Upwork's Work Without Limits™ Executive Summit 2017
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The document discusses the evolving landscape of work, emphasizing the rise of freelancing and the need for companies to adapt their talent strategies. It highlights the increasing importance of online talent platforms that can significantly contribute to global GDP while addressing persistent labor market issues. The report also outlines the benefits of leveraging freelancers for productivity and collaboration in modern teams.
Upwork's Work Without Limits™ Executive Summit 2017
- 1. 2017 TRENDS REPORT PRESENTED AT THE WORK WITHOUT LIMITS SUMMIT
- 3. In order to replace most humans, the AI won’t have to do very spectacular things. YUVAL HARARI AUTHOR & FUTURIST 2017 “
- 4. The cybernation revolution will create a separate nation of the poor, the unskilled, the jobless. LETTER SENT TO PRESIDENT LYNDON B. JOHNSON IN 1964 “
- 5. Industrial technology is a Frankenstein monster that threatens to upend manufacturing and devour our civilization. LETTER SENT TO PRESIDENT HERBERT HOOVER FROM THE MAYOR OF PALO ALTO “
- 6. IS THIS TIME DIFFERENT?
- 7. PRODUCTIVITY IS SLOWING DOWNAVERAGEANNUAL PERCENTCHANGE 1973 TO 1979 1979 TO 1990 1990 TO 2000 2000 TO 2007 2007 TO 2015 +1.2 PTS +2.6 PTS +2.2 PTS +1.5 PTS +1.2 PTS
- 8. LOCATION- DEPENDENT WORK IS AN INDUSTRIAL ERA RELIC
- 10. … BUT WE ARE STILL DOING THIS TO OURSELVES …
- 11. … EVEN THOUGH TECHNOLOGY CAN BRING THE WORK TO THE WORKER
- 12. FUTURE TECHNOLOGY WILL MAKE LOCATION EVEN LESS RELEVANT
- 13. In thirty years’ time, people are going to look back and wonder why offices ever existed. RICHARD BRANSON FOUNDER, VIRGIN GROUP “
- 14. TEAMS WILL LOOK LIKE MOVIE CREWS
- 15. MORE PEOPLE WILL MAKE THE LEAP TO INDEPENDENT WORK
- 17. “Online talent platforms are increasingly connecting people to the right work opportunities. By 2025 they could add $2.7 trillion to global GDP, ameliorate many of the persistent problems in the world’s labor markets. MCKINSEY GLOBAL INSTITUTE
- 18. MARY MEEKER INTERNET TRENDS 2015 RETAIL TRANSPORTATION LODGING WORK
- 19. UPWORK BY THE NUMBERS $1B+ GSV PER YEAR 5M+ CLIENTS 12M+ FREELANCERS 180 COUNTRIES Dev G. IT Specialist Firmo S. Customer Service Danila V. Data Scientist Tracey G. Graphic Designer
- 21. WORKFORCE MARKETPLACE: INVENT YOUR FUTURE MICHAEL BILTZ FUTURIST, ACCENTURE TECHNOLOGY LABS ACCENTURE.COM/TECHNOLOGY/VISION
- 22. CHANGING BUSINESS PRIORITIES NECESSITATES TRANSFORMING THE TRADITIONAL ORG STRUCTURE
- 23. CHANGING WORKER PRIORITIES NECESSITATES NEW TYPES OF RELATIONSHIPS WITH YOUR WORKFORCE
- 24. TECHNOLOGY ADVANCEMENT & CHANGE WILL INCREASE PRESSURE ON COMPANIES TO FILL OPEN ROLES
- 26. THE FUTURE WORKFORCE ERIC GREGG CEO & FOUNDER, INAVERO
- 27. WORKFORCES NEED TO EVOLVE …
- 28. … OR GET LEFT BEHIND
- 29. ABOUT INAVERO
- 30. ALL SOURCES OF INFORMATION ARE NOT CREATED EQUALLY LINDSAY LOHAN “WHY is everyone in SUCH a panic about hurricane (I’m calling Sally)…? Stop projecting negativity. Think positive and pray for peace” JADEN SMITH “If We Exhale More Than Inhale We Feed The Plants. This Will End World Hunger. #Letitout #Veggies #LikeDUH” RON ARTEST “Damnit I lost 70lbs I look anoronix” KANYE WEST “Damn… the NFL been around longer than our government. We’ve had 48 Super Bowls and only 44 presidents. I didn’t know that.”
- 31. IT’S NOT JUST CELEBRITIES, WE HAVE OUR OWN BIASES AS WELL “Disgraceful photo of recreational hunter happily posing next to a Triceratops he just slaughtered. Please share so the world can name and shame this despicable man.”
- 32. STUDY OBJECTIVES CONDUCT A STUDY OF WORKFORCE HIRING IN THE US, FOCUSING ON KNOWLEDGE WORK, TO ‣ UNDERSTAND THE STATE OF THE WORKFORCE TODAY & FUTURE TALENT DEMANDS ‣ ESTABLISH A BLUEPRINT FOR THE EVOLUTION OF WORK ‣ EXPLORE HOW TEAMS ARE LEVERAGING FREELANCERS ‣ EXAMINE NEW AREAS RIPE FOR HIRING INNOVATION
- 34. MARKETING WEB, MOBILE & SOFTWARE DEVELOPMENT ENGINEERING & PRODUCT MANAGEMENT SALES OPERATIONS LEGAL THE PROBLEM IS EVEN MORE ACUTE FOR ENTERPRISE ORGANIZATIONS HIRING HAS GOTTEN HARDER IT STILL TAKES TOO LONG POSITIONS ARE OPEN LONGER 37.25 38.5 39.75 41 37 37 38 39 39 41 3XSAY IT’S HARDER THAN EASIER 40DAYS TO FILL A POSITION
- 35. ENTERPRISES ARE RETHINKING THEIR TALENT STRATEGIES THEIR HIRING STRATEGIES ARE EVOLVING THEY USE A RANGE OF TALENT THEY EMBRACE LOCATION INDEPENDENCE 77%BELIEVE COMPANIES WHO DON’T EVOLVE ARE AT A LOSS 50%USE FLEXIBLE WORKERS 62%HAVE AT LEAST 1 PERSON WORKING REMOTELY
- 36. ENTERPRISES ARE CREATING THE BEST TEAMS OF THE FUTURE FREELANCERS ARE FASTER TO CONTRIBUTE FREELANCERS HELP TEAMS SCALE FREELANCERS GET MORE DONE 1/2 TIMETO DELIVER RESULTS VS. A FULL-TIME EMPLOYEE 66%USE FREELANCERS TO MEET PROJECT DEMANDS 84%WOULD EXPERIENCE SIGNIFICANT PROJECT SETBACKS
- 37. BLUEPRINTS FOR SUCCESSFUL ADOPTION HIRE BASED ON QUALITY, NOT PRICE LEVERAGE TECHNOLOGY USE FREELANCERS FOR MANY PROJECT TYPES 2XMORE SATISFIED 81%OF COMPANIES USE 2+ TECH TOOLS 2XMORE LIKELY IN 3+ TYPES OF SITUATIONS
- 38. IT’S A MARATHON, NOT A SPRINT
- 39. A PARTING THOUGHT WORKFORCES NEED TO EVOLVE OR GET LEFT BEHIND
- 40. THE FUTURE OF TEAMWORK: COLLABORATION TIM SANDERS TECHNOLOGY PIONEER TIMSANDERS.COM/UPWORK
- 41. Toy Story was a thousand problems solved. ED CATMUL PIXAR “
- 44. THE POWER OF DIVERSE THINKING INCREASED PROBABILITY TO FIND A SOLUTION 2 3 4 5 6 75% 200% 300% 100% 50% UNIQUE PERSPECTIVES ON A TEAM (N=186)
- 46. VERBAL 7% AUDIBLE 38% VISUAL 55% Source: Dr. Albert Mehrabian, University of California. HOW PEOPLE DECODE MEANING
- 47. VIDEO PLACEHOLDER (16 x 9)
- 48. 7 HABITS OF EFFECTIVE REMOTE COLLABORATION ‣ PREPARE YOUR COLLABORATORS ‣ COMMUNICATE AS VISUALLY AS POSSIBLE ‣ CONDUCT OCCASIONAL REAL-TIME MEETINGS ‣ MAKE CONVERSATIONS IDEA-BASED ‣ REWARD CONTRIBUTORS WITH RECOGNITION ‣ EXPECT COLLABORATION FROM ALL TALENTS ‣ LEAD WITH ENERGY, HUMOR & SPIRIT
- 49. VIDEO CONFERENCING REMOTE COLLABORATION TOOLS PROJECT MANAGEMENT DOCUMENT SHARING
- 50. LOVE IS THE KILLER APP
- 54. PLATFORM SOURCING HOW FORTUNE 500 COMPANIES ARE ADOPTING ONLINE FREELANCER PLATFORMS GREETJE CORPORAAL OXFORD INTERNET INSTITUTE VILI LEHDONVIRTA OXFORD INTERNET INSTITUTE
- 55. PLATFORM SOURCING GREW 26% OVER THE PAST YEAR Source: Online Labour Index. ONLINELABORINDEX 100 110 120 130 140 MAY 2016 JUL 2016 SEP 2016 NOV 2016 JAN 2017 MAR 2017 MAY 2017 JUL 2017
- 56. Source: Online Labour Index.
- 57. WHY DO ENTERPRISES ADOPT PLATFORMS?
- 58. HOW DO ENTERPRISES ADOPT PLATFORMS?
- 59. HOW TO ORGANIZE FOR SUSTAINED ADOPTION?
- 60. YOUR BLUEPRINT FOR SUCCESS DEVIN FIDLER RESEARCH DIRECTOR, INSTITUTE FOR THE FUTURE CATHLEEN NILSON HEAD OF STRATEGIC SOURCING, SAMSUNG RICH POSTLER VP OF HUMAN RESOURCES, PROCTER & GAMBLE PAUL ESTES SENIOR DIRECTOR OF CONTENT STRATEGY, MICROSOFT
- 61. IN-DEMAND & ON-DEMAND CRITICAL SKILL SETS & WHERE TO FIND THEM RICH PEARSON SVP OF MARKETING & CATEGORIES, UPWORK
- 63. IT’S NEVER BEEN HARDER TO FIND GREAT TALENT AVERAGE NUMBER OF DAYS TO FILL VACANT JOBS 2009 2010 2011 2012 2013 2014 2015 2016 2017 20 25 30 15 Source: Dice Holdings, Haver Analytics, DB Global Markets Research.
- 64. 5,000+ SKILLS IT & DEVELOPMENT WEB & MOBILE DEV NETWORK ADMIN WEB & MOBILE DESIGN QA TESTING DESIGN & CREATIVE GRAPHIC & PRINT UX/UI ILLUSTRATION VIDEO EDITING SALES & MARKETING EMAIL MARKETING SEO LEAD GENERATION TELEMARKETING CONTENT BLOG & ARTICLE WRITING TECHNICAL WRITING EDITING TRANSLATION OPERATIONS PROJECT MANAGEMENT VIRTUAL ADMIN WEB RESEARCH CUSTOMER SERVICE
- 65. HOW ARE ENTERPRISES LEVERAGING FREELANCERS IT & ENGINEERINGOPERATIONS MARKETING
- 66. RICHMOND CONCEPT ‣ OWNED BY MELODY RICHMOND ‣ BASED IN FLINT, MICHIGAN ‣ TOP RATED AGENCY ON UPWORK ‣ 10 FREELANCERS ‣ CLIENTS INCLUDE: SUBARU, COCA-COLA, AIRBNB, CHEVY, WALMART, BALLPARK & BROOKLYN NETS
- 67. POWER PATTY MCCORD WORKPLACE CULTURE MAVERICK
- 68. TEAM
- 69. PLAY TO WIN HIGH PERFORMANCE & RESULTS ARE ALL THAT MATTER BE A GREAT TEAM TO BE FROM
- 70. TALENT
- 71. PATTY’S ALGORITHM FOR SUCCESS IS WHAT YOU LOVE TO DO— THAT YOU ARE EXTRAORDINARILY GOOD AT DOING—SOMETHING WE NEED SOMEONE TO BE GREAT AT?
- 72. DESIGN FOR CHANGE ‣ FREEDOM ‣ FLEXIBILITY ‣ FUTURE
- 73. TRANSFORMATION
- 74. ERIC GILPIN SVP, UPWORK ENTERPRISE YEAR ONE: HIRING ON UPWORK ENTERPRISE
- 75. THERE’S A TALENT REVOLUTION HAPPENING NOW
- 76. TECHNOLOGY IS ENABLING FREELANCING ESTIMATED FREELANCER EARNINGS IN PAST YEAR AMERICANS FREELANCING LAST YEAR START FREELANCING MORE BY CHOICE FREELANCING IS ON THE RISE 55M $1T 63% 73% Source: Freelancing in America (2016) study commissioned by Freelancers Union & Upwork, administered by Edelman Berland.
- 77. $55MU.S. FREELANCE WORKFORCE $7BINVESTED IN HR TECH STARTUPS ONLINE MANAGEMENT OF WORK ON DEMAND LABOR FORCE ADVANCEMENTS IN TECH & TALENT SUPPLY ARE DRIVING THE DIGITAL TRANSFORMATION OF LABOR
- 78. CONNECTING BUSINESSES WITH QUALITY TALENT REGARDLESS OF LOCATION FASTER THAN EVER BEFORE OUR VISION
- 80. HOW A GLOBAL 100 CPG COMPANY GREW ADOPTION & INCREASED REALIZED SAVINGS COST SAVINGS ‣ 80% TO 90% TIME SAVINGS ‣ 92% TIME-TO-HIRE ‣ 50% TO 66% PROJECT TIME QUALITY OF WORK ‣ 4.92 OUT OF 5 AVERAGE FEEDBACK SCORE YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 21 PROJECTS 2 COUNTRIES $4K SPEND 153 PROJECTS 2 COUNTRIES $69K SPEND 473 PROJECTS 5 COUNTRIES $1.1M SPEND 1332 PROJECTS 28 COUNTRIES $4.5M SPEND 3808 PROJECTS 30 COUNTRIES $10M+ SPEND
- 81. MARGARET SHAW LILANI VP OF TALENT SERVICES, UPWORK TALENT FIRST WHY YOUR TALENT ACQUISITION STRATEGY IS FALLING SHORT
- 82. INTRODUCTION & STAFFING INDUSTRY HISTORY UPWORK-CURATED TALENT UPWORK TALENT DELIVERED RECAP & TAKEAWAYS
- 83. MARGARET SHAW LILANI VP, TALENT SERVICES ‣ GLOBAL TEAM LEADERSHIP EXPERIENCE ‣ DEEP STAFFING INDUSTRY & RECRUITING BACKGROUND (12+ YEARS) ‣ EXPERIENCE SUPPORTING FORTUNE 100 & AMLAW 100 ‣ CREATED, BUILT & GREW LEGAL TEMP STAFFING DIVISION FROM $3M STARTUP TO $100M+ IN 3 YEARS (EPIQ SYSTEMS) ‣ JOINED UPWORK IN DECEMBER 2016
- 84. TRADITIONAL STAFFING THE OLD WORLD
- 85. UPWORK TALENT SERVICES: THE NEW WORLD ‣ FLEXIBLE ‣ SCALABLE ‣ ON DEMAND ‣ EVERYWHERE
- 86. TALENT SERVICES CONNECTS UPWORK TALENT WITH UPWORK ENTERPRISE CLIENTS
- 87. CURATED TALENT
- 88. FREELANCER TALENT SERVICES TALENT SUPPLY AGENCY “INDIVIDUAL CONTRACTOR” OR “CONSULTANT” HAS EXPERTISE IN A SPECIFIC SKILLSET GREAT TO AUGMENT YOUR TEAM IN A FLEXIBLE MANNER OR FOR SHORT-TERM PROJECTS TEAM OF 2-200+ PEOPLE INCLUDES AN ACCOUNT MANAGER AND / OR PROJECT MANAGER GREAT FOR LARGER PROJECTS REQUIRING MORE COORDINATION OR VARIED SKILLS
- 89. TALENT SERVICES TALENT SUPPLY 12M FREELANCERS ~1% TOP RATED ~3% PREMIUM TOP RATED FREELANCERS PROVEN EXPERIENCE ON UPWORK PREMIUM FREELANCERS SKILL-VERIFIED, INTERVIEWED
- 91. RICHMOND CONCEPT ‣ OWNED BY MELODY RICHMOND ‣ BASED IN FLINT, MICHIGAN ‣ TOP RATED AGENCY ON UPWORK ‣ 10 FREELANCERS
- 93. SOFTERMII ‣ ON UPWORK SINCE 2014 ‣ BASED IN LA & UKRAINE ‣ $130K 12M FLE ‣ TR, 97% JSS ‣ $30 HOURLY RATE ‣ $13K AVERAGE PROJECT SIZE ‣ 25 TEAM MEMBERS
- 95. TALENT DELIVERED
- 96. TALENT SERVICES CLIENT SERVICE TALENT SOURCING PROGRAM MANAGEMENT SPECIALISTS TO HELP YOU FIND THE RIGHT FREELANCERS FOR YOUR NEEDS EXPERTS TO HELP YOU DELIVER SUCCESSFUL OUTCOMES
- 97. TALENT SERVICES HANDS-ON CLIENTS AN ENTERPRISE CLIENT NEEDED A LARGE TEAM OF DATA ENTRY FREELANCERS TO IDENTIFY & PERFORM TASKS REGARDING GEOLOCATION DATA POINTS WORKING CLOSELY WITH HIRING MANAGERS, TALENT SOLUTIONS HELPED SCOPE THE SKILLS & TALENT LEVEL NEEDED THE RESULTS ‣ 5 TEAMS TOTALING 620 FREELANCERS ‣ 200 FREELANCERS HIRED WITHIN 30 DAYS ‣ 161,000 TOTAL HOURS BILLED
- 98. TALENT SERVICES HANDS ON CONSULTATIVE SERVICES PROGRAM MANAGEMENT ON-DEMAND TALENT STORES LARGE TEAM SUPPORT STEP-BY-STEP GUIDANCE ON WHEN AND HOW TO USE UPWORK STANDARDIZED OPERATIONS TO DELIVER PROJECTS FASTER GREAT FOR FREQUENT/ SMALL NEEDS WITH QUICK SLAs TALENT & SETUP FOR ONGOING OR ONE-TIME PROJECTS
- 99. PROGRAM MANAGEMENT TALENT STORES CHALLENGE F500 COMPANY HAS MANY TIME-SENSITIVE PROJECTS, WHICH ARE SIMILAR IN SCOPE & SKILL REQUIREMENTS SOLUTION ‣ ESTABLISH STANDARDIZED PROJECT DESCRIPTIONS, DELIVERY SLAs & OUTPUT QUALITY STANDARDS ‣ UPWORK PRE-VETTED TALENT READY TO ACCEPT & DELIVER WORK ‣ PREDEFINED REQUEST & DELIVERY PROCESSES, INTEGRATED WITH CLIENT SYSTEMS & TOOLS
- 100. RESULTS TRANSLATION STORE ‣ TRANSLATE DOCUMENTS INTO DIFFERENT LANGUAGES ‣ EXAMPLE: 200 PAGES FOR TRANSLATION INTO 9 LANGUAGES IN LESS THAN 5 BUSINESS DAYS DATA VISUALIZATION STORE ‣ DESIGN FOR MARKETING & BUSINESS MATERIALS ‣ EXAMPLE: POWERPOINT BEAUTIFICATION & CHART BUILDING IN LESS THAN 4 BUSINESS DAYS
- 101. TALENT SERVICES SUMMARY CURATED TALENT ‣ VET TALENT FROM A POOL OF OVER 12M FREELANCERS ‣ IDENTIFY & PROMOTE TOP TALENT VIA THE TALENT AGENCY DELIVERED TALENT ‣ HELP CLIENTS WRITE & POST JOBS ‣ SOURCE TALENT FOR CLIENT JOBS ‣ MANAGE CLIENT FREELANCER PROGRAMS & SUPPORT LARGE PROJECTS
- 102. UPWORK ENTERPRISE A PEEK AT UPWORK’S FUTURE EVOLUTION BONNIE SHERMAN VP OF PRODUCT, UPWORK SCOTT DICKIE SENIOR DESIGN DIRECTOR, UPWORK
- 103. VIDEO CREATED BY OLEKSANDR ZAICHENKO ZAPORIZHZHIA, UKRAINE 4 DAYS PROJECT DURATION 10 HOURS PRODUCTION TIME $200 TOTAL COST
- 104. MARK CUSTOMER SERVICE MANAGER SAMANTHA CHIEF MARKETING OFFICER AN UPWORK ENTERPRISE CLIENT REBECCA DIRECTOR OF MARKETING, BEVERAGE BRANDS SULLIVAN INTERNATIONAL
- 105. REBECCA DIRECTOR OF MARKETING, BEVERAGE BRANDS Rebecca needs a microsite with video content for the global launch of Sullivan’s new beverage brand. She needs the site localized into 3 languages & completed in 30 days. She has a $100K budget.
- 114. TAKEAWAYS ‣ QUICKLY IDENTIFY PREMIUM VETTED TALENT ‣ VIEW AGENCY FEEDBACK & EXPERIENCE ‣ COMPARE PROPOSALS FROM MULTIPLE AGENCIES ‣ EASILY COMMUNICATE THROUGHOUT THE BIDDING PROCESS
- 115. MARK CUSTOMER SERVICE MANAGER Mark needs to add 4 customer support agents to support the beverage campaign. Mark wants agents based in New Orleans who are familiar with the Mardi Gras festivities.
- 124. TAKEAWAYS ‣ HIRE CONFIDENTLY WITH ACCESS TO PRE-VETTED TALENT ‣ SEARCH GLOBALLY OR FOCUS ON SPECIFIC GEOGRAPHICAL AREAS ‣ SHARE PROFILES & HIRES WITH PROJECT TEAM
- 125. SAMANTHA CHIEF MARKETING OFFICER A number of managers on Samantha’s team are hiring talent on Upwork. She would like to track her team’s spend & get a sense of how other companies are leveraging Upwork.
- 128. TAKEAWAYS ‣ VIEW SPEND & BUDGET DATA AT A GLANCE ‣ ACCESS TO SAVINGS & TRENDS REPORTS ‣ COMPARE & SPEND USAGE WITH OTHER COMPANIES
- 129. WRAP-UP ‣ COMPLETE LARGE PROJECTS ‣ HIRE WITH CONFIDENCE ‣ INTERACT WITH WORLD- CLASS REPORTING
- 130. WRAP-UP ‣ DO THESE STORIES RESONATE WITH YOU? ‣ WHAT CHALLENGES ARE YOU FACING? ‣ HOW ARE YOU BRIDGING THE SKILLS GAP?