TELUS Digital

Globally, 1.3 billion people live with some form of disability. Accessible email isn't just good practice, it's a baseline expectation for any brand that takes inclusion seriously. And the business case is just as clear. People with disabilities represent over $1 trillion in annual disposable income, according to the IFC. If your email templates aren't meeting WCAG standards, you're leaving a significant portion of your audience behind, and leaving conversions on the table. Email remains one of the highest-ROI channels in marketing. Building it accessibly means more people can actually experience what you're sending. TELUS Digital Digital Marketing Manager Jessica Daskal breaks down what a real accessible email program looks like — from contrast ratios to alt text protocols — and how to make it repeatable across your entire team. https://lnkd.in/eXMg-HeS #AccessibleEmails #DigitalInclusion #InclusiveDesign

There are critical projects in almost every enterprise backlog that never get built. Why? Because the traditional cost of entry — large teams, long discovery, multi-month timelines — makes the math not work for anything that isn’t flagship. We’ve been putting a different model to work. Our AI-First Lean Teams (ALT) methodology embeds AI into small, senior-led squads from day one. By lowering the cost of execution and experimentation, ALT makes it economically viable for enterprises to pursue high-impact niche projects. Two recent projects, where speed-to-market and rapid innovation were the primary driving factors, show what that looks like in practice: 1. A four-person team built a content approval platform for a media company, improving review time by 70%. 2. A three-person team helped a start-up ship a mobile app for end-of-life care in eight weeks. Get the full, case-study breakdown: https://lnkd.in/eFybZe6F #AIFirstLeanTeams

AI can process trust and safety decisions at a scale no human team could match, but it still misses what any experienced reviewer catches instantly: cultural nuance, sarcasm and educational context. For trust and safety leaders, the highest-performing operations aren't choosing between humans and AI. They're rethinking how the two work together and where human judgment creates the most leverage. Read about the shift from "human-in-the-loop" to "human-on-the-loop" here: https://lnkd.in/enFirwqU

TELUS Digital has significantly expanded its global delivery footprint over the last nine months, strengthening our presence across Asia-Pacific and Latin America to better serve enterprises deploying AI at scale. Our expansion spans Indonesia, Thailand, Vietnam, Malaysia and Argentina, and deepens our existing presence in India with eight sites now operating across six cities. Enterprises embedding AI across the customer experience value chain require partners who can deliver language and cultural diversity alongside deep technical expertise. With operations in 35+ countries, more than 82,000 team members and CX delivery in 60 languages, we are well-positioned to support that demand. From AI data labeling and model training, to trust and safety, digital customer experience and enterprise AI solutions — our expanded footprint enables us to meet clients wherever growth is taking place. Read the full announcement: https://lnkd.in/g9tg3tXq #TELUSDigital #AI #CustomerExperience

“I want to turn deflection into a bad word.” Deflection, as Nuri Gocay, director of contact center platform architecture at Zendesk, puts it, is basically “making angry customers go away faster.” It doesn’t mean their inquiry was resolved. They might have switched channels, called back later or gone to social media to share their experience. Optimizing for resolution — ensuring a customer's problem was actually solved, not just closed — changes how you implement CX AI, how you measure its success and how much trust you build with customers over time. On “Questions for now”, Nuri explains why resolution needs to be the north star for your CX AI strategy — and what it takes to build toward it. 🎧 Listen to the full episode: https://lnkd.in/eHFXfipX #CXAIOrchestration #CXAI #ZendeskRelate

The iron triangle was defined by tradeoffs. We broke it. At TELUS Digital, we've re-engineered the entire delivery lifecycle around AI. It’s not a layer on top. Here's what that looks like inside our delivery organization right now: • Client conversations instantly become Jira tickets. • Designers open pull requests directly, skipping the handoff layer. • Code review confirms the right product is being built, not just whether the syntax is clean. Adam Shea, senior director of engineering, breaks down the full blueprint: the tools, the workflows and the measurable results. https://lnkd.in/eVVNhkF2

The World Tour hits Toronto and we're closing it out right. TELUS Digital is hosting a happy hour at Roses Social right after Agentforce World Tour Toronto wraps. Come decompress with fellow Trailblazers, grab a drink and have the conversations the main stage didn't leave time for. Our Agentforce experts will be in the room. No slides, no decks, just honest talk about what's actually working in 2026. Spaces are limited. 📅 Wednesday, May 7 ⏰ 4:30 PM – 7:30 PM 📍 Roses Social, 111 Princes' Blvd (2nd Floor) — steps from Enercare Centre 👉 Reserve your spot: https://lnkd.in/ezzqjH3T #Agentforce #Salesforce #Networking

Don’t miss “Uncharted: The AI safety & security summit” taking place next week! Save your seat: https://lnkd.in/eqs553Zq

The app store playbook is being rewritten. 📝 In the 2010s, brand success often meant topping app store charts and mastering SEO. But as Andrew Carter, TELUS Digital’s director of engineering practices writes in The AI Innovator, the battlefield has changed. Discovery is becoming less about where you rank and more about whether you are visible and easy for AI tools to surface. Brands that fail to optimize for AI discovery risk being left out of the loop entirely. Read the article here: https://lnkd.in/euGFyr6X #LLMOptimization #UXStrategy #AIRevolution

The Artemis II astronauts weren’t the only ones among the stars recently. 🚀 TELUS Digital has earned six stars (additional distinctions) as part of The 2026 Global Outsourcing 100 list managed by IAOP®. On top of being named to the list for the 10th consecutive year, we've received the following stars: ⭐ All Star Company ⭐ Sustained Excellence ⭐ Top Customer References ⭐ Top Awards & Certifications ⭐ Top Programs for Innovation ⭐ Top Programs for Social Impact Each star is a credit to the work our teams do for our clients, their customers and the communities in which we live. For those who have contributed to our mission, thank you. #GlobalOutsourcing100