Granular

BACKGROUND

Introduce your business and what you do there.

I’m the VP of enrollment management at Northwestern Health Sciences University. We offer accredited healthcare education programs in chiropractic, acupuncture, nutrition, massage therapy, and allied health professions, preparing students for person-centered care careers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Granular to accomplish for your enrollment management at Northwestern Health Sciences University?

We’ve partnered with Granular to manage our paid search marketing campaigns.

SOLUTION

What was the scope of their involvement?

We work together with our Granular team on ad content/creative, campaign ideas, and program demographic targets to drive prospective students to our university. Granular is attentive and provides excellent knowledge of the paid search landscape to customize our search campaigns and optimize lead generation and conversions. They’ve helped us successfully launch a number of new programs and campaign initiatives to drive traffic to our site. Granular has delivered keyword lists and guidance on video creative needed for certain campaigns.

What is the team composition?

We work with 2–5 teammates from Granular.

How did you come to work with Granular?

We found them through a referral. Their pricing fit our budget, they were a great culture fit, offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working together in November 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our partnership with Granular is ongoing, and we’ve achieved our enrollment goals. In FY26, we set a record for the most incoming students in the history of the university.

How did Granular perform from a project management standpoint?

Granular is quick to respond to our needs and requests. We communicate through virtual meetings.

What did you find most impressive about them?

Working with Chris is a pleasure. He takes the time to understand the university, our programs, and our target markets. He consistently brings innovative ideas to help us achieve our goals. His contributions go beyond paid advertising. He brings a broader perspective and is always thinking about how we can strengthen our overall enrollment and marketing efforts.

Are there any areas they could improve?

At times, we’ve needed more specific direction on creative needs, such as size and best practices.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Eagle Eye Power Solutions

Describe what your company does in a single sentence.

We offer critical power solutions to the utility, telecom, and data center industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Granular to accomplish?

• Drive form submissions for quote requests for strategic products
• Improve traffic to our ecommerce website
• Provide strategic direction for ongoing campaign evolution

SOLUTION

How did you find Granular?

Referral

Why did you select Granular over others?

• Referred to me
• Company values aligned

How many teammates from Granular were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provided quality Google Ad campaign optimization for the strategic product we were focusing, meeting frequently to continually iterate and improve its performance to maximize our ad spend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Drove 50 qualified lead form submissions (for strategic products ranging from roughly $10K-$500K) during the 6-month campaign, improving cost-per-click and cost-per-acquisition throughout the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They met all deadlines and communicated frequently and clearly to all questions and concerns; proactively reaching out when needed, as well.

What was your primary form of communication with Granular?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their willingness to jump in and do whatever it takes to work with us to meet our needs and continue to service our account on a daily and weekly basis.

Are there any areas for improvement or something Granular could have done differently?

Not really. They have a fairly significant monthly management fee, but they continue to prove their worth and reiterate the notion that you truly DO get what you pay for.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a company that offers alcoholic beverages with unique flavors. Our products are available in select states and online for customers aged 21 and over.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Granular?

We needed help with brand awareness and driving traffic to our store locator on our website.

SOLUTION

What was the scope of their involvement?

Granular handled all of our paid digital marketing on Google, Meta, and Snapchat. Their deliverables were based on awareness spikes in the brand and CPC on our store locator. 

What is the team composition?

We worked with three teammates from Granular.

How did you come to work with Granular?

I had worked with Granular in the past at a few different companies. I knew how good they were from my previous work experience, so when I came to my role, I called them first. Granular was reliable, their results spoke for themselves, and they didn’t gouge on price.

What is the status of this engagement?

We worked together from April–August 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a 35% uptick in brand awareness in our key markets over the course of 2024. Store locator visits were the greatest indicator of success.

How did Granular perform from a project management standpoint?

Granular was extremely proficient and delivered everything according to timelines. One of the few agencies I have ever worked with that continuously drove the timeline on behalf of the brand. We communicated via Zoom meetings and email updates.

I think people underrate quality of service sometimes and often go for a cheaper option to save money. I think Granular is the best bang for your buck in the agency world, and I have worked with a ton of agencies.

What did you find most impressive about them?

Granular was very smart about how to attack the market. Instead of a blanket approach to brand awareness, we focused our budget in localized markets within each state’s geographic area. This enabled us to saturate one market for 6–8 weeks, building brand presence, before moving on to another market.

Moreover, their efficiency and professionalism were impressive. I also felt like I was speaking with my own team rather than working with an agency. I appreciated how they strived to become part of the organization and fully understand the pain points we were trying to solve.

Are there any areas they could improve?

No, they were great.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Director of a festival

Describe what your company does in a single sentence.

We're an independent, private 501(c)(3) corporation founded in 1965. We host a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Granular to accomplish?

• Increase awareness and search campaign performance
• Optimize and spend budget effectively
• Assist on custom reporting needs

SOLUTION

How did you find Granular?

Approached by Granular

Why did you select Granular over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Granular has been a trusted partner in managing our Google Grant account for several years. During that time, they've also overseen multiple Google / YouTube Ad campaigns for multiple large events and concerts, developed tailored reporting solutions when needed, and optimized our GA4 properties to enhance performance and insights.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their consistent results and collaborative approach have made them an invaluable resource and we continue to find new ways to work together.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Granular consistently demonstrates reliability and responsiveness. During our regular touchpoints, they promptly address any questions and ensure clear, timely follow-up. Their organization, attention to detail, and ability to deliver on time and within budget have made them a dependable partner!

What was your primary form of communication with Granular?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The team at Granular is truly one of the most talented I’ve had the pleasure of working with. In addition, the fact that they’re a Google Premier Partner only reinforces the caliber of their work and the trust we place in them.

Are there any areas for improvement or something Granular could have done differently?

Like any long-term partnership, we've faced challenges over the years, but we've always worked through them collaboratively. The fact that we've continued to grow together for nine years speaks volumes about the strength of the relationship and the mutual commitment to improvement.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a military apparel company.

Describe what your company does in a single sentence.

A trusted DoD supplier since 1967, the company delivers military, tactical, public safety, and workwear apparel focused on durability, utility, and comfort.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Granular to accomplish?

• Increase conversions and revenue
• Boost brand awareness and reach
• New customer acquisition

SOLUTION

How did you find Granular?

Online Search

Why did you select Granular over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Granular were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Granular team has consistently helped drive revenue growth month over month, while successfully getting us in front of new audiences and customers. The partnership is highly collaborative, and I trust the team to keep pushing us in the right direction. They've built a strong, healthy foundation for the account, setting us up for long-term success and scalability. While we’re not all the way to our goals yet, we’re making meaningful progress. The team is composed of seasoned experts, and I’ve been very pleased with the partnership so far.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen steady progress in narrowing the gap between our revenue targets and actuals, while also increasing new customer acquisition each month. The results show consistent upward momentum, and we’re continuing to build on that growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been strong. They respond quickly—typically the same day—and most deliverables are completed on time. They’re responsive to our needs and flexible when priorities shift, which helps keep things moving forward efficiently.

What was your primary form of communication with Granular?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most is the strength of their team—each member brings a unique skill set to the table, which makes their support well-rounded and effective across all fronts. It’s clear they’ve built a team of specialists who complement each other and contribute to the overall success of the partnership.

Are there any areas for improvement or something Granular could have done differently?

I've been very happy with the partnership. While we haven’t fully hit our goals yet, we’re making proactive changes to close the gap. I’d love to see us not only reach those goals but exceed them—leveraging the tools and insights we already have in our toolbox to get us there.

BACKGROUND

Introduce your business and what you do there.

I'm the former senior media manager of Fleet Farm, a Midwest retailer with 50 stores focusing on everything you need for every day life, ranging from farm and animal supplies, to clothing and work wear, to hunting and fishing, to kids toys, and everything in between.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Granular?

We needed help driving incremental foot traffic to our stores and increasing ROAS in paid search.

SOLUTION

What was the scope of their involvement?

Granular managed our digital paid media budget and recommended a media mix between the digital channels. The team also constantly worked on our product feeds for retargeting and prospecting to drive awareness and consideration, along with non-feed awareness advertising.

What is the team composition?

We worked with an account director and 1–2 others.

How did you come to work with Granular?

Granular was a vendor of Fleet Farm before I arrived.

How much have you invested with them?

We spent less than $100,000.

What is the status of this engagement?

We worked together from January 2016–December 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We always had a very high ROAS, especially when we included sales from store visits attributed to digital marketing. We also had incredibly high engagement from social campaigns that Granular helped to manage.

How did Granular perform from a project management standpoint?

Granular's project management was excellent. The team always jumped on any request we had and provided excellent updates along the way. We communicated via Zoom and Microsoft Teams.

What did you find most impressive about them?

Granular was very flexible and saw the relationship as a joint partnership rather than a transactional relationship. The team definitely went above and beyond to recommend new technologies and strategies. For example, Granular created an entire campaign with creative assets as a trial to see how they could help us maximize ad spend in our highest revenue season.

Are there any areas they could improve?

I can't think of anything for Granular to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the chief product officer of Saeidan. We have a Medicare education and plan finder application called Ask Claire, which helps people make better-informed decisions about their Medicare options.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Granular?

We target a fairly specific audience: people who are in Medicare or shopping for Medicare. That demographic has some very clear patterns in terms of social media usage. For example, a lot of them are on Facebook. We’d been on Facebook for about a year and had seen a lot of traffic being generated, but not a lot of conversions in terms of actions we’d been hoping to see, such as finishing our plan finder. We’d also added Google Search around the beginning of Q3 2020, when the big annual enrollment period for Medicare started.

We wanted to find someone who could help us determine whether we were taking the right approach to advertising based on a number of factors, such as where we were advertising and whether our keywords worked. We also needed to find out whether we were thinking of our funnel in the right way. 

SOLUTION

What was the scope of their involvement?

Granular supports our PPC efforts top to bottom. They help with our strategy and how we allocate our spend. We have a design partner who we’ve worked with for years, and they create the aesthetic of the ads. Granular helps create the ad copy and then places the ads.

They’ve helped us determine whether we’re investing wisely in our PPC efforts. Since working with Granular, we’ve moved into YouTube, Bing, and Google Display. 

What is the team composition?

We work with Justin (VP of Digital Media) and Dee (Paid Media Manager). Justin oversees strategy and directs the team, while Dee acts as our day-to-day contact. We also spoke to Steve (President) about our challenge early on.

How did you come to work with Granular?

My company had worked with other agencies on this work, but a lot of those folks had been focused on the retail shopping experience as opposed to service. We’re not selling anything — rather, we’re providing a service. Our information is free, and we’d like people to learn as much as they can about Medicare. Our goal is to help them find a plan that’s going to work for them.

How much have you invested with them?

I believe my company spends $3,000 per month.

What is the status of this engagement?

We began working with Granular in November 2020, and it’s ongoing. We have a monthly retainer with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re definitely seeing higher traffic, which is probably the most meaningful goal. We’ve seen a much higher amount of conversion through Bing than we would’ve anticipated, which has led us to rethink our budgeting.

Most importantly for us, Granular has helped us get Google Analytics and Google Tag Manager set up correctly. That allows us to better track what we want to in terms of our various goals and conversions. Our single-page application (SPA) site makes tracking less straightforward than it could be. However, Justin jumped in and strategized about how to get the analytics set up so that we’d know what triggers are happening, such as someone completing our plan finder. They’ve not only helped us get that set up and organized but also made us feel confident that we did so correctly, especially in the context of our SPA site.

How did Granular perform from a project management standpoint?

They’re great. Granular is super responsive — when we send an email, they respond very quickly. They also keep us up to date on what’s happening in the PPC world, such as analytic changes to expect with iOS 14’s rollout. The team lets us know why these changes are important to us and what we should be thinking about now and moving forward. It’s been outstanding.

We have meetings every other week, and they don’t hesitate to get in contact with us between those meetings if necessary.

What did you find most impressive about them?

Granular’s team is comprised of specialists. Their focus is on PPC, and that’s where their expertise is. It’s refreshing to talk to an agency that’s not trying to sell you services that they don’t specialize in — rather, they know what they do, and they do what they know very well. That makes you feel much more confident. I don’t get the sense that they’re trying to overstate. For instance, in the context of the SPA, they’ve let us know that this isn’t an area they normally work in, but they are committed to understanding it and finding the right answers.

Are there any areas they could improve?

It’s too early to tell in terms of metrics. However, I assume that what they’re telling us is working because we’ve already seen positive direction. In terms of the working relationship, they’ve been great. They’ve been timely and really clear. They take the time to explain things, which is extremely helpful. Coming from a health policy background, more information is always better, so working with someone who takes the time to work through things is great. They don’t just tell us what to do but also explain why, which has been great.

Any advice for potential customers?

Know that their focus is on PPC. If you’re looking for a partner that knows PPC very deeply, I couldn’t recommend Granular more highly.

BACKGROUND

Please describe your company and position.

I am the Webmaster of an education company 

Describe what your company does in a single sentence.

Education

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Granular to accomplish?

• Increase web traffic and conversions

SOLUTION

How did you find Granular?

Referral

Why did you select Granular over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Granular were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I highly recommend Granular. We have run several full funnel digital marketing campaigns with them from start to finish. These campaigns have included services such as PPC, keyword research, bidding strategy and ad placement with programmatic and search ads. We have seen the growth on our end. Not only is there more traffic to our website, but the traffic is legit, quality traffic that converts. The data they provide is clear and provides actionable next steps. We’ve also worked with several different people in their company and every single person has been responsive, knowledgeable and an active listener. Plus, they’re fun :-)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased web traffic and conversions from digital marketing ads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects are well organized and delivered on time.

What was your primary form of communication with Granular?

Virtual Meeting

What did you find most impressive or unique about this company?

They have a personalized touch and take the time to get to know and understand specific goals.

Are there any areas for improvement or something Granular could have done differently?

N/A

BACKGROUND

Please describe your company and position.

 I am the Marketing Specialist of a manufacturing company 

Describe what your company does in a single sentence.

Merchandising displays

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Granular to accomplish?

• Increase brand awareness
• Increase website leads

SOLUTION

How did you find Granular?

Referral

Why did you select Granular over others?

• Close to my geographic location
• Referred to me

How many teammates from Granular were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Manage Google Ads, LinkedIn Ads and Amazon Ads. Provide bi-weekly updates regarding ads performace.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've enjoyed working with Granular—their team is consistently responsive, professional, and easy to collaborate with. We have our bi-weekly meetings and they always communicate clearly, meet deadlines, and bring solid strategic thinking to the table. It's been a smooth and productive partnership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always pretty responsive.

What was your primary form of communication with Granular?

Virtual Meeting

What did you find most impressive or unique about this company?

Some people from their team are pretty technical and know what they are doing.

Are there any areas for improvement or something Granular could have done differently?

Understand client's business more - but that's common issue with every agency and my team is trying their best.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of Somma Tool Company

Describe what your company does in a single sentence.

Providing premier tooling for the manufacturing industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Granular to accomplish?

• Revamp our online ad accounts
• Expand our current marketing reach
• Suggest new ways to improve our marketing

SOLUTION

How did you find Granular?

Online Search

Why did you select Granular over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Granular were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Granular helped us completely rebuild and revamp our outdated and underutilized Google AdWords account. We worked directly with them to make sure all of our product lines were covered with accurate key words and used tools to add new words as well. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Considerable growth in the true visits to our websites, as well as the quality of those visits. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Questions were always answered quickly, and new rollouts always met the deadline that was promised.

What was your primary form of communication with Granular?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to explain the inner workings of ads and online marketing in an understandable way stood out.

Are there any areas for improvement or something Granular could have done differently?

None that come to mind.