Eval 4

4. Who would be the audience
for you media product?

Audience.
To find the correct audience for my magazine, I created a questionnaire on Survey
Monkey, to interview the public to find out who would be the most interested. I also
looked into the readerships of there magazines within the music industry to find out the
averages ages, class, types of music, and other things that may be important to my
magazine.
I then created a reader profile, to describe the type of person that my magazine will be
aimed at:

Gender
As my magazine is aimed at the female audience I
have used a female model on the front of my
magazine. But due to this this also may attract
some male reader, the girl on the front not only
shows that it is a magazine for females, but also
could reflect the interests of boys when using Laura
Mulvey’s theory of the male gaze.
This is also reinforced with the other images of the
girls throughout the magazine.
We can also tell from the front cover image that the
female audience will be interested in the make up,
hair, clothing/fashion as appearance is extremely
important to my target audience. This tells us also
that the magazine promotes an extremely
stereotypical view of women and there interests.

Age
The colors that I have used in my magazine are not childish but are not mature either
they link to the magazine being aimed at a young adult age range. The colors
represent a more sophisticated and mature reader.
The features and articles that are in the magazine suggest that it is a magazine aimed
at a young adult audience. The pull out posters, the mentioning of festivals,
competitions, charts etc. all of these things are aspects that an older audience would
not want to read.
The font and text type that has been used throughout the magazine is rounded and
slightly child like, this again aims at the younger more immature audience.
The text and image ratio is also linked to my target audience as younger audience
don’t want to be bombarded with mountains of text as they will just loose interest
before reading it. This is also reinforced by the amount of room that the images are
taking up, this is to allow less room for text and articles. Lastly the audience becomes
apparent through the type of text and language used.

Class, Lifestyle and Interests
My magazine is priced at £2.99 and
new issues are released every
month. This price is cheaper than a
lot of music magazines I feel this
had to be done due to the younger
target audience, as they do not have
a lot of spare money to spend on
magazines. Although some specific
genres are associated with specific
class, I feel as though the price of
my magazine can associate with
both high and lower class readers.
Some of the hobbies and interests
are sports, and has a active life
style, interested in fashion and
stereo typical female stereotypes
including TV, films, TV shows etc.

Eval 4

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Eval 4