• Lead marketer responsible for LinkedIn's self-serve advertising products, LinkedIn Sponsored Updates and LinkedIn Text Ads, which make up $100M+ in annual revenue. My scope has spanned both product marketing and online marketing channels.
Over the last two and a half years, my focus, responsibilities, and accomplishments include the following:
• Launching Sponsored Updates, which has become 28% of Marketing Solutions revenue
• Customer acquisition (in 22 languages and in over 200 countries)
• Customer retention and activation of existing advertisers
• Customer-centric product roadmap development and new feature validation
• Content generation for scalable communication an...
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ppclinkedin adslinkedincpcdisplaysocial advertisingmarketing and advertisingb2binbound marketinginboundcontent strategycontent marketingmarketingsocialsemmobilesponsored updates
• Lead marketer responsible for LinkedIn's self-serve advertising products, LinkedIn Sponsored Updates and LinkedIn Text Ads, which make up $100M+ in annual revenue. My scope has spanned both product marketing and online marketing channels.
Over the last two and a half years, my focus, responsibilities, and accomplishments include the following:
• Launching Sponsored Updates, which has become 28% of Marketing Solutions revenue
• Customer acquisition (in 22 languages and in over 200 countries)
• Customer retention and activation of existing advertisers
• Customer-centric product roadmap development and new feature validation
• Content generation for scalable communication an...
Tags
ppclinkedin adslinkedincpcdisplaysocial advertisingmarketing and advertisingb2binbound marketinginboundcontent strategycontent marketingmarketingsocialsemmobilesponsored updates
