SMS for voice people
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Ziron is a next generation global wholesale voice and messaging carrier founded in 2011. It provides voice and SMS services including SMS-enabled phone numbers and outbound SMS. The document discusses SMS technology, Ziron's SMS services and integrations, and future plans to improve FreeSWITCH's SMS capabilities through modules like mod_smpp. It encourages feedback to help develop SMS features in FreeSWITCH.
SMS for voice people
- 1. SMS for voice people Alex Kinch CEO and Founder, Ziron [email protected] / @alexkinch
- 2. About Ziron ● Next generation global wholesale voice and messaging carrier ● Founded in 2011, team based in the UK, US and Australia ● Core footprint: ● Europe: UK, Ireland ● North America: US, Canada ● Asia Pacific: Australia, New Zealand ● Services: ● Voice and SMS enabled DIDs ● Outbound SMS ● Number Lookup 2
- 3. About Alex ● Over 17 years of tech and business experience ! ● Co-founded LoNAP, UK’s 2nd largest IXP (15th in world) ! ● First application to person SMS platform in 1998 ! ● Built world’s first IP trading platform (Band-X) in 2000 ! ● Roles at HSBC, Citibank, BSkyB, Truphone, Infobip, Jersey Telecom, ! ● Likes: Tea. Dislikes: Coffee (but partial to tiramisu) 3
- 4. A BRIEF HISTORY OF SMS 4
- 5. FRIEDHELM HILLEBRAND When: 1984 Where: Germany What: 160 characters 5
- 6. NOKIA 1011 When: 10 November, 1992 Where: Germany What: The first SMS-capable handset 6
- 7. NEIL PAPWORTH When: December 3, 1992 Where: United Kingdom What: The first SMS message 7
- 8. VODAFONE When: 1998 Where: United Kingdom What: The first A2P SMS 8
- 9. TEGIC When: 1995 Where: Seattle, WA What: The first predictive text software 9
- 10. MOBILE OPERATORS When: 1999 Where: Everywhere What: Cross network SMS 10
- 11. THE CONSUMER When: 2002 Where: Everywhere What: More than 250 billion SMSs sent around the world 11
- 12. TWITTER When: July 2006 Where: San Francisco, CA What: SMS-based social network launches 12
- 13. AMERICAN CONSUMERS When: 2007 Where: US What: SMS usage surpasses calls 13
- 14. BARACK OBAMA When: 2008 Where: US What: Obama announces Biden as running mate via SMS 14
- 15. THE CONSUMER When: 2010 Where: Worldwide What: 200K SMS per minute 15
- 16. SMS - THE NUMBERS 16
- 17. SMS - the numbers ! ! ! $254,664! 17
- 18. SMS - the numbers ! Every minute of 2013, SMS generated ! $254,664! of revenue for mobile network operators worldwide ! Source: Portio Research ! 18
- 19. SMS - the numbers ! ! ! 8.3TN! 19
- 20. SMS - the numbers ! SMS traffic worldwide will peak at ! 8.3TN! messages per year by 2015 ! Source: Portio Research ! 20
- 21. SMS - the numbers ! SMS traffic worldwide will peak at ! 8,300,000,000,000 ! messages per year by 2015 ! Source: Portio Research ! 21
- 22. SMS - the numbers ! ! ! 6.5BN! 22
- 23. SMS - the numbers ! In North America ! 6.5BN! messages are sent every day ! Source: Portio Research ! 23
- 24. SMS IS NOT DEAD! 24
- 25. WHAT IS SMS USED FOR? 25
- 27. SMS for banks 27
- 28. SMS for credit card issuers 28
- 29. Location Services for anti-fraud 29 Partner' Interna)onal' SCCP' !!!!!Ziron! HLR! HLR! HLR! HLR! Transac)on' Request' HLR! Is'Alex'in' the'USA?' Transac)on' Authen)cated' SRI!
- 30. SMS for healthcare reminders 30
- 31. SMS for realtime customer care 31
- 33. SMS - THE TECHNOLOGY 33
- 34. SMS technology 101 ● SMS defined in GSM recommendation 0.340 (now 3GPP TS 23.040) ● ‘Store and forward’ service ● Uses SS7 MAP layer, 140 octets ● Three character sets: ● GSM 7bit (160 characters) ● 8bit alphabet (140 characters) ● 16bit UCS-2 / unicode (70 characters) ● Concatenation of long messages ● Reduces length to 153, 134 or 67 characters ● Theoretical limit of 255 segments, practical limit 6-8 34
- 35. SMS and SS7-MAP ● SMS uses SS7-MAP layer ● Commands: ● Send Routing Info for Short Message (SRI-SM) ● Forward Short Message (FSM) 35
- 36. Mobile Terminated SMS flow
- 37. Ziron and SMS ● Next generation global wholesale voice and messaging carrier ● Founded in 2011, team based in the UK, US and Australia ● Core footprint: ● Europe: UK, Ireland ● North America: US, Canada ● Asia Pacific: Australia, New Zealand ● Services: ● Voice and SMS enabled DIDs ● Outbound SMS ● Number Lookup 37
- 38. SMS enabled voice DIDs ● US ● Over 7000 rate centers. ● Full portability support ● Canada ● Over 230 areas ● Full portability support ● United Kingdom ● SMS and voice enabled mobile numbering (07XXX) ● SMS-enabled local voice DIDs in some areas 38
- 39. Separate SMS and voice DIDs ● Australia ● Ireland ! Combined SMS and voice DIDs coming soon for both countries 39
- 40. Interfacing to Ziron ● Inbound SMS: ● HTTP/S webhook ● Email ● SIP MESSAGE (beta underway) ● SMPP, XMPP (Q4 2014) ● Outbound SMS: ● REST API ● SIP MESSAGE (Q4 2014) ● SMPP, XMPP (Q4 2014) ! We need beta testers! Email: [email protected] 40
- 41. FreeSWITCH SMS Support ● mod_sms: message routing within FreeSWITCH ● Binds to global event system ● Listens to MESSAGE events ● chatplan is to messages what dialplan is to phone calls 41
- 42. Future FreeSWITCH SMS plans ● mod_smpp: SMPP interface for FreeSWITCH ! ● Improvements to mod_sms ! 42
- 43. We need your help! Feature suggestions, coding, testing, documentation: ! Send email to the FreeSWITCH users mailing list ([email protected]) with subject of “SMS” 43
- 44. Thank you! ! Alex Kinch CEO and Founder, Ziron [email protected] / @alexkinch ! Sign up for a FREE account and get $5 / €5 / £5 of FREE credit https://dashboard.ziron.com/signup