Why weird
wins in social
media
Very strange and unusual, unexpected.
Adjective
Weird
5 reasons to be
weird on social
There’s nothing
more
thumbstopping
than a Hollywood
celebrity
…holding a toilet
set
Sharon will
never forget
you
Your audience
is weird too
It’s weird to be angry
at weirdness
Weirdos have
more fun
How to be weird on
social
Involve your
audience
Recruit a weird
‘influencer’
There’s no
such thing as
a boring topic
Commit to your weirdness
Rewrite the brief
Be illogical
Work weirder
How to get weird
ideas approved
Yes, yes, yes!
Do your own PR
Don’t try to wing
it
Know when to quit
Go rogue
Win some awards
Surviving the backlash
Stop trying to
please everyone
Don’t get hung
up on the
comments
Don’t lose your
audience’s R-E-S-P-E-
C-T
Go forth and be weird
Thank you

More Related Content

PPTX
Presentation design short
PDF
Creative methodology Presentation 3
PPTX
6 Words Workshop
PPT
Beyond bopsa
PDF
Yet Another Marketing Job Market Survival Guide Soster and Zamudio
PPTX
Networking for the Job You Want
PPTX
8 dealing-with-difficult-people
PPTX
Presentations across cultures - How are they different?
Presentation design short
Creative methodology Presentation 3
6 Words Workshop
Beyond bopsa
Yet Another Marketing Job Market Survival Guide Soster and Zamudio
Networking for the Job You Want
8 dealing-with-difficult-people
Presentations across cultures - How are they different?

What's hot (15)

PDF
Neil Morgan- Applying for Jobs
PPTX
Task Assessment power_point
PPT
Top 10 Tips for Stepping Up Your Presentations
PDF
Managing Your Personal Brand on Twitter
PPTX
Ideate
PPTX
#outcomefest
PDF
12 Unbreakable Rules for Breaking Into the Art Industry
PPTX
Quick Introduction to Customer Development Interviews
PPTX
Photography themes
PPTX
Passionate Pro v1
PDF
How to Communicate Effectively for Networking & Public Speaking
PPTX
How to make better presentations
PPTX
Activating Your Dealership's Voice Resource Guide
PPTX
Where do good ideas come from?
PPTX
Create a social_media_plan1
Neil Morgan- Applying for Jobs
Task Assessment power_point
Top 10 Tips for Stepping Up Your Presentations
Managing Your Personal Brand on Twitter
Ideate
#outcomefest
12 Unbreakable Rules for Breaking Into the Art Industry
Quick Introduction to Customer Development Interviews
Photography themes
Passionate Pro v1
How to Communicate Effectively for Networking & Public Speaking
How to make better presentations
Activating Your Dealership's Voice Resource Guide
Where do good ideas come from?
Create a social_media_plan1
Ad

More from MAD//Fest London (20)

PDF
Why the future belongs to the DJs
PDF
Success in advertising...It's all about luck
PDF
Workshop: Conversational Commerce: A Two Way Street
PDF
AI + paid social: lessons from a challenger brand
PDF
How Threedium's 3D/AR Technology can boost Brand Engagement by 300%
PDF
Going nuts: How Pip + Nut disrupted the food industry + created a distinctive...
PDF
Meaningful Moments and Brand Growth
PDF
Augmenting creativity: Can machine learning help us design better ideas, bran...
PDF
How to turn happy customers into a source of customer acquisition
PDF
Attention Mobile! How attention technology can boost your mobile advertising
PDF
Amplify: Boost Attention, Not Spend
PDF
Inside Beauty Tech Labs: L’Oréal and Essence's media model for the future
PDF
Are you due for disruption?
PDF
The Evolving World of Partnerships
PDF
Products, positioning + purpose: how to compete with the disruptors
PDF
Launching Planet Zoo: Using an audience-first approach to boost media efficie...
PDF
Experiments in effectiveness: are you really getting ROI on your digital medi...
PDF
Video in the Moment of Next
PDF
The age of the Film Makers, Content Creators & Storytellers - putting the con...
PDF
Making Brexit an immersive experience
Why the future belongs to the DJs
Success in advertising...It's all about luck
Workshop: Conversational Commerce: A Two Way Street
AI + paid social: lessons from a challenger brand
How Threedium's 3D/AR Technology can boost Brand Engagement by 300%
Going nuts: How Pip + Nut disrupted the food industry + created a distinctive...
Meaningful Moments and Brand Growth
Augmenting creativity: Can machine learning help us design better ideas, bran...
How to turn happy customers into a source of customer acquisition
Attention Mobile! How attention technology can boost your mobile advertising
Amplify: Boost Attention, Not Spend
Inside Beauty Tech Labs: L’Oréal and Essence's media model for the future
Are you due for disruption?
The Evolving World of Partnerships
Products, positioning + purpose: how to compete with the disruptors
Launching Planet Zoo: Using an audience-first approach to boost media efficie...
Experiments in effectiveness: are you really getting ROI on your digital medi...
Video in the Moment of Next
The age of the Film Makers, Content Creators & Storytellers - putting the con...
Making Brexit an immersive experience
Ad

Recently uploaded (20)

PDF
how-to-make-money-as-an-affiliate-with-benable-in-2025_1756611959.pdf
PDF
AYODHYA OUTDOOR MEDIA PLAN - SRI GARIMA PUBLICITY PRIVATE LIMITED
PDF
Session 7- Business Marketing Planning-Strategic Perspectives.pdf
PDF
Generative Engine Optimization: The AI Disruption of SEO - Lasma Rivers, Akam...
PPTX
From SEO to GEO The Future of Discovery in 2025
PPTX
Quizon logo and tagline recognition.pptx
PDF
Experiment Your Way to Page One: A Guide to SEO Testing
PDF
EYP Creation Presentation Deck - Offerings
PPTX
Introduction to HUMAN RESOURCE MANGEMENT.pptx
PDF
Betrimex market penetration- Canada - Group 3.pdf
PPTX
Secure India Summit 2025 – Awards Nomination Form 1.pptx
PDF
MS Lecture Slides Session 2_24 Sep 2024.pdf
PDF
Marketing Precision Master Class - Roimata Wilkey, Burst Digital
PPTX
IMC Bimtech --------------------------.pptx
PPTX
Advertising and Sales Management UNIT I.pptx
PPTX
The principles of Marketing Environment 2.pptx
PDF
‘’A Comprehensive Study on Tractor Purchase Behaviour among Semi-Urban and R...
PDF
OOH Platforms in Spain Data-Driven Strategies for Better Campaigns.pdf
PDF
BETRIMEX market penetration proposal - GROUP 3 - CANADA.pdf
DOCX
How Can Faster Websites Enhance Customer Experience in Milton Keynes?
how-to-make-money-as-an-affiliate-with-benable-in-2025_1756611959.pdf
AYODHYA OUTDOOR MEDIA PLAN - SRI GARIMA PUBLICITY PRIVATE LIMITED
Session 7- Business Marketing Planning-Strategic Perspectives.pdf
Generative Engine Optimization: The AI Disruption of SEO - Lasma Rivers, Akam...
From SEO to GEO The Future of Discovery in 2025
Quizon logo and tagline recognition.pptx
Experiment Your Way to Page One: A Guide to SEO Testing
EYP Creation Presentation Deck - Offerings
Introduction to HUMAN RESOURCE MANGEMENT.pptx
Betrimex market penetration- Canada - Group 3.pdf
Secure India Summit 2025 – Awards Nomination Form 1.pptx
MS Lecture Slides Session 2_24 Sep 2024.pdf
Marketing Precision Master Class - Roimata Wilkey, Burst Digital
IMC Bimtech --------------------------.pptx
Advertising and Sales Management UNIT I.pptx
The principles of Marketing Environment 2.pptx
‘’A Comprehensive Study on Tractor Purchase Behaviour among Semi-Urban and R...
OOH Platforms in Spain Data-Driven Strategies for Better Campaigns.pdf
BETRIMEX market penetration proposal - GROUP 3 - CANADA.pdf
How Can Faster Websites Enhance Customer Experience in Milton Keynes?

Why weird wins in social media