point is…, however, we need not keep debating this, maybe we need to proceed". Losing an argument does not lead to loss of points. Sometimes, it helps demonstrate your flexibility and maturity. • Finally, your team skills are evaluated on the way you carry on with the other participants. It doesn’t matter how long you speak. What matters is what you spoke and how you put your opinion into words, and how you worked well in that group.
- 26. Resume Preparation • https://www.cnbc.com/2020/02/11/3-perfect-resume-examples-based-on-ex perience-level-according-to-interviewing-hiring-expert.html • For Freshers: • https://www.naukri.com/blog/important-resume-tips-for-freshers/ • https://www.simplilearn.com/resume-tips-for-freshers-article • For people with Experience: • https://in.indeed.com/career-advice/resumes-cover-letters/resume-writing-sk ills
- 27. The ‘mid-level professional’ resume
- 28. • Make the first section your professional summary. For a highly experienced candidate like Jonathan, adding a professional summary at the very top is a quick way to concisely convey his core competencies. • Highlight relevant skills. Notice how Jonathan uses strong keywords and phrases like ″strategic planning,” “cost management” and “financial planning & analysis” — as noted in the job description. Whether it’s being scanned by a human or by a machine, this is what gets a resume noticed. • Make your recent position the most comprehensive. The professional experience is the bulk every resume, and details from your most recent (or current) position should account for about 75% of this section. Also, you do not need to include your first job. • Include company descriptions. I consider this a universal rule: If you worked at a company that isn’t a household name, adding notable details about the organization (i.e., what it does, number of employees, annual revenue) will save the hiring manager time from having to look it up. • Numbers, numbers, numbers. If your marketing plan contributed to a 35% increase in sales, make it loud and clear! No need to explain how you did it; the hiring manager will ask for more details during the interview. • Emphasize select achievements. Limit your job responsibility descriptions to just two or four of the most important points. By keeping things brief, you can dedicate more space to your proudest and most relevant achievements. This is a more powerful way to showcase what you can contribute to the next employer.
- 29. The ‘junior-level professional’ resume
- 30. • Showcase strong teamwork skills. One of the most important skills hiring managers look for in junior- level candidates is the ability to work well in teams, large or small. Contrary to popular belief, using words like “we” or “our team” doesn’t dilute your achievements; rather, it strengthens your impact. And it’s far more effective than saying, “I’m a team player.” • Only include relevant work and internship experience. Listing each and every internship or job you’ve held only weakens the resume, mostly because it distracts the hiring manager from focusing on how qualified you are for a specific job. • Leave out the professional summary. Unlike those with seven or more years of experience, junior- level professionals don’t have enough relevant work to warrant a summary. Instead, their resumes should immediately focus on initial jobs, key accomplishments, education and extracurricular activities. • Leave out the objective. What you don’t see in Grace’s resume (or any other resume here) is an objective. What so many candidates fail to realize is that objectives are pointless. Even if you truly are “seeking a challenging team leadership position,” saying so still reveals nothing about what you can do for a prospective employer.
- 31. The ‘recent college graduate’ resume
- 32. • Put your education in the first section. Resumes of recent college graduates or workforce entrants should start with the college or university attended, degrees obtained, GPA and any academic honors. • Keep details about your internships short. Let’s be honest: You were an intern — and there’s no way you held as many relevant responsibilities as a non-graduate with years of experience. Going on and on about all the tiny things you did will just make the hiring manager think you’re exaggerating or being dishonest. Focus only on the tasks that are important to your field. • Use extracurricular activities to tell a story. Be thoughtful about what extracurricular activities you include. It can be something as big as being president of a club or something as small as a weekend of volunteer work — as long as it’s interesting enough to tell a story about your hobbies, accomplishments and who you are as a person. • Keep it to just one page. Fight the urge to oversell. Prospective employers know that you just graduated, so don’t try to make yourself look like something you’re not. Otherwise, you’ll lose credibility. • Make your resume pleasing to the eye with lots of white space. Hiring managers don’t expect college graduate resumes to be jam-packed with a ton of details. Keep it clean, clear and presentable; use bullet points and strong actions verbs. It’s assumed that you have references, so no need to list any or say they’re “available upon request.”
- 33. Grooming Do • Keep hair trimmed and cleaned • Clean shave or moustache, beard trimmed neatly • Keep nails trim and clean • Pressed and well-ironed clothes • Use masculine perfumes which have a spicy smell as opposed to a flowery/sweet smell Don’t • Have flowing locks and dandruff • Have multi-coloured hair • Have dirt underneath nails and nails can hurt while shaking hands • Wear more than two rings - one on each hand • Use ANY perfume. Only the one labeled ‘pour homme’ (for men)
- 34. Women’s style • Choice of clothes: Indian, Western • Western: Business suit Straight Skirt without pleats or Trousers Colour: Navy blue, beige, black Worn with shirt and scarf or shirt and classic jacket Shirt must have full sleeves and scarf must be knotted properly No loud colours for shirts
- 35. Grooming for women • Clean, manicured nails are a must • If using nailpaint check everyday whether colour is chipped or not • Otherwise do not paint nails • Do not use loud colours for painting nails • Avoid accessories which draw attention to yourself (wearing payal, dangling earrings, long necklaces, bangles, too many rings) • Simple bracelet on one wrist, watch on the other wrist, small earrings, mangalsutra or a necklace which is not too long, maximum of two rings • Ethnic wear a strict no for meetings-only for social occasions • NO sport shoes, stilettos or chappals • Wear patent leather shoes with skin-coloured socks
- 36. Professional Appearance • Grooming is fundamental • Hair clean and styled appropriately • Clean nails, skin and teeth • Many professionals wear make-up (depends on field) • Check fragrance and clothing care
- 37. Professional Appearance • Wardrobe • Professional Business Wardrobe -For women: skirted/pant suit, dress shirt, clean well maintained dress shoes (generally closed-toe shoe) -For men: suit, dress shirt, tie (well maintained dress shoes) • Outerwear -Appropriate for women/men: Trench coat, umbrella
- 39. Professional Appearance • Business Casual Wardrobe • For women: dress pants, shirt, blouse, well maintained dress or casual shoe (no tennis shoes, flip flops, etc.) • For men: slacks/khaki pants, polo shirt, or other collared dress shirt, well maintained dress or casual shoes (no tennis shoes, flip flops, etc.) **NOTHING SLOPPY**
- 41. The End