Webinar basics mpi ottawa
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This document provides definitions and guidelines for webinars. It defines webinars as web-based seminars presented over the internet. Web conferences allow sharing events remotely, while webcasts broadcast live or on-demand content over the internet. Webinars can be used for branding, lead generation, training and sharing best practices. Planning involves selecting a platform, inviting audiences, rehearsing, and creating engagement through visuals, polls and interaction. Post-webinar activities include evaluations and follow-up. Considerations for webinars include costs, sponsors and continuing education credits.
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Webinar basics mpi ottawa
- 1. Webinar Basics MPI Ottawa May 17, 2012
- 2. Rules 1. Keep Phones Out – #MPI = Hashtag – @Jessicalevin – My Twitter Name 2. This is a NO FEAR zone - There are NO dumb questions!
- 3. Defintions What does Webinar Mean to You?
- 4. Definition: Web Conference Web conferencing refers to a service that allows conferencing events to be shared with remote locations.
- 5. Defintion: Webinar The term webinar is short for Web-based Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web. It’s a type of web conference!
- 6. Definition: Webcast A webcast is a media file distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/ viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.
- 7. Why Produce Webinars? Branding Lead Company Loyalty Genera4on Training
- 8. Why Produce Webinars? Branding Lead Best Associa4on Genera4on Prac4ces Training
- 9. Webinar Topics • Technical Information • Demos • Best Practices Not All • Collaboration Content is • Orientation Appropriate for a Webinar.
- 10. When to Webinar Tuesday 30.8% Wednesday 25.6% Based on a survey of Friday 17.9% personal preferences Thursday 16.7% Monday 9.0% 12pm – 3pm ET Source: Webinar Success
- 11. Selection a Platform What factors are important to you?
- 12. Planner Factors • Cost • Invitation Process • Registration Process • Recording Capability • Mobile Access • Audio Controls • Number of attendees • Technical Support
- 13. Audience Factors • Does software need to be installed? • Call-in or VOIP • Chat Features • Q&A Module • Mobile Access • Video
- 14. Speaker Factors • Multiple Presenters • Video Capability • Screen Sharing • Play Video • Call-in or VOIP • PC or Mac Compatible • Polling • Annotation
- 15. “The Average Adult ABen4on Span is About 10 Minutes” John Medina, Brain Rules
- 16. One Hour? ??? How Long Should a Webinar Be? 30 Minutes? 20 Minutes?
- 17. Planning a Webinar • Topic and Speaker • Platform Selection • Invitation • Testing • Script Development • Rehearsal • Go Live
- 18. Speaker Training • Rehearsal • Upload Materials • Close Applications • Recording Waivers • Presentation Design • Communicating with Audience
- 19. Creating Engagement • Highly Visual, Simple Slides • #Hashtag • Chat • Interaction with Speaker • Video • Polling • Hand Raising
- 20. Post Webinar • Evaluation • Regroup with Speaker • Share Slides (Slideshare.net, Your Website) • Follow-up
- 21. Considerations • Free or Paid • Sponsors • CEUs • Other?
- 22. “The Speakers Who Don’t Leave” Jessica L. Levin, MBA, CMP President and Chief Connector Seven Degrees Communica:ons @jessicalevin www.linkedin.com/in/jessicalevin jlevin@sevendegreescommunica:ons.com 908-‐912-‐4418