Design won’t
save the world
Jade Tang-Taylor
Prepared with care for
Whitecliffe Social Concerns Class
21 May 2016
“ ”
Go volunteer at a soup kitchen
you pretentious f*ck
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
Who’s in the room?
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
Who’s in the room?
Jade Tang
Designer, Dreamer, Doer.
Under-grad + Post-grad at AUT
Co-founder and Director of Curative
Auckland Chapter Host of CreativeMornings
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
Presentation Overview
1) Who’s in the room?
2) Design for Social Good
- What is it?
- Why is important?
- How do I get involved?
3) Curative
- Crew
- Approach
4) Case Studies
- #LiveForTomorrow
- Common Ground
- Steer Clear
Any questions?
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
Design for Social Good
What is it?
Design for Social Good
Why is it Important?
Design for Social Good
How do I get involved?
Social Design Nationally
•	 Articles
•	 Awards
•	 Events
•	 Agencies
•	 Initiatives
•	 Labs
•	 Networks
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
Social Design Internationally
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
“ ”
Do what you love,
love what you do
#LilLearning
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
Curative helps make the world
a little bit better ...
Curative crew
Curative approach
Curative works
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
Whitecliffe: Social Design | Curative - 2016
Curative helped to produce
communication tools to teach
students and staff some simple
skills to help them enjoy more
positive mental health and
wellbeing at Victoria University
http://www.curative.co.nz/victoria-university
Wellbeing Campaign
Victoria University of Wellington
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
“ ”
Create, collaborate & co.design
with your community
#LilLearning
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
Whitecliffe: Social Design | Curative - 2016
Steer Clear
NZ Drug Foundation
Steer Clear aims to
show some of the ways
that young people put
themselves and their
mates at risk when they
jump behind the wheel
blazed.
http://www.steerclear.co.nz/
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
“ ”
Don’t tell me,
Show me.
#LilLearning
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
Whitecliffe: Social Design | Curative - 2016
Common Ground
Mental Health Foundation, Youthline & Skylight
The Common Ground
web-series explores
themes that are relevant
to the mental health
and wellbeing of young
people, and are reflective
of real-life scenarios.
http://www.commonground.org.nz/
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
“ ”
People are the expert
in their own lives
#LilLearning
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
Workshop overview:
•	 What is Social Change?
•	 How can Communication create Social
Change?
•	 Case Studies: NZ Overview
•	 Case Studies: Curative examples
•	 [ WORKSHOP EXERCISE ]
•	 How great leaders inspire action: Start with
Why.
•	 In Summary
•	 Any Questions?
What’s Next?
Geeky/Dorky
15 year plan
Curative community
CreativeMornings community
Global monthly breakfast lecture series for 100+ creatives
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
CreativeMornings talks
Next event: Urzila Carlson on RISK
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
In summary:
1.	Design will save the world!
2.	All graphic design is by it’s very nature, social
3.	Remember to, design for the other 90%
4.	Create & collaborate with key influencers
5.	Don’t tell me, show me
6.	People are the expert in their own lives
	
	 And most importantly...
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
“ ”
Do what you love,
love what you do
#LilLearning
(& wifi password)
Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
Thanks
Any Questions?
Prepared with care by
Jade Tang-Taylor
@JadeTT123
@Curative_NZ
#LilLearnings

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Whitecliffe: Social Design | Curative - 2016

  • 1. Design won’t save the world Jade Tang-Taylor Prepared with care for Whitecliffe Social Concerns Class 21 May 2016
  • 2. “ ” Go volunteer at a soup kitchen you pretentious f*ck Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 3. Who’s in the room? Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 4. Who’s in the room? Jade Tang Designer, Dreamer, Doer. Under-grad + Post-grad at AUT Co-founder and Director of Curative Auckland Chapter Host of CreativeMornings Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 5. Presentation Overview 1) Who’s in the room? 2) Design for Social Good - What is it? - Why is important? - How do I get involved? 3) Curative - Crew - Approach 4) Case Studies - #LiveForTomorrow - Common Ground - Steer Clear Any questions? Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 6. Design for Social Good What is it?
  • 7. Design for Social Good Why is it Important?
  • 8. Design for Social Good How do I get involved?
  • 9. Social Design Nationally • Articles • Awards • Events • Agencies • Initiatives • Labs • Networks Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 10. Social Design Internationally Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 11. “ ” Do what you love, love what you do #LilLearning Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 12. Curative helps make the world a little bit better ...
  • 15. Curative works Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 17. Curative helped to produce communication tools to teach students and staff some simple skills to help them enjoy more positive mental health and wellbeing at Victoria University http://www.curative.co.nz/victoria-university Wellbeing Campaign Victoria University of Wellington Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 18. “ ” Create, collaborate & co.design with your community #LilLearning Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 20. Steer Clear NZ Drug Foundation Steer Clear aims to show some of the ways that young people put themselves and their mates at risk when they jump behind the wheel blazed. http://www.steerclear.co.nz/ Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 21. “ ” Don’t tell me, Show me. #LilLearning Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 23. Common Ground Mental Health Foundation, Youthline & Skylight The Common Ground web-series explores themes that are relevant to the mental health and wellbeing of young people, and are reflective of real-life scenarios. http://www.commonground.org.nz/ Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 24. “ ” People are the expert in their own lives #LilLearning Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 25. Workshop overview: • What is Social Change? • How can Communication create Social Change? • Case Studies: NZ Overview • Case Studies: Curative examples • [ WORKSHOP EXERCISE ] • How great leaders inspire action: Start with Why. • In Summary • Any Questions? What’s Next? Geeky/Dorky 15 year plan Curative community
  • 26. CreativeMornings community Global monthly breakfast lecture series for 100+ creatives Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 27. CreativeMornings talks Next event: Urzila Carlson on RISK Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 28. In summary: 1. Design will save the world! 2. All graphic design is by it’s very nature, social 3. Remember to, design for the other 90% 4. Create & collaborate with key influencers 5. Don’t tell me, show me 6. People are the expert in their own lives And most importantly... Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 29. “ ” Do what you love, love what you do #LilLearning (& wifi password) Prepared with care for Whitecliffe: Social Concerns class | 21 May 2016
  • 30. Thanks Any Questions? Prepared with care by Jade Tang-Taylor @JadeTT123 @Curative_NZ #LilLearnings