Week 4
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Globalization requires companies to establish both local and foreign markets to survive in an increasingly interconnected world. Understanding cultural variables is important when operating in different countries. The document discusses key intercultural concepts like culture, ethnocentrism, and gives examples of cultural differences in communication styles between countries, such as the order of names, dates, and tendency for conciseness in business letters.
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Week 4
- 1. WEEK 4 Inter Cultural Variables By WARDAH AZHAR
- 2. Globalization For a company it means to “survive To establish markets (both local and foreign) The world is a large mix of nationalities and people.
- 4. Global context Culture Ethnocentrism Behavioral characteristics of a nation/ community. Judging other groups or countries by the cultural standards of your group.
- 5. Try to Guess in which Countries the Following Communication and Cultural Habits Exist What do you think of culture in which people sign their last names first? What is your reaction when two signatures appear at the bottom of a bussiness letter? Why don’t people put the month first, then the day, rather than day first, then the month? What is your impression of a foreign letter that is intentionally not concise?