YouTube Video Marketing by Robert Stanley
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The document is a comprehensive guide to creating and marketing videos for YouTube, covering essential topics such as camera and lighting equipment, video content, editing software, and promotional strategies. It emphasizes the importance of compelling titles, accurate descriptions, and effective tagging for enhancing visibility on the platform. Additionally, it provides resources for monetization through the YouTube Partner Program and offers guidance on embedding videos across various platforms.
YouTube Video Marketing by Robert Stanley
- 1. YouTube Video Marketing Robert Stanley
- 2. Youtube Video Marketing Guide to Basic Creation & Marketing of Videos for YouTube
- 3. Lights, Camera…Marketing Video Camera & Equipment Lighting & Photo Booths Editing Software YouTube Marketing Q&A
- 4. Camera Types • Using cell phones to shoot video - Yes and No • GoPro – Outdoor, Action & Underwater (HD) • Flip UltraHD ($250 or Less) – Good Basic Starter Camera, Vlogs, Basic Product Video and All Around Good Camera. • Higher End Cameras/Video Cameras • Canon Vixia HF200 ($500) • Canon Vixia HF S10 ($999) • YouTube Maximum resolution to 3840x2160 (about 8-Megapixels) • Camera should shoot directly onto SD Card • Video Camera Source: reviews.cnet.com
- 5. Lighting & Photo Booths
- 6. Content of Video • Products • Service • Information • Promotion • SEO
- 7. Video Editing Programs (FREE) • Apple/Mac – iMovie • Windows – Movie Maker
- 8. What to Include in the Video or During Edit • Web page URL or Phone Number • Add Your Own Ad in the Video • Subscribe Link for YouTube • Part Numbers or Services Used • Facebook, Twitter & Google+ - Links/Mention • Coupon Code in Video Adding Music in a Video • Copyright Music • YouTube Royalty free music - After upload
- 9. YouTube YouTube and Promoting • Create a YouTube Page & Link it with Your Business Google+ Page, FaceBook & Twitter • Customize your YouTube Page (http://support.google.com/youtube/) • When available apply for the YouTube Partner Program • Don't use YouTube image stabilization • Don't use YouTube to edit videos
- 10. Video Search & Marketing Tips
- 11. Video Title • Make it compelling – this is your video’s headline but title and thumbnails are often the primary elements driving viewers decisions of what they'll watch. • Always represent your content accurately. • Keywords first, url and branding at the end. • Create a title that reinforces the thumbnail. • For serial content, add the episode number to the end of the title. • If video becomes stale update the video titles so they continue to grab views.
- 12. Video Tags • Tags are descriptive keywords that will help people find your videos. • Create a set of standard tags for your channel that can be applied to any video you publish. (E.g. filmmaking, animation, comedy, “Funny Videos,” “Pet Videos,” etc.) • Include a mix of both general and specific tags. • Make sure Tags thoroughly and accurately describe the video. • Include keywords from your title in your video’s tags.
- 13. Video Description • Only the first few sentences of your description will appear in search results or above the fold on a watch page – so make them count! Accurately describe your video and link to your channel page. • Drive viewers to subscribe (and include a subscribe link). Include links to your site and social sites. Include a recurring keyword tagline. The keyword tagline is a group of sentences that describe your channel.
- 14. Video Extras • Make your own thumbnail for the video. • If driving traffic to your site then start the description box with your page url http://www.yourwebpage.com • Create a Channel Trailer for the Fan Finder Program • InVideo Programming: – Channel Watermark – Featured Video or Playlist
- 15. How to Embed Videos
- 16. Where to embed videos? Everywhere - Newsletters, Facebook, Google+, web pages etc. Webpage Ebay
- 17. Promote Videos • Email • Blogs • Webpages • Newsletters • Post Link to Video on: – Facebook – Twitter – Google+, Google+ & Google+
- 18. Making Money With Your Video • YouTube Partner Program • Ad Sense Account • Advertising Shared Revenue
- 19. Q&A & Resources Help with Video SEO Marketing Mat with e-Business Express ([email protected]) YouTube Help http://support.google.com/youtube/ Article: How to Make Yourself Famous on YouTube http://www.wikihow.com/Make-Yourself-Famous-on-YouTube