Uploaded byKen Workun
Webrtc Technology overview and Business Opportunity
The document discusses the impact of WebRTC on network operators, highlighting its potential to disrupt traditional voice and video services by enabling real-time communication directly in web browsers. Operators are encouraged to adapt their business models and leverage existing subscriber relationships to monetize browser-based communications. The importance of interoperability, the evolution of telecom architecture, and the need for rapid adaptation to market changes are also emphasized.
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Webrtc Technology overview and Business Opportunity
- 1. HOW NETWORK OPERATORS CANMONETIZE THE DISRUPTION Moderator: Erik K. Linask, Group Editorial Director, TMCnet Greg Collins, Founder and Principal Analyst, Exact Ventures Ken Workun, Director of Solutions Marketing, GENBAND Dr. Natasha Tamaskar, Vice President, Global Strategic Solutions, GENBAND © Exact Ventures, Inc www.exactventures.com 1
- 2. Greg Collins Founder &Principal Analyst Exact Ventures Twitter: @exactventures [email protected] www.exactventures.com
- 3. WebRTC Introduction © ExactVentures, Inc www.exactventures.com 3 • Standard real-time voice and video functionality, embedded in Internet browsers will cause a ‘gradual disruption’ in operator business models • Opening real-time voice and video communications to massive, entrepreneurial web community will create business models (and competition) unknown today • Risks and Uncertainties Standardization and fragmentation Mobile timeline and battery life Over-hyping
- 4. WebRTC Browser InstalledBase © Exact Ventures, Inc www.exactventures.com 4 0 2 4 6 EnabledBrowsersinBillions Fixed (Desktop/Laptop) Mobile (Smartphone/Tablet)
- 5. Operator Business Models ©Exact Ventures, Inc www.exactventures.com 5 • WebRTC will hasten decline in traditional voice and video services • Operators will need to focus on advanced telecom services leveraging WebRTC Signaling (IMS, etc.) and service creation • Integration and Enablement Services Vertical markets Call Centers and Contact Centers Customer Support Applications
- 6. Leverage Subscriber Identity ©Exact Ventures, Inc www.exactventures.com 6 • Operators will have opportunity to leverage their relationship with their subscribers to browser-based communications • Consumer and business identities (phone numbers, email addresses, etc.) can be associated with WebRTC-based OTT-like services • Potential interoperability between “Walled gardens” Skype, WhatsApp, Facetime, LinkedIn, Facebook, Twitter, Google+, etc.
- 7. Competing Ecosystems Drive Needfor Interoperability © Exact Ventures, Inc www.exactventures.com 7 • Google Chrome, Google Talk, Google+, YouTube, Android • Microsoft Internet Explorer, Skype, Lync, Windows 8, Yammer, Xbox • Apple Safari, Facetime , iMessage, iOS, AppleTV • Telco/Wireless AT&T, Comcast, Verizon, Vodafone, NTT, etc. • Over-the-top (OTT) Facebook, Twitter, LinkedIn, Netflix, etc.
- 8. WebRTC Gateways © ExactVentures, Inc www.exactventures.com 8 • Provide signaling, protocol translation, and transcoding services for WebRTC-based sessions • Important for operators today to prepare their networks (and business models) for WebRTC • Market for WebRTC Gateways (revenues) will begin in 2014-15 and then hit an inflection point after ~1-2 years as business models mature and wireless traffic and sessions begin to ramp
- 9. WebRTC Gateway Forecast Comparison ©Exact Ventures, Inc www.exactventures.com 9 CumulativeRevenuein$Billions Session Border Controller WebRTC Gateways
- 10. WebRTC Gateway ForecastReport Coming Soon! www.exactventures.com
- 11. WebRTC and the NetworkOperator Ken Workun, Director of Solutions Marketing, GENBAND
- 12. 1212 WebRTC and theNetwork Operator FRIEND? OR FOE?
- 13. 1313 Video Streaming Messaging Bringing Real TimeCommunications to the Web OS Specific Applications Embedded directly onto web pages
- 14. 1414 “Webification” of theOperator Network Voice, Video, IM and Presence Standalone Clients
- 15. 1515 Out of Region Mobile-onlyaugmentation “One Number” Craigslist Personals Extending the Service Reach
- 16. 1616 Reduces Friction • Timeto Market • Capital Expense • Operational Expense • Portal Stickiness •No clients •No plug-ins •BYOD •Upgrade-free
- 17. 1717 Empowers the subscribersto more meaningfully connect Emphasis on Usability Long tail services Vertical Market Solutions A New Storefront Limited Ability to Sell Additional Services Doesn’t Understand Your Needs Your Friends Aren’t There
- 18. 1818 The result … Immersive,Immediate, Easy
- 19. 1919 Connecting theConversation • Identity, security, persona What You Are Doing • Gaming, shopping, browsing What Are Your Goals? • Need a taxi • Need product support • Selling a bike, buying a car Selling Value Direct Revenue Monetizing Information Indirect Revenue Moving Call Origination / Termination onto the Web • Unlocks new analytics • Tracking advertising success Dunbar’s Number The Telephone Network is the world’s largest social network … it just needs to be better at itfacebook Expands Subscriber Base, Increases ARPU
- 20. 2020 The Caveat …Web is Different Than Telecom Speed of Change is embraced over stability HTML5 enables “long tail” services that can be tested, tweaked and re-launched within days/weeks – not months/years Facebook – New code changes are pushed regularly Products, Applications, Interfaces, Deployments – all must react RAPIDLY API Change Bug Fix Release History Think Big, Start Small, Move Fast
- 21. Technology Considerations Dr. Natasha Tamaskar, VicePresident, Global Strategic Solutions, GENBAND
- 22. 2222 WebRTC Media “Normal”Media Codecs Security NAT Transport RTP Data WebRTC Objectives Different than Telecom Standards; Aim – Telco Grade Experiences at a Low Transport Cost
- 23. 2323 WebRTC Gateway Signaling InterworkingTranscoding Security and NAT Traversal Addressing, Identity and Federation HTML5 / WebRTC Clients Vertical AppsBilling and Analytics WebTelecom H.264 Web RTC Gateway
- 24. 2424 Media Consideration -Transcoding Telecom Architecture must support Scale, Flexibility, Deployment Options, Speed of Deployment Web Transcoding
- 25. 2525 A Transcoding Application H.264 WebRTC Gateway Enterprise or Carrier Video Conferencing Web End Point VP8H.264 Extending Carrier or Enterprise Videoconferencing to the Web
- 26. 2626 SIP or RESTMethodology? H.264 Web RTC Gateway SIP? REST? WebRTC - Application First and Communication Second
- 27. 2727 SPiDR WebRTC Gateway IMS/ NGN / VoIP Network RESTAPIS SIP To the Service Provider Network: Looks like a traditional SIP Client To the End User: Viewed like a communication services web page To the Application Developer: Provides open web APIs for embedding communications into their solutions SPiDR Unlocks New Business Opportunities Internet Telecom Web
- 28. 2828 Conclusion Web RTC Gateway Sooner andBigger Exploit the Phone Number, huge opportunity Compete in new markets with compelling, profitable services WebRTC Service Providers Business & Enterprise Reduced investment, simplified business processes OpEx & CapEx
- 29. Thank You! If youwould like more information, please contact us at: Greg Collins (M) +1 650 483 6626 [email protected] Ken Workun (M) +1 613 799 3979 [email protected] Natasha Tamaskar (M) +1 978-697-9525 [email protected]