Miloš Lalić — The Continuous Search for Product/Market Fit (Turing Fest 2018)
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The document discusses the continuous search for product-market fit in startups, emphasizing the importance of marketing and innovation as core business functions. It presents strategies for achieving growth, such as developing new products, becoming a platform, and building unique selling propositions. The text highlights the challenges businesses face, including bloating from excessive investment in less essential areas.
Miloš Lalić — The Continuous Search for Product/Market Fit (Turing Fest 2018)
- 1. Continuous Search for Product Market Fit Milos Lalic Head of Product @ Typeform
- 4. ?Startup journey Searching for the hockey stick
- 7. Every business has only two basic functions: marketing and innovation Peter Drucker growth
- 8. Innovation Find product-market fit Growth Scale to more customers
- 9. The value map Focus on the inner circles
- 10. “Great engagement with form respondent” “Simple point and click form creation and analysis” “Marketers can grow their business by being personal with every customer” The value map Focus on the inner circles
- 12. Symptom of bloating Too much investment in outer layers
- 13. Symptom of bloating Too much investment in outer layers
- 14. Strategy 1 New Product based on same USP
- 15. Strategy 1 New Product based on same USP
- 16. Strategy 2 Become a Platform
- 17. Strategy 2 Become a Platform
- 18. Strategy 3 Build new USPs
- 19. Strategy 3 Build new USPs
- 20. Strategy 4 Buy & Outsource
- 21. How did we (not) get here?
- 22. How did we get here? Because we can
- 23. How did we get here? Because we can 2
- 24. How did we get here? It sounds expensive
- 25. How did we get here? We prefer comfort of the known
- 26. Let’s not build apps that do everything. Milos Lalic @MilosLalic “There’s an app for anything.”