WordPress for Entrepreneurs Management of your own website

Instructor : Laurence Svekis
WordPress Experience : 8+years
Web Development Experience : 16+ years
https://www.udemy.com/wordpress-for-business-management-of-your-own-website/?couponCode=SLIDESHARE
WordPress is my number one recommended platform to clients who want to have full control of their own website.
WordPress is not just for blogs you will be amazed at all that you can do with WordPress if you are new to it.
This course covers everything about WordPress, from selecting a hosting server, uploading your website and how to
create a website in minutes.
Once your site is up and ready we show you how to use it. Manage your own content, create your own files, posts and
more.
WordPress options to power up WordPress with top Plugins and Widgets
Customize your WordPress site and more
Perfect for beginners who want to learn about WordPress and want to get going quickly.
Step by Step instruction.

1. Getting Started with Wordpress
2. The WordPress dashboard website Setup
3. Wordpress Content
4. Media options within Wordpress
5. Themes Widgets how your website looks
6. Menus and Navigation
7. Managing content Wordpress Everyday
8. Plugins for Wordpress backup of plugins
9. Widgets for Wordpress
10. Customizing wordpress Wordpress resources Backup and more Updates

1. Free to Use
2. Simple to setup and get started
3. Powerful
4. Thousands of plugins, widgets and themes.
5. Constant updates
6. Anyone can manage a website
7. Lots of Support
8. W3C standard compliant
9. SEO ready
10. Control of your data
11. Social Media Ready

PHP and MySQL driven
Outputs HTML CSS JavaScript

Wordpress.com for a free subdomain hosted account
Your own hosting, setup Wordpress with one click install or manually FTP wordpress files to your server

Log in at http://[YOUR DOMAIN]/wp-
admin/

The theme is essentially the skin that contains your website, you can update it or use your
existing one. By default there is a simple theme installed when you install Wordpress.
Themes can also be searched within Wordpress and new ones installed, as well as on
the internet, downloaded and installed within Wordpress. Wordpress theme have
predefined content areas were selected content gets output from the database. Not all
themes will have all the options, and you will find they vary greatly in how and what
content get presented. Not only the styling is different but there are so many possibilities
of ways to present the content.
You can at anytime switch themes, don’t forget to test out your website theme to ensure that
everything is as you want it to look.

Setting up your website
You can go to your website and take a look around. Check out the wording and so on, and
you will probably find you need to make some quick updates to the settings to make the
website feel like you intend it to.
Updating so default settings should be completed with every new Wordpress install. In the
menu bar you will find a tab for ‘Settings’. If you click it, it opens the general settings of
the website.

There are two basic types of content Posts and Pages that you can create in Wordpress.
When creating posts or pages Wordpress uses that author information. You can update
your Author profile under the Users tab in the menu.
Difference between Posts and Pages.
Posting content is made easy with Wordpress, you can add it as you would typing into a text
editor or copy and paste it in directly into the editor. Wordpress also provides publishing
options where you can set when you want your content published.

Creating a New Page
1. Click the Add New link in the menu.
2. Enter a title for the page
3. Update the Permalink if you need to have a specific URL
4. Use the WYSIWYG editor to add your content
5. Select when you want to publish your content
6. Select where it appears in the menu
7. Select image to represent page
8. Hit Publish when ready

Posts - where the blog content comes in. Typically a post gets shown on the top of the list
within the front page of the website. Posts can get sorted via categories, post date and
so on. Posts also go into your RSS feed. This is where most users spend the bulk of
their time within the dashboard. Creating fresh content easily is what Wordpress is all
about.

Creating a new Post
1. Select add new post
2. Enter a title for the post
3. Use the WYSIWYG editor to add your content
4. Select when you want to publish your content
5. Select format of post
6. Select a category
7. Add some tags to represent content
8. Add an image
9. Hit Publish when ready

WYSIWYG editor - is an acronym for "what you see
is what you get". WYSIWYG editor is a textarea
input box in which content can be edited in a form
closely resembling its appearance when displayed
on a website. The WYSIWYG editor allows the user
to enter and add content as they would from any
text editor, online and directly into Wordpress.
At the top there is some typically styling for content, you
can also add hyperlinks and click to get more
advanced editing options. If you switch from visual
to text mode you have the option to enter content as
HTML formated. This gives you more presentation
options that you may have with just the visual editor
option.

RSS feeds - output of new posts from Wordpress in a
Syndication type format. Readers can access
the feed url with contain the latest output from the
site. Essentially it makes content more easy to
share content to other resources. There are
many readers used in a number of ways.
Typically I like to connect my feeds to twitter or
facebook so that followers can get latest
information instantly.
http://[YOUR DOMAIN]/feed/
http://[YOUR DOMAIN]/feed/rss/
http://[YOUR DOMAIN]/feed/rss2/
http://[YOUR DOMAIN]/feed/rdf/
http://[YOUR DOMAIN]/feed/atom/

Media options within
Wordpress
All images, videos and audio files are controlled by
Wordpress within the Media Library. It's
wonderful to have access to all these items in one
place, making them easy to access and use
within posts.
If you have assets that you want to use within your
website, simply upload them to the media library.
You can search and update content as needed.
When you are creating a post you also have the
option to add media, this goes into the same
library and makes it so that the digital asset can
be reused again.

To add new media it’s as easy as selecting
add new and then dragging dropping or
selecting from your computer. You can
even do a bulk upload of media.

Once you have added an image you have additional
details that you can add in. These details can
now be easily brought into content every time the
image gets used.

The media library is a powerful resource within
Wordpress. It allows you to store you media in
one place providing easy access to it anytime.

Themes Widgets how your website
looks

There are as many types of themes as there are different types of websites.
Themes are generally geared towards different types of Wordpress Sites. You
may have a typical blogging theme but there are also many other uses for
Wordpress.
Business themes - are designed to corporate websites information sites where
the website is meant to create an online presence for the business.
Portfolio themes - used by professionals to showcase their work, and as a digital
resume for potential employers.
eCommerce - Differs from a business theme where in this type of format the
objective is to sell products and the site structure would be geared around
achieving that goal.
Complex multiple purpose themes - Deliver database content and create a
dynamic user experience
Entertainment - Games and video websites meant to entertain visitors with content
Everything and anything - There are any number of ideas for websites and the
goals that they are achieving. Websites can be designed around a particular
purpose,niche market, idea or almost really anything.
Picking a theme that suits your needs is an important part of the website process.

Picking a theme that suits your needs is an important
part of the website process.

Tips for selecting a Wordpress Theme
With so many themes to choose from it can be time
consuming selecting just the right theme. The
good news is even if you don’t like the theme you
choose you can really easily switch out to a new
one and then switch back again.

Picking your Wordpress theme
This is a big deal and can be one of the most time
consuming parts of setting up your website. You
can get your website set up quickly with
Wordpress but getting the site the way you want it
takes time and thought. Wordpress provides so
many options for themes that it can be
overwhelming.

Using the Wordpress Customizer
Built in feature to customize your Wordpress theme.
You can change styling including colors,
backgrounds, logos and more. Wordpress
themes in the directory are required to be able to
use the customizer for options, which makes it
easier for the user to have a unified experience
across multiple themes. There are a number of
ways to get to the customizer, you can click the
Customize link in the dashboard menu under
appearance.

Menus and Navigation
Menus can differ depending on the theme. Not all
menus are presented the same way. You do
have an option to update the menu from the menu
link in the dashboard under appearance.
You may have seen menus before in the theme
editor.

Creating a new menu
1. Enter a new name for the menu
2. Select your options for the menu
settings adding pages, posts,
categories and custom links. This is
where you can link out to a static
page or external page if needed.
3. Once you have added the URL as
needed, you can then save the menu
4. Theme will have different menu
locations and may have multiple
menu spots. Click Manage Locations
tab to assign and select which menu
will appear in each location.

Just like any websites, you only have minutes to capture your audience and interest
them in continuing and reading more about what your website has to offer. Use
imagery when available to achieve a more inviting feel to your website.
Posts and pages should be compliant to web standards for accessibility. Include ALT
and TITLE description on links and images. <a title="WordPress Codex"
href="http://codex.wordpress.org/">WordPress Codex</a>.
Featured images- use featured images as this is more pleasing for site visitors.
Images should descriptive of the content represented in the post. It’s better to
create them at the time of your content as going back and updating them later can
be frustrating.
Sub headings - Wordpress usually posts the page title as an H1. Proper format
means that any subsequent subheadings should be H2 and then the next level
would be H3. Very rarely you will ever get past H3 but it does go to H6 if needed.
Paragraphs - use paragraphs to space out large blocks of content, add images to
spice up your content and make it appealing to the reader.

Set up a Google webmaster account - this helps track errors and crawl stats. There is
a plugin for that.
Setup Google analytics - get the facts about traffic on your website, this gives you data
to help guide better decisions on website direction and where you want to be in
the future.
Create a keyword strategy. Utilize that keyword strategy within content, urls, titles,
tags, and categories.
Categories - try only assigned each post to one category if you find that it fits in
multiple categories and has overlap you may want to rethink your categories.
Add new content on a regular basis
Link posts to social - either by directly sending them to a feed or by creating social
share options so that readers can easily share your content. Make it easy and you
will get results.

Think SEO when you are adding content - what appeals to your visitors. Having a well
developed SEo friendly website help draw traffic from search engines. If you site
shows up well for particular keywords there is a huge opportunity to get lots of new
traffic from search that doesn’t cost anything. Organic SEo takes time to build but
having a long term SEO strategy get results and helps your business grow.
Try some HTML - I promise it’s not that hard. Copy and pasting can sometimes lead
to unwanted characters and coding. When you create your own HTML you have
full control over the style and over what the elements look like.
Spellcheck and proofread your content. Nobody like poor spelling and grammar, and
this can also cost you in regards to SEO.

Good quality content - present your content in a meaningful way, review and consider
that once you post it it’s out there on the internet and everyone and anyone can
see it. One of the best ways to create content is to write about something you like.
If you enjoy it and are into what you are creating you will create good content. Try
to avoid using slang as readers may be from anywhere in the world and may not
be able to understand it as easily.
Post on a regular basis. It's usually best to create a content schedule that fits within
your everyday life. Having a website is a commitment and having frequent regular
content is the only way to grow online.
Get to know your audience - with analytics and get involved within the community.
If you have comments enabled, make use of this feature. Respond to comments and
be engaging.

When you are creating posts save them as you don’t want to lose long pieces of
content.
View site - preview posts before they go live
Clear objective and goals for the website. Make it clear and work towards it your calls
to action should be based on achieving your objectives. Make content that is user
friendly, engaging and easy to consume. Post regularly and employ a content
strategy.

Plugins are super powerful and provide your Wordpress websites with some really
nice upgrades.
They can be uploaded and installed directly within the Wordpress dashboard. Plugins
can be easily added to your website without having to do any coding. You can
activate plugins as needed within your website dashboard. Once you add a plugin
you will have different custom functions that are available from within your
function. There are over 40000 plugin available.

You can acheive a lot with plugins, and usually whatever you need on your website
can be added via a plugin. The hard part is choosing the best suited plugin for
your needs. Just like with themes plugins have a lot to offer and at times can be
overkill for what you need. Usually when selecting plugins I refer to the number of
users of the plugin and how popular it is. Chances are that if the plugin is being
used by a lot of people, it serves the purpose well and if it’s not working you will
see that in the feedback.
Typically web site owners look to plugins to help with social media integration. Social
media is so important to websites, helping visitors easily share your content out to
the world. Also it can be used to build your own social communities for stronger
marketing and brand building.
SEO is another prime reason for seeking plugins. They make adding SEO options
easy, such as page optimization and keywords.
Also contact forms and security are other reasons for seeking plugins.
When you care selecting a plugin you can read more about it on the listing page for it.
This is where you can see the ratings, author information and more details about
the plugin.
.

Widgets let you add different pieces of content into you theme in the sidebars and
footer areas. Each section in the sidebar is known as a widget, and you can move
widget around and also add and remove them as needed. Theme have parts of
the layout that can be customized and allow you to add in widgets as needed. To
add a widget you can drag and drop them within the theme. Once you have
added a widget you can then update the various options that are available within
it. Some themes may include custom widgets
Top widgets you should have
● Get recent comments
● Adsense
● Social connections - Youtube, Facebook, and/or Twitter

Select from the available widgets. You can then
drag it over to the content areas within your
theme. Once it’s within your sidebar or
other container it can be clicked and the
options for the plugin setup.

You can also add and arrange widgets within
the theme customizer

Security is a big deal when you have a website. You don’t want to get hacked. Take
precautions early to prevent frustration later on. There will always be hackers and
spammers that will try to abuse your website.
Wordpress is quick to respond to security issues, and you will find that new releases
are quickly released to help fix and bugs or vulnerabilities that come up. This is
why it’s important to keep your website updated. If there are new versions of
Wordpress update to those, you will see notifications in your Wordpress
dashboard when they are available. You can set the updates to be automatic on
some hosts.

Update your wordpress on regular
basis. Most updated of the
plugins and themes can be
done within the dashboard by
selecting the item you want to
update. Wordpress itself
updates on a regular basis you
will see a notification if an
update is available. Before
updating you should backup
your wordpress, since updates
can sometime break custom
coding in themes. If you don’t
have any custom coding and
plugins then usually updates is
really straight forward. You can
also manually upgrade your
Wordpress install.

Passwords - Use a strong password which will
be difficult to guess. You can also reset
your password, which is something that is
good to do on a regular basis. When you
click generate password you will see an
automatically generated one or you can
enter one of your choice in the field.

By default there are a number of common
sources that you may want to use to import
content from. There are also plugins that
can add additional options for importing. This
is a great way to get content in quickly, be
mindful of the content you bring in and try not
to have duplicate content online.

Top resources
HD quality video
Everything explained about how to get a website and use Wordpress
WordPress for Entrepreneurs Management of your own website
Learn how to setup your own WordPress CMS website. Manage your website no coding required. Get your own website
Free Ebook within the course
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https://www.udemy.com/wordpress-for-business-management-of-your-own-website/?couponCode=SLIDESHARE

WordPress for Entrepreneurs Management of your own website

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