Westcoast snw 1
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The document discusses strategies for using social media for business purposes. It provides statistics on social media usage in New Zealand and the demographics of users on platforms like Facebook and Twitter. It also recommends developing a social media strategy that identifies objectives, tools, branding, and metrics for monitoring performance. The key message is that businesses need an active social media presence to build brand loyalty and promote through word-of-mouth sharing within online communities.
Westcoast snw 1
- 1. West Coast Social Media Workshop Session 1 Greymouth 29 September – 1 October 2010
- 2. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Your objectives… … my aims.
- 3. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Produce Market Distribute Diversify Develop brand loyalty Growth through word of mouth/advertising Pull marketing
- 4. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Pull marketing online – build it and they will come? produce market word of mouth Brand loyalty Small community saturation www. .com letterhead signage business cards advertising newsletter
- 5. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Push marketing – push traffic to your site 3 500 000 or 83.1% of New Zealanders are internet users 915 000 of these users are using broadband http://www.internetworldstats.com/pacific.htm#nz
- 6. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: http://icannwiki.org/Domain_Statistics .com domain names July 1998 – 1 879 734 .com domain names March 2003 – 22 626 562 Web statistics
- 7. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: National Library web harvest 2010 http://bit.ly/aClg8r NZ second level web statistics
- 8. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: http://www.socialmediatoday.com/SMC/78505 US Twitter users 53% female 78% users 18 – 49 74% no children 52% earn US$30-100K 46% university educated Twitter demographics
- 9. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane NZ Facebook demographics Source: http://www.seosydneyblog.com/2010/05/facebook-new-zealand-user-statistics.html NZ Facebook users 1 675 540 users 49.87% of NZ online population 56.4% female users 24.7% largest single group 18-24 500 000 000 Facebook users globally
- 10. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Six degrees of separation? Social networking and rural communities
- 11. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The social media spectrum
- 12. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The SN egg timer
- 13. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Develop a social networking strategy Staff – who will be responsible for what and how often? Objectives – What is your aim? Focus – What are you promoting? Demographic – Who are you targeting? Branding – Ensure you brand consistently over all tools Tools – Which SN tools best suit your objectives? Publicity – How will you build your profile? Results – How will you monitor your SN performance? Terminology: RT, DM, like, share = Word of mouth promotion Followers = brand loyalty To be successful you have to be an active member of your communities!