LeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)

brand equity marketing customer life time value crm strategic brand management sri lanka institute of marketing brand management event sponsorship qualitative research zmet comparison tasks bubble test projective techniques free association opt in marketing permission marketing push and pull strategies after marketing retail segmentation cooperative advertising coop advertising customization own brands values brand personality experimental methods historic method purpose of brand valuations cost approach market approach income approach interbrand's brand valuation model brand value calculation brand assessment model global marketing initiatives standardize vs customize regional market segments designing and implementing branding strategies brand architecture leroy j. ebert diploma in brand management b brand positioning points of difference brand mantra points of parity target market segmentation slogans jingles brand elements packaging url's packaging designing package innovations package changes characters logo’s and symbols brand associations naming procedures brand awareness landor’s brand name taxonomy price channel strategy indirect channel product place promotion direct channel private labels maintaining brand consistency financial implication matrix brand life cycle chernatony – mac william brand planning matrix understanding the long term effects of marketing o public relations and publicity personal selling point of purchase product placements venue branding mobile branding place branding print media radio tv advertising marcom tools system block chain rpa automation retail logistics forum technology transportation disruption logistics 3pl retiring brands repositioning the brand revitalizing brandsexpanding brand awareness fortifying vs leveraging protecting sources of brand equity brand consistency and change secondary sources of brand knowledge corporate brand equity umbrella branding csm individual product branding flanking brands cause related marketing individual branding fighter brands flankers or fighters green marketing brand naming brand portfolio brand mix brand line product line breath of branding strategy the brand – product matrix channels of distribution country of origin brand equity co-branding brand licencing ingredient branding 3rd party sources celebrity endorsements secondary brand associations vertical brand extension parent brands family brands brand stretching brand extension disadvantage of brand extension advantages of brand extension sub brand family brand one to one marketing