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Thickening Balm Thickening Balm

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From Low Maintenance to High Self Investment

From Low Maintenance to High Self Investment

We’re stepping out of uncertainty and back into self-expression and choosing hair that reflects who we are now, not what we’re afraid of maintaining.And that shows confidence. Let’s be clear,...

How to Beat Burnout

How to Beat Burnout

When Your Book Is Full and Your Tank Is Empty It’s the end of the year, a time when your calendar is slammed, the energy is high, and somehow, your...

Rethinking Protein

Rethinking Protein

Why Goldie Locks® is Proudly Protein-Free We've long been told that protein equals strong, healthy hair. But what if that story isn’t complete? The conversation around haircare is evolving and...

Are you purchasing or investing in hair care?

Are you purchasing or investing in hair care?

In our fast-paced world, we often find ourselves making choices that extend beyond our daily routines. These decisions often fall into two categories: purchasing and investing. The key difference lies...

Is It New Growth or Breakage? 

Is It New Growth or Breakage? 

How to Tell the Difference (And What to Do About It) If you’ve ever noticed short, fuzzy strands sticking up around your crown or hairline and wondered, Is this exciting...

Why Wet vs. Dry Combing Matters by Texture

Why Wet vs. Dry Combing Matters by Texture

Understanding the Tensile Properties of Hair  Hair isn’t just about looking good it’s a biological structure with complex mechanical behavior. You’re a stylist, so knowing how hair responds to physical...

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