The document discusses important skills for effective writing. It emphasizes that writing allows communication to a broad audience and choosing an appropriate format and tone based on the audience is key. The composition process should include outlining, following the AIDA structure of attracting and engaging the reader, and considering the audience's perspective. Effective structure incorporates headings, lists and other formatting to enhance readability. Proper grammar, spelling and proofreading are also important to ensure quality writing that is free from errors.
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