BlueLabel

BACKGROUND

Introduce your business and what you do there.

I’m an executive sponsor at a software development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Label?

We needed help simplifying the workflow process for our field technicians working in the telecommunications space. Many of our customers are cable subscribers, and our technicians were taking up a lot of time calling internally when they went out to help them. We wanted to automate this process as much as possible because a lot of the work was repetitive.

SOLUTION

What was the scope of their involvement?

Blue Label provides us with AI consulting and development services. Initially, we worked for a few weeks on understanding the entire workflow process of what was currently happening in the field. After that, we started working in sprints and iterating piece by piece to see what we could automate.

Blue Label has used OpenAI software to develop AI-powered automation of our processes. The team is also responsible for post-implementation support, including monitoring and optimization.

What is the team composition?

We've worked with a project/product manager, an AI engineer, and an architect. Additionally, we've had a chief of product, BlueLabel's CTO, and a few other teammates involved in the project.

How did you come to work with Blue Label?

Our internal team was evaluating 10–15 different vendors and found Blue Label through a referral or Google. The team seemed to have the best approach and had a lot of experience based on the examples they showed us. We thought BlueLabel would be the best fit and help us reduce costs and headcounts.

How much have you invested with them?

We've spent around $350,000.

What is the status of this engagement?

We started working with them in May 2025, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our original goal was to reduce dispatch calls by 30%–70% by the end of the year, and we're currently at the higher end of that, over 50%. We've also reduced costs and headcount. We used to spend $11,000 a month on salaries, and now we're spending $11,000 less per month. It's costing us around $1,000 per month, so we'll easily recoup the cost in the long term.

BlueLabel's work quality has met our expectations.

How did Blue Label perform from a project management standpoint?

We've had no problems with the budget. Blue Label has been very transparent about how they work and how much they're going to charge us. We work in an Agile, sprint-based process and are probably ahead of schedule by two months. We could have stopped at some point, but we've decided to keep going to experiment a little bit more.

Not every software development project gets completed ahead of time, but since it happened, we're using the planned budget to complete more than we initially expected. We use Slack for communication, Zoom for video calls, and Miro for collaboration.

What did you find most impressive about them?

The most impressive thing about Blue Label is the results. We've used very new technology in a way that isn't just flashy but has positive results.

Are there any areas they could improve?

No, there aren't any. BlueLabel is easy to work with. We like them.

Do you have any advice for potential customers?

Have a specific problem in mind. We knew BlueLabel was competent and would get excellent results because I found an issue, and the team helped us identify it. BlueLabel gave us a well-documented course of action. If you don't know what you want, you won't get excellent results with anyone. 

BACKGROUND

Introduce your business and what you do there.

I’m the SVP and CIO of Assurity Group, Inc., a life and health voluntary insurance carrier.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BlueLabel?

We needed a solution to help with some of our claims adjudication. Our volume was going up, so we needed a solution that could allow us to handle that increased volume without needing to add staff. We needed AI integrations to be able to do some matching, but we didn’t have that expertise in-house with our existing IT staff.

SOLUTION

What was the scope of their involvement?

BlueLabel provides AI development for us. We initially gave them a high-level overview of what we were looking for, and within a couple of days, they came back with a working POC. We then set up a full engagement, and we started meeting immediately to work through all the specs.

We’re using several AI solutions in this project. We’re using an LLM to assist with OCR and the extraction of images and text from the images to be able to do document classification. The AI behind that uses Gemini and Llama Cloud as the engines. The LLM interprets the extracted text and matches it with some of the things in our actual policies. BlueLabel also provides post-implementation support, monitoring, and optimization.

What is the team composition?

They've pulled together a team of two developers, a project manager, a business analyst, and a solutions architect.

How did you come to work with BlueLabel?

I belong to a professional organization that BlueLabel also belongs to, so we had an in-person introduction.

How much have you invested with them?

We’ve spent around $300,000–$350,000.

What is the status of this engagement?

We started working with them in March 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen improvements in efficiency and automation. Tasks that normally took 40–45 minutes have either been eliminated due to automation or reduced to 10–12 minutes.

How did BlueLabel perform from a project management standpoint?

BlueLabel's project management is excellent; they meet deadlines and stay on budget. We have three stand-up meetings a week with their team and our team. We also share documents and statuses between the two of us.

What did you find most impressive about them?

BlueLabel goes fast. One of the things we weren’t prepared for was that sometimes we were the reason we slowed down, because they went faster than we were used to working with vendors. They’re very professional. They’ve taken a knowledge domain that they knew very little about and gone very deep into it. They’ve learned all the details, which is above and beyond just developing a software solution. They’ve actually partnered with us to come up with the best solution. Their knowledge of how to apply these newer technologies is impressive.

Are there any areas they could improve?

They’re working with some pretty leading-edge technologies, which is what we’re asking them to do. However, when they’re communicating with our in-house users, they could do a better job of translating the technical aspects to add more business acumen so it’s more understandable by the users.

Do you have any advice for potential customers?

Be prepared to go into the project already having all your resources ready for them to work on it immediately. Any delays you have in-house will slow them down. Be prepared for a fast project.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of BounceBack

Describe what your company does in a single sentence.

BounceBack is a software platform that enables people with any type of orthopedic injury (acute or chronic) to connect, share informational and emotional support, and recover together

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BlueLabel to accomplish?

• Develop an iOS & Android mobile app

SOLUTION

How did you find BlueLabel?

• Online Search
• Referral
• Clutch Site

Why did you select BlueLabel over others?

• High ratings
• Company values aligned
• Offered a Holistic App development process

How many teammates from BlueLabel were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Blue label Labs helped us design, test, and develop our custom software application. This included assistance with prototype design, user testing, design refinement and iteration. Blue Label has a forward thinking and people first strategy and produce excellent quality. 

For the first phase of the project, Blue Label helped us build a clickable protype to take our business from an idea and concept into a concrete, usable example. This included strategic business consulting and user-centric design strategies. After rounds of user testing we transitioned into phase two where Blue Label's experienced engineering team helped us develop this prototype into a completed app for iOS and Android.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Blue Label's efforts have helped put us on the map. As a start-up, Blue Label's design and engineering experience, holistic process, and outstanding team have been critical for us to begin with an exceptionally professional and functional app to hit the market with. They helped ensure that the user experience was smooth and intuitive - a crucial aspect for any app. 

Their team demonstrated great technical prowess -- the app functions flawlessly across various devices and platforms. They have a commitment to delivering a high-quality product. In preparation for launch, Blue Label has helped us rigorously test the app to identify and fix any bugs or glitches. 

Positive Testing Feedback: Throughout initial user testing we received extremely high ratings from users throughout the prototype phase. Throughout the follow-on Beta phase, we again received strong ratings across the board -- the system usability score among other metrics have demonstrated significant opportunities and the potential for success. I can confidently say that Blue Label stands out as a top tier player in the industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have been organized, proactive, timely, and provided a seamless collaboration. The team is very responsive and provides feedback in a comprehensive, yet concise manner that is very digestible to understand. Blue Label worked seamlessly with our digital marketing partner (func media), providing exceptionally easy collaboration across multiple aspects to further enhance the product and go-to-market strategy. 

Blue Label provided routine updates via slack, virtual meetings, email, as well as other platforms that were very clean and easy to understand. The scope of work, deadlines, or other expectations were clearly communicated. The team has been highly responsive and available for any and all questions.

What was your primary form of communication with BlueLabel?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the most unique aspects about Blue Label is their holistic approach to app development. They provide numerous key components throughout the discovery phase to include: research, analysis, testing and iteration prior to even thinking of development. With design sprints, innovation & strategy sprints, and regular design & user testing - they offer the complete package. 

Some companies only build or develop whatever list of features you provide them. Not Blue Label - their comprehensive approach to app develop provides superior quality and intuitive functionality. Their ability to take abstract or difficult concepts and make them come to life in a very clear and digestible way. They do not need reminders or pings; they just get it done. A sign of a truly competent and detail-oriented team.

Are there any areas for improvement or something BlueLabel could have done differently?

No. We are very pleased with their work! We are looking forward to continuing our partnership in the post-launch and maintenance phase and hopefully well beyond!

BACKGROUND

Please describe your company and position.

I'm an executive at Kung Fu Tea

Describe what your company does in a single sentence.

Kung Fu Tea is a bubble tea chain that offers a variety of tea-based drinks and snacks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BlueLabel to accomplish?

• to create the front end of an app would include creating a visually appealing and user-friendly interface, ensuring seamless navigation and functionality, integrating necessary features such as payment processing and loyalty programs, and overall improving the user experience to drive customer engagement and retention.

SOLUTION

How did you find BlueLabel?

Referral

Why did you select BlueLabel over others?

• Close to my geographic location
• Referred to me

What was the size of BlueLabel’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Product Strategy and Discovery - This phase involves:

• the development of a product strategy and UX design for the Kung Fu Tea app
• Competitive analysis
• user personas
• documentation of user stories will be created
• a clickable wireframe prototype of the core flow and technical architecture diagramming will be developed.

Product Design and User Testing - This phase includes:

• qualitative and quantitative testing and user feedback through interviews and surveys
• the development of visual brand identity and UI design
• A full-fidelity, clickable prototype will also be created

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• App Rating

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Blue Label Labs was effective in our project management and delivered items on time. They were also responsive to our needs on Slack. Effective project management is essential for the success of any project and involves clear communication, defined goals and timelines, frequent status updates, and prompt issue resolution.

What was your primary form of communication with BlueLabel?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

One aspect that I found most impressive or unique about this company is their ability to assign specific roles for specific tasks. This allows for a streamlined approach to project management, ensuring that each team member is able to focus on their specific area of expertise and deliver optimal results.

By having a clear understanding of each team member's role and responsibilities, this company is able to efficiently manage their projects and deliver high-quality products and services to their clients.

Are there any areas for improvement or something BlueLabel could have done differently?

If there were any areas for improvement or things that BlueLabel could have done differently, it would be to pay closer attention to details. While they were effective in delivering items on time and responsive to our needs, there were some instances where attention to detail was lacking.

By focusing more closely on the details of the project, BlueLabel could further enhance the quality of their work and ensure that all aspects of the project are completed to the highest standard.

BACKGROUND

Introduce your business and what you do there.

I’m a department head for a life sciences company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BlueLabel?

We needed help with building a patient-friendly mobile application.

SOLUTION

What was the scope of their involvement?

BlueLabel built an iOS and Android mobile app that allows our patients to have access to our technology. Initially, I gave them some design direction, and they produced a prototype of what the app would look like. From there, their team was in charge of the entire UI/UX design and front- and backend development.

What is the team composition?

We worked with 4–5 people from BlueLabel, including a product manager. We also communicated with Zachary (Partner & VP of Client Solutions).

How did you come to work with BlueLabel?

I found them on a list of top mobile app developers in the US, and I read either their Clutch or G2 reviews. Still, we went through an RFP process, where we vetted 6–7 different agencies. BlueLabel was the only one willing to put in the extra effort and produce a prototype — that was why we hired them.

How much have you invested with them?

The cost of the project was around $200,000.

What is the status of this engagement?

We started talking with BlueLabel in February 2022, and we signed a contract with them in June 2022. They delivered the app in January 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

BlueLabel was very committed to building a high-quality product, so they did a lot of extra work. However, we haven’t launched the app yet, so we don’t have any metrics regarding performance.

How did BlueLabel perform from a project management standpoint?

BlueLabel didn’t truly meet the deadlines; the project took twice as long as they said it would. However, the app was more complicated than we initially thought, and they were very accommodating. For example, we ran into some app crashes throughout the process, so BlueLabel had to redevelop some parts of it and reinstall it. We communicated via Slack and used Jira and Confluence to manage the project.

What did you find most impressive about them?

BlueLabel was very strategic and thoughtful about what we were trying to accomplish, so they put a lot of effort into making the app as high quality as possible.

Are there any areas they could improve?

BlueLabel should have asked for more documentation to accurately assess the project’s complexity. At one point, they knew they had to reestimate the project, but they didn’t. Instead, they asked for twice as much money later in the project. Although they tried to make up for it by meeting us in the middle, we didn’t appreciate that issue.

Do you have any advice for potential customers?

Be very specific about what you’re looking to do and share as much technical documentation as possible. Additionally, have them do an audit of the documentation to make absolutely sure that they provide a proper project estimate.

BACKGROUND

Introduce your business and what you do there.

I’d the director of products and new ventures for a nonprofit organization. We aim to identify and create new products to reach a broader, more diverse audience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Label Labs?

We have a small team, so we rely on assistance from external vendors to get us up and running. We hired Blue Label Labs because we’d identified a winning market concept for a home maintenance app and needed a development partner to help us create it.

SOLUTION

What was the scope of their involvement?

Blue Label Labs has designed and built a home maintenance app. Our team had pre-tested the idea to ensure it was desirable and viable from a business standpoint, so we had a general idea of the proposition. 

When Blue Label Labs came on, they ran an entire design sprint where we got into the specifics of the proposition and the requirements to build an MVP. Then, they developed the app for iOS and Android from scratch. Since launching the app, they’ve continued to help us manage and grow the product. 

The app targets first-time homeowners and allows them to identify maintenance tasks specific to their homes. The Blue Labs team has built features within the app that allow users to submit information regarding their appliances and systems. The app takes that information and creates a customized plan for users to maintain those items, which includes scheduling notifications.

Blue Label Labs has also embedded educational features within the app. For example, users can access a step-by-step guide to learn how to clean gutters or reseal floors.

What is the team composition?

We’ve mostly worked with Zach (Partner & VP of Client Solutions), Stewart (Senior Director of Client Solutions), and a project manager. Throughout the development stages, we also interacted with a UI/UX designer, researcher, engineering manager, and the development and QA teams.

How did you come to work with Blue Label Labs?

Blue Label Labs was a referral from within our network. They submitted an RFP for this project, and we chose them.

How much have you invested with them?

We’ve invested $750,000 in the partnership with Blue Label Labs. 

What is the status of this engagement?

We began working with Blue Label Labs in July 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The app has been really successful in terms of user acquisition and downloads. We’ve been nominated for several awards since launching the app, including a Webby for best UX. The app has also been featured under different categories in the App Store and Google Play Store. Fast Company has also nominated us for an innovation award, and we’ve been featured on their list of best new apps.

How did Blue Label Labs perform from a project management standpoint?

Project management is a strength for Blue Label Labs. Our meeting cadence has been dictated by project phases, but we typically meet with them 2–3 times per week, and they have an internal appointment to move the project forward. 

They’ve done a great job keeping tasks on track and managing the project efficiently. Asana is our primary project management tool, and we use Jira to track backend development progress. We communicate via Slack and Google Meet and share documents through Google Workspace and Miro. 

What did you find most impressive about them?

Blue Label Labs is a very well-rounded 360 app development shop. The team is particularly strong regarding product design, strategy, and development, which was impactful for us during the product launch stage. 

They’ve been a great development partner; they’re smart folks who’ve been a pleasure to work with. Even though things can’t always be perfect, they’ve always done everything in their power to resolve issues quickly. 

Are there any areas they could improve?

As with any development project, we’ve had some learning curves and growing pains. Initially, they didn’t offer data analytics instruments because they didn’t have the skill set. Although we went through some trials and tribulations, they were open to learning alongside us and brought in a data expert at no additional charge.

BACKGROUND

Introduce your business and what you do there.

I’m the director of development for a national provider of behavioral healthcare specialized in substance abuse and mental health treatment. We currently have a large network of nation in-patient treatment centers. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Label Labs?

We hired Blue Label for their development services. 

SOLUTION

What was the scope of their involvement?

Blue Label is developing custom software for a mobile and web app, which we’ll use to provide telehealth therapy to our clients. 

Everything’s done from scratch, and our development stack includes Zoom, Stripe, Azure, and MailChimp. The programming framework is React Native for iOS and Android, while the website is done via WordPress. They’ll handle all of our post-launch support and maintenance needs. 

What is the team composition?

I work directly with seven people, but 20 other people have worked with the team at some point. I interface with Amanda (Technical Program Manager), Ashkan (Director of Client Solutions), and Cecilia (Product Manager) every day. 

How did you come to work with Blue Label Labs?

We did a national RFI and vetted nine development houses. Blue Label beat everybody else in terms of price, time, and scope of work. They weren’t the cheapest, but they weren’t the most expensive team — they were right in the middle. More importantly, they had an honest sales and development expectation process. In other words, they won our business just by being transparent and honest. 

How much have you invested with them?

We’ve spent around $450,000–$500,000. 

What is the status of this engagement?

Our first contact with Blue Label was in February 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The app isn’t live yet, so we measure success based on development milestones. So far, Blue Label has hit every development milestone on time and within budget. We’ve only had to extend our timelines and modify our budget when we have a change request.  

Overall, Blue Label has done a phenomenal job keeping the original scope of work together. They outline anything out of scope and tell us what it will take to achieve it. 

How did Blue Label Labs perform from a project management standpoint?

They’ve introduced us to various project management tools, including Slack, Asana, and Miro. The team has also used Jira tickets before, but we track everything now via Confluence. Blue Label is extremely well-versed in these platforms, making our communication seamless.

What did you find most impressive about them?

Blue Label’s honesty and people are impressive. When working on a project, other teams’ members aren’t always agreeable; sometimes, they don’t have a good way of communicating or are not always available — a million things can go wrong when working with a contractor. 

By contrast, Blue Label serves not only as our employee but also as our friend. They want to have a long-term relationship with us. Their members care about the project. They invest not only in the contractor-client relationship but also in the personal relationships between our teams. As a result, our collaboration has been a truly pleasant experience. They do a great job of making every feel they’re a part of a bigger team. 

Are there any areas they could improve?

They brought in Confluence a little later in the project, but it would’ve been super helpful if we’d used it since day one. 

Do you have any advice for potential customers?

Be available. Blue Label can only work with whatever information they have, so they’re only effective if you’re willing to work with them — they can’t read your mind. If you want to work with them, dedicate yourself to the project to get everything you want out of them. 

You don’t have to dedicate every minute of your time to them. Just be responsive when they have a question. Be proactive and excited about your project; they’ll reciprocate your energy. 

BACKGROUND

Please describe your company and your position there.

I'm the VP of Product at a global digital media company. I manage all digital consumer products, and a team of product managers and designers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Label Labs, and what were your goals?

A new mobile app (iOS initially) - we hired BLL both for design and app development.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at 2-3 mobile app specialty agencies, and chose BLL based on the clarity of their vision, some of their past media company clients (and references).

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Phase 1: ideation/design/UX: brainstorm sessions, wireframe iteration, design iteration

Phase 2 (development): in-progress now, working closely with product to build out features, components, architecture

How many resources from the vendor's team worked with you, and what were their positions?

I believe around 4-5 team members: 2-3 engineers, 1 project manager, 1 designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

So far, the designs were delivered on-time and on-time, with a lot of collaboration throughout the process. For development, this is still ongoing, but we have a weekly calendar of targets and so far have been on-track in hitting these.

Describe their project management style, including communication tools and timeliness.

The project manager has been great with weekly check-ins, sharing an agenda, and providing updates via tickets, Confluence, etc. We also have a Slack channel used for some collaboration too.

What did you find most impressive or unique about this company?

The people were passionate, creative, and informed in the work they're doing.

Are there any areas for improvement or something they could have done differently?

Not sure

BACKGROUND

Please describe your company and your position there.

I'm the President of Reproductive Medicine Associates of New York, one of the largest physician owned fertility clinics and Reproport our software company which we have partnered with Blue Label Labs to develop our exclusive Patient Portal, My Reproductive Portal.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Label Labs, and what were your goals?

We hired Blue Label Labs to take an existing product and customize it to create My Reproductive Portal. As a healthcare company, we knew nothing about software development and we needed a strong partner that could work together with us to evolve the software into a clinical support tool for patients and providers.

SOLUTION

How did you select this vendor and what were the deciding factors?

We bid this project to 3 vendors and it was no question that Blue Label Labs was the right partner for us. The entire team from product design, scope, management and technical services were completely understood our vision and in a short amount of time could clearly communicate how they can help us achieve our goals. The Blue Label Lab teams allowed for customization on how quickly we would develop. They taught us to think in sprints which helped us account for the costs over time.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope of work included a deep dive understanding of the current product, meeting with key stakeholders to guide us in establishing our wish list for the improved product thru focused conversations and prioritization. Miro boards allowed us to see everything in a clear and organized manner so we could better understand the road map.

The scope of work for our first major development effort was to reskin and launch the new product design while adding technical features like mobile friendly and removing bugs in the existing platform.

The second major engagement was to add a series of functionalities to the existing product like access to lab results, cryopreservation details and patient instructions which was all guided by initial focus groups.

The sprints allowed us to ensure we were achieving the launch dates and that the functionality worked as intended. The Blue Label Labs team worked closely with our EMR team to integrate the product.

How many people from the vendor's team worked with you, and what were their positions?

There were 4 key people in the initial team including our project manager, lead developer, product designer and business development team. The business development team helped to ensure that the scope of work initial discussed matched the product development work. Since launch our core team includes the project manager and lead developer and our same product designer comes in as new features are added.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to launch the product on time and within budget. The BLL team kept us updated all along the way which allowed us to be flexible to add or remove features as our priorities shifted.

Describe their project management style, including communication tools and timeliness.

We use Jira to guide our development work and our project manager in house has open and transparent access to work achieved and can help the team prioritize as needed. We get reports twice per month on if we are tracking on time and on budget and if we aren't we are presented with options so alignment occurs across both their team and ours.

What did you find most impressive or unique about this company?

We had direct access to the whole team at all times. The BLL team truly makes it feel like we are all a part of one team. The retention and longevity of their team speaks volumes on the culture of the company you work with. Having a dedicated technical developer on our team calls has allowed us to move efficiently and effectively to our goals.

Are there any areas for improvement or something they could have done differently?

No. The team is truly fantastic!

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a business networking platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Label Labs?

I needed to develop my mobile app and website, so I hired Blue Label Labs.

SOLUTION

What was the scope of their involvement?

Blue Label Labs oversaw the development of the website and the app. The team was also in charge of building the backend for both.

How did you come to work with Blue Label Labs?

Both Zachary (Partner & VP) and Danny (VP of Product) had entrepreneurial backgrounds. Besides their competitive pricing, we liked that they understood the journey and process of founding a startup, so we hired the team. 

How much have you invested with them?

We spent $300,000.

What is the status of this engagement?

We worked together from March 2019–March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We never got to show the app to the world because the final product went live 7–8 weeks before COVID-19 hit. However, we were still nominated for a Webby Award, which is something that we’re very proud of. Our investors, members, and partners were very complimentary and excited about the app. It was well received.

How did Blue Label Labs perform from a project management standpoint?

Project management sometimes ran over a bit more than what we expected, but we allowed them to do so. There were also challenges with the structure of their team. I recognize that having offshore developers presented its advantages, especially in keeping the costs down, but it prolonged communication between us. Feedback took a while to reach the right people.

What did you find most impressive about them?

Danny stood out during the project. He was very talented, passionate, and hardworking. He had a great eye for design and was very patient.

Are there any areas they could improve?

We didn’t immediately realize that things were a bit fragmented across their team. When we went to meet them in person we thought that everyone worked in the same office, but we quickly found out that most of them were working remotely. Though there was communication between them, it would’ve been helpful to have everyone in one place. 

We found that aspect quite frustrating since we were led to believe that it’d be a smoother, more seamless process. We instead experienced a 48-hour turnaround for each round of feedback.

Do you have any advice for potential customers?

The New York team was a bit more rigorous about sticking to our roadmap and timeline. However, as we communicated more with the developers from India during development, things were no longer happening at the pace that we had agreed to. My advice is to have a clear agreement with Blue Label Labson in terms of the roadmap, timeline, and expectations.