Zombies in Your Inbox: Email Marketing is Not Dead
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Mojo Marketing emphasizes the effectiveness of email marketing for business communication, asserting that 86% of professionals prefer email, and B2B marketers find it most effective for revenue generation. The document discusses strategies for list building, list cleaning, and targeted email campaigns, highlighting automation's benefits in nurturing leads and increasing sales. It also provides guidelines on content creation and campaign management to maximize engagement and conversion rates.
Zombies in Your Inbox: Email Marketing is Not Dead
- 1. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg Email Marketing is Not Dead Zombies in Your Inbox:
- 2. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg Angela Leavitt, Mojo Marketing Founder & CEO • 20 years of sales & marketing • 150+ telecom, IT and cloud services companies • Speaker at Channel Partners, ITExpo, Women in the Channel, CompTel, MSPWorld
- 3. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg Who is Mojo? V V Telecom, IT, and Cloud Only Have helped dozens of carriers, agents, VARs, and MSPs improve their revenues and branding. We have LOTS of data on what works
- 4. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg Housekeeping Q&A at the end Tweet? Tag @MojoMktg, @itexpo, #itexpo, #itexpo2018 Want the slides? Great! Email me at [email protected]
- 5. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg 86% of professionals prefer to use email when communicating for business purposes. (HubSpot, 2017)
- 6. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry- specific thought leaders. (Imaginepub.com)
- 7. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg 59% of B2B marketers say email is their most effective channel in terms of revenue generation. (myemma.com)
- 8. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg Agenda List building & cleaning Email platforms Campaigns Content
- 9. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg List building & cleaning
- 10. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg • Sign-up sheet at events • Host an event or webinar • Ask during the sales or service calls • Sign-up forms on your website • End blogs with a call to action • Include an opt-in link in your email signature • Utilize gated content • Export LinkedIn / email contacts Building your list
- 11. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg Dux Soup App • Scrapes info from LinkedIn profiles • Shows you visited the profile • Great way to build LI network • $15/mo. Basic • $50 for 600 emails Building your list
- 12. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg • Research CAN-SPAM Act • Use a different domain to reduce risk • Warm up the list before emailing • Request to connect on LinkedIn • Run social / digital ads • Ensure your emails are NOT salesy • Sources: InfoUSA, Hoovers, etc. Purchasing a list
- 13. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg • Constantly update • Delete “no names” • Delete no-person emails like [email protected] • Delete contacts from companies that are no longer in business • Suppress inactive contacts Cleaning your list
- 14. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg Get surgical! The more info, the better. • Company size • Persona • Customer / past customer / prospect • Interested in • Purchased Segmented and targeted emails generate 58% of all revenue. (The Direct Marketing Association, 2015) Segmenting your list
- 15. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg Email Platforms
- 16. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg MANUAL • Low / no cost platforms: We 💜 MailChimp Email Platforms AUTOMATED • Higher cost: $200+ / mo.: We 💜 Hatchbuck • More intricate to set up • Payoff is huge. “Smart” emailing
- 17. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg WHY AUTOMATION SOFTWARE? • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads* • Nurtured leads make 47% larger purchases than non- nurtured leads* • 50% more sales leads at 33% lower cost per lead** *Annuitas Group **Forrester Research Email Platforms
- 18. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg Campaigns
- 19. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg Auto-Responders • Attach to forms on your website • Set up to trigger off certain actions • Thanks! Here’s more info… • And even more info… Email Campaigns
- 20. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg News & Announcements • News / update emails • Invitations to events / webinars • Updates to products / services • New resources available • Frequency: 2x / month is ideal • Always test Email Campaigns
- 21. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg Drip / Nurture Campaigns • 80% of leads generated are not ready for a sales conversation • Use nurture campaigns to guide prospects through the sales funnel Email Campaigns
- 22. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg Content
- 23. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg LESS IS MOREGIVE VALUE GUIDING PRINCIPLES • Understand your recipient’s pain points • Stop selling, start educating • Less text, more images • More “white space”
- 24. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg Character Length • Most are 40-50 character • Platforms typically allow up to 150 • iPhone shows 35 Subject Lines Pre-header text • Apple Mail: 140 characters • Outlook for Mac: 55 characters • Gmail, Outlook and Yahoo: vary depending on the subject line length.
- 25. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg TYPES OF CONTENT THAT WORK WELL: Content VIDEOS WORKSHEETS WHITE PAPERS INFOGRAPHICS CASE STUDIES
- 26. © 2017 Mojo Marketing LLC. All Rights Reserved. | 619.573.6377 | gimmemojo.com | @mojomktg Questions? Want these slides? Send feedback to [email protected]