Yammer - from 0 to 1500 in three weeks
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1) The document discusses how Yammer was introduced and adopted by Grundfos, a global pump manufacturer, over a 3 week period to connect 1500 users. 2) Some key lessons learned from Grundfos' experience included starting with a clear purpose for using Yammer, communicating the purpose and how to use it clearly, and showing the value and examples of how people were using it successfully. 3) Community managers and champions played a vital role in encouraging participation according to the 90:9:1 principle where most people view rather than contribute content. The speaker emphasizes being available to help users and address any concerns about using Yammer.
Yammer - from 0 to 1500 in three weeks
- 1. Yammer – From 0 to 1500 users in 3 weeks Martin @Risgaard Rasmussen Intrateam Event, Copenhagen, March 2013
- 2. About me
- 3. Grundfos in brief • Founded in 1945 by Poul Due Jensen • Annual production of more than 16 million pump units • The world’s largest manufacturer of pumps and pump systems • Turnover of DKK 21 billion (EUR 2.84 bn) in 2011 • More than 19,000 employees worldwide The Grundfos Purpose Grundfos is a global leader in advanced pump solutions and a trendsetter in water technology. Ownership We contribute to global sustainability by pioneering technologies that improve quality of life for people and care for the planet.
- 4. Global Working Culture in Grundfos The Global Working Culture initiative is born out of Carstens Bjergs intent of creating a global organisation where everyone works and collaborates as effectively as if all were ‘sitting under the same roof’. -Global Working Culture charter, 2011
- 5. The first steps towards a social business…
- 6. We need something new! (Part 1 – Workshop in Copenhagen) ”How can we use social media to connect people before they meet physically in Copenhagen?” The Approach • 2 ”IT guys” called in to help… • 4 Community managers appointed • 40 Invitations sent out two weeks before the event. • Hosts posted new content regularly to encourage feedback • Secondary purpose: Yammer would allow users to involve ”people at home” in the workshop.
- 7. We need something new! (Part 2 – Innovation project) ”We need a more flexible, social collaboration tool for our new project – Could that be Yammer?” The Approach • 1 strong driver (Project manager) who went all in from day 1. • All project members in a relatively small team invited and all Internal emails banned! • Everything on Yammer – also files and documentation.
- 8. 10 months – 5 Important Lessons Learned
- 9. Lesson 1: It all starts with a purpose Purpose… Contribution Results! Encourages Receives Change Feedback Creates Enables Decisions/ Understanding The Commitment Loop
- 10. Our 5 generic purposes / application areas 1. The Global Grundfos Community 2. Geographically dispersed departments / teams 3. Project communication/collaboration 4. Communities of Practise 5. Ad hoc collaboration spaces An example from a community of practise • To create a common place to share ideas and experiences, enhance awareness and knowledge related to the Extranet. • Empower members to master and optimize the use of Extranet in their organization. • Create interest and establish synergies with other communities to maximize the benefits of the Extranet.
- 11. Lesson 2: Respect the 90:9:1 principle* *The number of people who create content on the Internet represents approximately 1% (or less) of the people actually viewing that content. For example, for every person who posts on a forum, generally about 99 other people are viewing that forum but not posting. (from Wikipedia) Image credit: Jake McKee
- 12. Lesson 3: Communicate, Communicate… An unplanned ‘Yammer explosion’ is like a virus: It causes disruption that makes people uncomfortable so the ‘company immune system’ tries to get rid of it. • Think about your user adoption strategy from day 1 both for early and late adopters. • Create guidelines for social media use Recommended read! • ”It’s OK… You’ll feel better tomorrow!” Total Engaged % 30,0 And most importantly: 25,0 20,0 • Explain the Why, How, and What as 15,0 early as possible. 10,0 5,0 0,0 30 32 34 36 38 40 42 44 46 48 50 52 2 4 6 8
- 13. Lesson 4: Show me the money! …or rather: Make the value visible! • Promote the good examples • Praise the creators personally • Create a tag for good content • Encourage and facilitate …and as a nice bonus you end up with some very useful arguments for discussions with people who label Yammer as a waste of time
- 14. Wasting time…?
- 15. Lesson 5: Be available and honest! Don’t just launch and leave! Yammer is a new way of working for many and people need to learn how! Support the learning process. Don’t argue and defend! People will call Yammer ‘crap’ and do it to your face. Ask for reasons rather than evidence. Keep calm… Do get out there – talk to people! People will be looking for heroes and help. From a personal branding perspective, here’s your chance! Do get the security guys on board! Involve them as early as possible, but be prepared to stand your ground!
- 16. So what’s next for Grundfos?
- 17. The 6 things social media does well Image credit: http://www.slideshare.net/jeremywaite/purpose-pyramid
- 18. Our lessons – summarized 1. It all starts with a purpose – The more specific the better. 2. The 90:9:1 principle is real – Community managers and champions are vital! 3. Communicate loud and clear what Yammer is and isn’t – ”objects in the mirror may be larger than they appear!” 4. Show the value when it becomes apparent – Impossible to show up front, but emerges early. 5. Find some comfy shoes and get out there. Be available! – YOU are the Yammer guy or girl (sometimes the ”Yammer geek” so make sure to wear your thick skin as well…)
- 19. Comments? Questions? Martin Risgaard Rasmussen [email protected] @Risgaard http://connaxions.wordpress.com Thank you! -Reid Hoffmann, Founder, LinkedIn