Countdown
   To
  Relay
Countdown
   To
  Relay



Short Term Results.   Long Term Transformation.
Overview
Overview

• Background
Overview

• Background
• Challenges
Overview

• Background
• Challenges
• Inspiration and Brainstorming
Overview

• Background
• Challenges
• Inspiration and Brainstorming
• Implementation and Management
Overview

• Background
• Challenges
• Inspiration and Brainstorming
• Implementation and Management
• Results
Overview

• Background
• Challenges
• Inspiration and Brainstorming
• Implementation and Management
• Results
• IMPACT
Overview

• Background
• Challenges
• Inspiration and Brainstorming
• Implementation and Management
• Results
• IMPACT
• Lessons Learned
Overview

• Background
• Challenges
• Inspiration and Brainstorming
• Implementation and Management
• Results
• IMPACT
• Lessons Learned
• Questions?
Countdown
Countdown
Countdown




• First Launched June 2009
Countdown




• First Launched June 2009
•Lewisburg Relay For Life
Countdown




• First Launched June 2009
•Lewisburg Relay For Life
•Community Income Development Specialist
Countdown   Sponsorship
Countdown   Sponsorship




            Entertainment
Countdown    Sponsorship




 Logistics   Entertainment
Countdown        Sponsorship




Public Relations




   Logistics       Entertainment
Countdown           Sponsorship




Public Relations   Survivor Engagement




   Logistics          Entertainment
Countdown        Fundraising      Sponsorship




Public Relations                 Survivor Engagement




   Logistics                        Entertainment
Countdown        Fundraising      Sponsorship




Public Relations                 Survivor Engagement




   Logistics        Luminaria       Entertainment
Countdown        Fundraising      Sponsorship




Public Relations                 Survivor Engagement




   Logistics        Luminaria       Entertainment
Relay For Life
    Challenges
Relay For Life
   Opportunities
Relay For Life
              Opportunities

Tired Volunteers
Relay For Life
                   Opportunities

Tired Volunteers
Relay For Life
                   Opportunities

Tired Volunteers       Limited Business Involvement
2008 Sponsorship As A
Percentage of Total Income
Relay For Life
                   Opportunities

Tired Volunteers       Limited Business Involvement
Relay For Life
                     Opportunities

  Tired Volunteers       Limited Business Involvement




Community Saturation
Community Engagement
          Statistics

Relay Participants Per Capita (100 persons)
Community Engagement
                Statistics

      Relay Participants Per Capita (100 persons)
                                                        20



U.S                                                 15
CSUS

                                                    10



                                                    5



                                                    0
Community Engagement
                Statistics

      Relay Participants Per Capita (100 persons)
                                                        20



U.S                                                 15
CSUS

                                                    10



                                                    5



                                                    0
Community Engagement
                Statistics

      Relay Participants Per Capita (100 persons)
                                                        20



U.S                                                 15
CSUS

                                                    10



                                                    5



                                                    0
Relay For Life
                     Opportunities

  Tired Volunteers       Limited Business Involvement




Community Saturation
                20
                15
                10
                5
                0
Relay For Life
                     Opportunities

  Tired Volunteers       Limited Business Involvement




Community Saturation        Little Media Exposure
                20
                15
                10
                5
                0
Relay For Life
                     Challenges

  Tired Volunteers     Limited Business Involvement




Community Saturation      Little Media Exposure
                20
                15
                10
                5
                0
Relay For Life
                     Challenges

  Tired Volunteers      Limited Business Involvement




Community Saturation       Little Media Exposure
                20
                15
                10
                5
                0
Tired Volunteers
+ Limited Business Involvement
+ Community Saturation
+ Little Media Exposure
Tired Volunteers
+ Limited Business Involvement
+ Community Saturation
+ Little Media Exposure
+ Future Restructuring
Tired Volunteers
+ Limited Business Involvement
+ Community Saturation
+ Little Media Exposure
+ Future Restructuring

= Project
Tired Volunteers
+ Limited Business Involvement
+ Community Saturation
+ Little Media Exposure
+ Future Restructuring

= Project
Countdown

 Inspiration
Countdown

 Inspiration
Countdown

 Inspiration
Brainstorming
Brainstorming
Brainstorming




Sponsor Blitz
Brainstorming




                30 DaysTo
                  Relay

Sponsor Blitz   Month-Long
Brainstorming




                30 DaysTo
                  Relay

Sponsor Blitz   Month-Long   PTTP
Brainstorming




                30 DaysTo
                  Relay

Sponsor Blitz   Month-Long   PTTP   Restaurants
Brainstorming




                30 DaysTo
                  Relay

Sponsor Blitz   Month-Long   PTTP   Restaurants
30 DaysTo
                  Relay

Sponsor Blitz   Month-Long   PTTP   Restaurants
30 DaysTo
                  Relay

Sponsor Blitz   Month-Long   PTTP   Restaurants
30 DaysTo
                  Relay

Sponsor Blitz   Month-Long         PTTP         Restaurants




              Limited
  Tired                         Community       Little Media
           + Business       +                 +
Volunteers                       Saturation      Exposure
            Involvement
30 DaysTo
 Relay
30 DaysTo
         Relay




• Revenue Generation
30 DaysTo
          Relay




• Revenue Generation

• Countdown Attractive to Media
30 DaysTo
          Relay




• Revenue Generation

• Countdown Attractive to Media

• New Venues for Publicity
30 DaysTo
          Relay




• Revenue Generation

• Countdown Attractive to Media

• New Venues for Publicity

• Targeted Business Engagement
Develop Final
 Plans with
Stakeholders

                  Restaurant
                   Owners




          Media
Develop Final
     Plans with
    Stakeholders

• Partnership           Restaurant
                         Owners




                Media
Develop Final
     Plans with
    Stakeholders

• Partnership           Restaurant
• Publicity              Owners




                Media
Develop Final
     Plans with
    Stakeholders

• Partnership           Restaurant
• Publicity              Owners
• Financials



                Media
Develop Final
     Plans with
    Stakeholders

• Partnership           Restaurant
• Publicity              Owners
• Financials
• Recruitment


                Media
Countdown To
   Relay
Countdown To
   Relay
Countdown To
   Relay
• 7 Participating Eateries
Countdown To
   Relay
• 7 Participating Eateries
• Daily Newspaper and
  Radio Coverage
Countdown To
   Relay
• 7 Participating Eateries
• Daily Newspaper and
  Radio Coverage
• Social Media and Google
   Calendar Blasts
Countdown To
   Relay
• 7 Participating Eateries
• Daily Newspaper and
  Radio Coverage
• Social Media and Google
   Calendar Blasts
• 30% of Revenues Donated
Countdown To
   Relay
• 7 Participating Eateries
• Daily Newspaper and
  Radio Coverage
• Social Media and Google
   Calendar Blasts
• 30% of Revenues Donated

• Volunteers Recruited
Accounting                    Real Time Feedback


     Appropriate Recognition                 Sponsorship
                                                                                                                           Breakdown for Recognition


                   Contracts
                                                                                                                           Impact on Event


                   Collection

                                                                                                           Public Relations                  Press Releases



                                                                                                                                             Radio Spots
                                                                        Countdown To Relay

Opportunity Identification                 Recruitment                                                                                        Online Promotion



       Volunteer Staffing


                                                                                                          Survivor Chair                 Outreach


                                Signage                 DOE Logistics
                                                                                                                                         Special Programs


                   Tables and Materials
                                                                                                                                         Recognition
Results
 Total Dollars Raised




Total Volunteers Recruited
Results
$15,000.00
$11,250.00    Total Dollars Raised
 $7,500.00
 $3,750.00
        $0
                                           Day 4   Day 5   Day 6   Day 7
                   Day 1   Day 2   Day 3




             Total Volunteers Recruited
Results
$15,000.00
$11,250.00    Total Dollars Raised
 $7,500.00
 $3,750.00
        $0
                                              Day 4    Day 5    Day 6    Day 7
                   Day 1    Day 2    Day 3




     60
     45      Total Volunteers Recruited
     30
     15
      0
                                             Day 4    Day 5    Day 6    Day 7
                 Day 1     Day 2    Day 3
Relay For Life
                     Challenges

  Tired Volunteers      Limited Business Involvement




Community Saturation          Media Exposure
                20
                15
                10
                5
                0
Relay For Life
                     Challenges

Energized Volunteers    Limited Business Involvement




Community Saturation          Media Exposure
                20
                15
                10
                5
                0
Relay For Life
                     Challenges

Energized Volunteers     New Business Involvement




Community Saturation          Media Exposure
                20
                15
                10
                5
                0
Relay For Life
                   Challenges

Energized Volunteers   New Business Involvement




  New Volunteers            Media Exposure
Relay For Life
                   Challenges

Energized Volunteers   New Business Involvement




  New Volunteers          Media Relationships
IMPACT
Energized Volunteers   New Business Involvement




  New Volunteers          Media Relationships
Organizational Impact
    Long Term Transformation
Organizational Impact
         Long Term Transformation


 • 2010 Lewisburg - Mifflingburg Merger
Organizational Impact
         Long Term Transformation


 • 2010 Lewisburg - Mifflingburg Merger
 • Modeled by other Communities
Organizational Impact
         Long Term Transformation


 • 2010 Lewisburg - Mifflingburg Merger
 • Modeled by other Communities
 • Broke Traditional Sponsorship Model
Organizational Impact
         Long Term Transformation


 • 2010 Lewisburg - Mifflingburg Merger
 • Modeled by other Communities
 • Broke Traditional Sponsorship Model
 •Raised Expectations
LESSONS LEARNED
LESSONS LEARNED




• Better Cross-functional Collaboration
LESSONS LEARNED




• Better Cross-functional Collaboration

• Outreach Beyond Lewisburg
LESSONS LEARNED




• Better Cross-functional Collaboration

• Outreach Beyond Lewisburg

• Enhanced Survivor Programs
LESSONS LEARNED




• Better Cross-functional Collaboration

• Outreach Beyond Lewisburg

• Enhanced Survivor Programs

• More Volunteer Ownership
Questions?
Countdown
   To
  Relay



Short Term Results.   Long Term Transformation.

Working draft to use

Editor's Notes