Using LinkedIn for Personal & Corporate Branding

Using LinkedIn for Personal & Corporate Branding

• 1.
  Using LinkedIn for Personal& Corporate Branding. Christian Elongué [email protected]
• 2.
  Objectives Understand the importanceof LinkedIn in career development. Know how to enhance your personal and corporate branding via LinkedIn Learn the best pratices
• 3.
  Plan What is personalbranding? What is corporate branding? How to leverage LinkedIn for your Personal Branding? How to leverage LinkedIn for a Corporate Branding? Best practices
• 4.
  Brainstorming on branding Personal brandingis a popular buzz word, but what does it really mean?
• 5.
  What is branding? ACTIONOF MARKING WITH A BRANDING IRON PROMOTION OF A PRODUCT/COMPANY BY MEANS OF ADVERTISING AND DISTINCTIVE DESIGN “YOUR BRAND IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM” - JEFF BEZOS, AMAZON
• 6.
  You are a product! We all have attitudes and beliefs about brands based on our experiences. The strongest brands are: Powerful Authentic Consistent Visible Valuable The same qualities apply to personal brands.
• 7.
  Why Is Your Personal Brand Important? INCREASED RESPONSIBILITY ANDCOMPETITION. MANAGE THE IMPRESSIONS DIFFERENTIATE YOURSELF FROM OTHERS. MAXIMIZE YOUR CAREER POTENTIAL. REPUTATION HAS BECOME PERSONAL BRAND
• 8.
  What is yourcurrent brand? • What makes you special? • What are your greatest strengths? • What differentiates you from others? • How does your uniqueness translate to value? • What are your most significant accomplishments? • What do people come to you for? • What do you want to be known for? • What do you want others to think when they hear your name? • Is the perception of others consistent with your perception of yourself?
• 9.
  Why branding on LinkedIn? Astrong LinkedIn profile is critical for your career. 94% of recruiters search for job candidates on it. Online home of your professional brand. It’s your personal web site and Blog. It’s your portfolio. It’s your teacher, mentor and career coach
• 10.
  How Do Youstrengthen your brand on LinkedIn? Ask yourself these questions: • What is your goal? • Who is your target audience? • How does your current brand position you to achieve your goal? • Do you need to make any changes?
• 11.
  Key tips for buildingyour personal brand Invest in getting a professional photo taken. Craft a more strategic headline. Ask for LinkedIn Recommendations. Manage your Featured Skills and Endorsements. Incorporate photos and video. Show your your expertise with SlideShare. Blog with LinkedIn Publisher.
• 12.
  1- Invest ingetting a professional photo taken. • According to a 2016 LinkedIn survey, your profile is 21 times more likely to be viewed if you have a LinkedIn photo. • a professional photographer, is the best investment you can make in your personal brand and self confidence.
• 13.
  2- Craft a morestrategic headline It creates the first impression of you and the keywords you select for it are the words that help recruiters find you Be specific about who you are and what you do “Marketing Rep,” Vs Marketing Executive/Growth Strategy/Channel Development. you can make your profile twelve times more likely to be found by showing your two most recent employment positions Incorporate relevant keywords. To find the most impactful ones, look at job descriptions for positions you’d love and check out LinkedIn groups to find industry appropriate terminology. Avoid using “unemployed” in your headline.
• 14.
  3- Ask forLinkedIn Recommendations lets others sing your praises and keeps you from appearing boastful. Ask for a recommendation after the successful completion of a project or when you receive an important award. Make your request in person or by phone
• 15.
  4- Manage your Featured Skillsand Endorsements Worthless? : do you remember these annoying messages to endorse your contacts for a variety of skills? users who display five or more skills are messaged 31 times more and viewed 17 times more than those who do not!
• 16.
  5- Incorporate photos and video Apicture is worth a thousand words. Add photos and videos under the Experience, Education or Summary sections. It’s far more effective to post a speaking clip that demonstrates how engaging you are than to simply state, “I am a strong public speaker.”
• 17.
  6. Communicate effectively A dynamic andinteresting way to display your thought leadership draw traffic to your profile. Use Slideshare and LinkedIn Publisher
• 18.
  LinkedIn for Corporate Branding Create acompany page to tell your company's story, showcase your products and services, share updates with followers and recruit new employees. Banner Image Products and Services Status Updates Career Opportunities
• 19.
  How Can LinkedIn Contribute To YourBusiness Goals? Lead generation: According to Hubspot, LinkedIn visitors convert 277% more often to leads than visitors on other social media sites. Recruitment: social professional networks are the number one source of quality hires. Brand Awareness: kickstart your brand awareness by connecting with your potential audience members. Establishing Authority: share information which if done in the right way can help establish the authority your business has.
• 20.
  How Establish Your Business AsThe Expert In Your Industry Are you going to publish more content? Or maybe jump in and interact with LinkedIn groups more often? Share informative, thought-provoking and original content Understand your audience and set goals Establish Voice And Tone
• 21.
  Best practice Prioritize Skills& Endorsements regularly Share branded updates at least once a week. Refresh the content in your profile regularly to align with your current job search/career focus Join and participate regularly in LinkedIn Groups. Write articles for LinkedIn’s blog
• 22.
  Be Visible & Relevant Buildyour connections to at least 500 Develop a strategy and emails to connect with people you don’t know Connect with executive recruiters in your field and hiring decision makers at your target companies. Use LinkedIn’s “Find Alumni” feature to find and connect with school alumni.
• 23.
  Use Your About Section • Createan SEO-friendly Professional Headline.Create • Add a professional photo.Add • Write a dazzling About/Summary section;Write • Tell your personal brand story, Generate chemistry!Tell • right keywords for your personal brand.Use • Add the maximum 50 skills in the Skills & Endorsements section.Add • Add Projects and Other "Extra" Sections on LinkedIn.Add
• 24.
  Adjust your profileon LinkedIn Fill gaps •Education •Experience •Relationships Begin to act the part •Introduce yourself •Speak the language •Share your story
• 25.
  Establish your value ! bi-directionalengagement. What do you have to offer? Your own content Curated content Engagement Make deeper connections (offline?) Be consistent Time management (automation tools) Track your activity !
• 26.
  Establish your value Promote youraccomplishments. Maximize your participation in meetings and groups. Communicate effectively. Stay relevant.
• 27.
  Don’t… Use anything otherthan a professional looking photo Lie. Send people an invitation with LinkedIn’s default text. Use the “Friend” option Don’t forget to include all your external links leave your LinkedIn profile incomplete be lazy when sharing links and updates. spam your connections. ask people who DON’T know you to write recommendations for you Not a quick copy-paste of your resume
• 28.
  Questions
• 29.
  Let’s Connect LinkedIn: www.linkedin.com/in/christianelongue Facebook: www.facebook.com/elonguecedric Twitter: www.twitter.com/lafropolitain