What every website must do
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The document outlines what every website must do and the essential elements it should include. Websites should (1) add value to visitors, (2) capture leads to help with sales and marketing, and (3) provide opportunities for visitors to make purchases. Key elements include video, free offerings, information about the business, clear messaging, social media links, and multiple contact options. The document encourages signing up for additional resources to improve websites.
What every website must do
- 1. WHAT EVERY WEBSITE MUST DO But many of them actually don’t, believe it or not. There are also things every site should have on them too, again something people get wrong.
- 2. ONE ADD VALUE TO THE VISITOR If, by visiting the website, the person doing so does not gain from the experience you just shouldn’t bother. The website should be for them, not you.
- 3. TWO CAPTURE LEADS What’s the point in you having a website if it doesn’t help in your sales and marketing activities? Make sure that you can capture leads so you can take action.
- 4. THREE SELL Too many websites do not give the people an opportunity to give you money. If you are doing the work on sales and marketing, go all the way online if your visitors want to do that.
- 5. THE MUST HAVE ELEMENTS Because missing even one of these out will mean, to use a very American phrase, that you are “leaving money on the table”.
- 6. ELEMENT ONE VIDEO The facts speak for themselves, it converts better than plain old text and images.
- 7. ELEMENT TWO FREE STUFF People have been accustomed to getting things for free online and it’s better you do this actively and openly as it helps make sales.
- 8. ELEMENT THREE SOMETHING ABOUT YOU When visitors arrive at your website, they want to know something about you, not “War and Piece” but at least enough to know what you stand for and provide.
- 9. ELEMENT FOUR CLARITY OF MESSAGE There is no point in being less than open and honest about why you have created a website or what you want people to do while on and after leaving the site, so feature what YOU want to feature and don’t be afraid.
- 10. ELEMENT FIVE SOCIAL MEDIA LINKS Add every social media link you use to your website, if you need to know why this is important check out the section on social media on website.co.uk now.
- 11. ELEMENT SIX HOW TO CONTACT YOU Give people every possible opportunity to make contact in as many ways as you can and from as many pages as you can too.
- 12. DO YOU WANT MORE? Make sure, if you haven’t already, you... www.website.co.uk ...sing up for the FREE Tools, Training and Support!