Protecting your digital reputation

Protecting your digital reputation

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  Protecting your reputationin the digital ageAren GrimshawTonick Media
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  IntroductionWhy worry aboutyour reputation?The Good, the bad and the ugly...Protecting your reputationGoing furtherPractical Tips
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  Why worry aboutyour reputation?It may be your first impressionIt can undermine your CV / interviewIt may get you in trouble with the lawIt may lose you your jobIt may cost you a lot moreIt could be permanent!
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  What are wetalking about?Your Facebook ProfileYour Twitter AccountYour LinkedIn ProfileYour Personal BlogsAny Comments you’ve leftAnything available in the public domain
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  Why should Iworry?45% of Employers Use Social Networking Sites to Research Job CandidatesAnother 11% plan to start doing so35% of employers reported they have found content that caused them not to hire the candidateSource: Career Builder - http://ow.ly/2262s
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  The Bad...Inappropriate photographs/ info - 53%Content about drinking or drugs usage - 44%Bad-mouthing previous employer, co-workers or clients – 35%Poor communication skills – 29%Discriminatory comments – 26%Lies about qualifications – 24%Confidential info from previous employer – 20%Source: Career Builder - http://ow.ly/2262s
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  Status Updates
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  Status Updates
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  Photos – caughtat the wrong time...Family emergency?
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  Group Memberships
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  Comments
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  Evidence of IllegalActivity
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  Watch Other People!!
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  Sometime people forgetit is a public domain and many people (quite often the wrong ones) can see what you write. I remember sounding off last year about the loss I was making on fuel in the company cars. I said nothing untrue but it was a bit blunt and it fell into the wrong hands and I got an official warning for it. I never even thought about it being a public domain. I was just angry and voicing off. Been very careful ever since!Real life case study, local advertising sales representative
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  Getting it right18%of employers reported they have found content on social networking sites that caused them to hire the candidate."Social networking is a great way to make connections with potential job opportunities and promote your personal brand across the Internet” Rosemary Haefner, Vice President of Human Resources at CareerBuilderSource: Career Builder - http://ow.ly/2262s
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  What are theylooking for?A good feel for the candidate’s personality and fit – 50%Supported candidate’s professional qualifications – 39%Creativity – 38%Solid communication skills – 35%Candidate was well-rounded – 33%Other people posted good references about the candidate – 19%Awards and accolades – 15%Source: Career Builder - http://ow.ly/2262s
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  The last twopeople we hired had made a positive impression with their social media profiles. From our point of view it was less about selection on the basis of the profile as it was confirming what we got from the CV and covering letter... and getting a broader picture about the person - their sense of humour etc. and seeing how we would fit. In one case a blog also alerted us to other problems that had been glossed over elsewhere.Real life case study, local marketing strategist at a PR consultancy
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  Getting it rightGoogleyourself regularly – use alertsCheck your privacy settings Choose your friends carefullyThink about what you shareMonitor tags & commentsThink long-term – where might you be in 3, 5 or 10 years time?
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  Going further...The VCPRuleTreat your online presence as an online CVDemonstrate your expertiseStart networkingDo your own research
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  Practical TipsGet yourCV Online – LinkedInStart a Blog – Wordpress / PosterousEdit your Friends List – FacebookTweet wisely – TwitterComment on relevant content – WebMake connections now - Everywhere
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  More info...Google me...Searchfor...“aren grimshaw”Send me a message, connect, keep in touch...