Traffic Analytics
Check any website’s traffic sources
Not just search. See every channel, referrer, and page for any domain, and where your competitors get their audience.
Traffic Analytics is part of Ahrefs’ marketing platform. Now in beta.
Traffic intelligence that covers every channel
Go beyond search
Most tools stop at organic search. Traffic Analytics shows the full picture, including: AI traffic, ads, social, and more, so no channel stays a blind spot.
Inside the platform you already use
No separate login. All-channel traffic data lives alongside your Ahrefs search and AI visibility workflows.
Built for competitor analysis
Enter any domain and see how it earns its traffic. Compare channel mixes to find the strategies competitors rely on.
See everything driving traffic to any website
Six reports that break a domain’s traffic down to the channel, the referrer, and the page. Pick a report to see what it returns.
Channels
Understand which channels a site depends on, across 10+ channels including AI traffic. Find out whether growth came from paid, referrals, or genuine search demand.
Sources
Go beyond channel labels to the individual referrers sending visits: Google, Bing, Brave, ChatGPT, Reddit, affiliate networks, and more.
Landing pages
Find the top landing pages bringing a site the most visits. See which pages carry a competitor’s traffic, then study them in Site Explorer to learn how they rank.
Previous pages
Discover the pages visitors were on before landing on a site. Find the publishers, forums, and comparison pages quietly sending traffic.
Page types
Learn which types of pages bring the most traffic, so you know whether a competitor wins with articles, tools, listicles, or something else.
Audience overlap
Find sites that share the same visitors, ranked by audience overlap and affinity. Discover who you’re really competing with for the same people, not just the same keywords.
How is Ahrefs Traffic Analytics different
It sits in the tool you already use, next to your search and AI visibility data.
 | Similarweb | Semrush Traffic & Market | |
| Total traffic estimate for any domain | |||
| Channel-by-channel breakdown | 10+ channels | ||
| AI traffic as its own channel | Limited | Limited | |
| Individual referrers, not just channels | |||
| Page types behind the traffic | |||
| Same tool as backlinks and rankings | |||
| Same tool as AI search visibility | |||
| Your own site’s measured traffic included | Separate product | Separate product | |
| Audience overlap | |||
| Market share by category | Coming soon | ||
| Entry price per month | Free for verified websites, $99 for unverified websites | Custom quote | Add-on pricing |
| Buy without a sales call | |||
Pricing
Traffic reports are free for verified websites. See reports for any other domain with the Traffic Analytics add-on. Available as an add-on for any Ahrefs plan, including Free.
Traffic Analytics
Check any competitor’s traffic sources, not just organic search.
- Total estimated traffic for any domain
- Full 10+ channel breakdown, including AI traffic
- Sources, Landing pages, Previous pages, Page types
- Countries and audience-overlap views
- Full history since March 2025
The prices shown are exclusive of tax. Consumption tax will be added separately.
More reasons to use Ahrefs as your go-to marketing platform
Study ANY website’s:
Organic search performance—Uncover their top-performing pages and keywords
Backlink profile—See who links to them and discover valuable links
Website structure—Understand how they structure content to increase rankings
Track your brand’s AI visibility
Compare your visibility against competitors in AI chatbots and the web
Find and fill in AI content gaps
Identify key topics and conversations that drive AI traffic
Questions? We have answers
How do I check website traffic for any site?
Enter the domain in Site Explorer and open the Traffic section. You get the site’s estimated traffic broken down across 10+ channels, including AI search, with no access to that site required.What is Ahrefs Traffic Analytics?
New tabs in Site Explorer’s Traffic section: Channels, Sources, Referring websites, Countries, Audience overlap, Landing pages, Previous pages, and Page types. Together they estimate a website’s total traffic across 10+ channels, including AI search as its own line. Run it on your own domain or any competitor’s.How is this different from Ahrefs Web Analytics?
Web Analytics tracks real visitor data for a site you own and verify, via a JS snippet: exact, but only for your own domain. Traffic Analytics estimates traffic for any domain, verified or not, so you get the same view on a competitor as on yourself.Is this a separate product from Site Explorer?
No, it is not a new app icon. It is an add-on that unlocks new tabs inside the Site Explorer you already use, sitting next to Organic competitors, Search terms, and Top pages in the same left-hand Traffic section.Where do the traffic estimates come from?
A blend of clickstream and panel data, referral and search signal from Ahrefs’ web index, and modeling to fill gaps for lower-traffic sites. As with any third-party traffic estimator, treat absolute numbers as directional and trends as the more reliable signal.How is this different from other website traffic checkers?
Most traffic checkers stop at search. Traffic Analytics covers every channel, breaks AI search out on its own line, and sits in the same tool as your backlink, keyword, and AI visibility data, so you are not exporting between subscriptions to answer one question.Is Traffic Analytics included in my current Ahrefs plan?
Yes, Traffic Analytics is included in free and paid Ahrefs plans. Traffic reports are free for websites you’ve verified. To analyze any other domain, add Traffic Analytics add-on for $99/mo or $990/yr on any Ahrefs plan, including Free. Both options give you full data with no history limits. Traffic & Market reports ($299/mo) are coming soon.Will beta pricing change at general availability?
Possibly. Beta customers will be given advance notice before any pricing change takes effect on their subscription.