The document discusses strategies for learning to say "no" more often. It provides several reasons why it can be difficult for people and teams to say no, such as not wanting to disappoint others, being a team player, or fearing those in positions of power. It then describes how one operations team evolved their ability to say no by establishing work-in-progress limits, prioritizing work, decreasing lead times, and giving customers visibility into their capacity constraints and priorities. Saying no requires clear definitions of roles and responsibilities, continuous improvement efforts, and establishing rules or limits to provide fair ways to determine what work can be taken on or will need to wait.