Best AB Testing Software
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Compare the Top AB Testing Software as of September 2025
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What is AB Testing Software?
A/B testing software allows businesses to compare two or more versions of a webpage, app, or marketing campaign to determine which performs better based on user behavior and key metrics. It enables marketers and product teams to run controlled experiments by splitting traffic between variants and collecting data on conversions, engagement, and other goals. The software often includes tools for test setup, audience segmentation, real-time analytics, and statistical significance calculation. Many platforms integrate with analytics and marketing tools to help optimize user experiences and drive data-driven decisions. By leveraging A/B testing software, organizations can improve conversion rates, reduce bounce rates, and enhance overall customer satisfaction. Compare and read user reviews of the best AB Testing software currently available using the table below. This list is updated regularly.
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1
emfluence Marketing Platform
emfluence
Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with email automation, advanced personalization in email marketing, social media management, timely SMS marketing, high-converting landing pages, comprehensive automated reporting, website tracking, lead scoring, a centralized marketing calendar, and more. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.Starting Price: $1,000/month -
2
Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
3
Selzy
Selzy
Selzy is an ecosystem of easy-to-use marketing automation tools that helps small and medium businesses grow. From list growth and crafting a perfect email to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch your first campaign in less than 15 minutes: use smooth drag-and-drop email builder, 140+ goal-oriented templates, and AI writing assistant - Anti-spam email checker: have every email rated and get personalized tips to improve deliverability - Grow your list with customizable pop-up forms - Connect your favorite tools: Shopify, WordPress, Woocommerce, Airtable, Salesforce, HubSpot, Pipedrive, and so much more - Get 24/7 help from our support team (real humans with top-notch email marketing experience).Starting Price: $7 per month -
4
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
5
Qualtrics XM Platform
Qualtrics
The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. Listen to the voice of your customers, improve the experience gap, increase loyalty and sales. With Qualtrics Customer XM, you get the power of the latest listening engine technology, business intelligence with predictive analytics, and all the actionable capabilities for timely closure. In this way, you will gain a holistic understanding of your customers' experience and take appropriate actions that result in significant impact. -
6
WebEngage
WebEngage
WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns. -
7
Flagsmith
Flagsmith
Flagsmith is a fully supported open source Feature Flag, Remote Config, and A/B testing service. Use our hosted API, deploy to your own private cloud, or run on-premise. Flagsmith makes it easy to create and manage features flags across web, mobile, and server side applications. Just wrap a section of code with a flag, and then use Flagsmith to toggle that feature on or off for different environments, users or user segments. Feature flags - Release features with confidence through phased rollouts. Remote config - Easily toggle individual features on and off, and make changes without deploying new code. A/B and Multivariate Testing - Use segments to run A/B and multivariate tests on new features. With segments, you can also introduce beta programs to get early user feedback. Organization Management - Organizations, projects, and roles for team members help keep your deployment organized. Integrations - Easily enhance Flagsmith with your favourite tools. -
8
Zoho PageSense
Zoho
Conversion Optimization and Personalization Platform. Measure your key website metrics, understand your visitors' online behavior, and give them a personalized website experience to boost conversions. Whether you want to understand what works on your website, why visitors behave a certain way, or what it takes to convert a visitor into a customer, PageSense has the right set of tools for you. Test, learn, optimize, and repeat. Still caught in the top vs bottom fold debate? A/B test and see what works better for your business. Experiment with different page layouts, site elements, images, texts, colors, and more. Integration with various Zoho and third-party applications is just a click away. Get a unified view of your website data and make more informed marketing decisions. Start making data-driven business decisions.Starting Price: $17 per month -
9
CPV Lab Pro
CPV Lab Pro
Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab is an ad tracking software that helps affiliate marketers and media buyers to keep track of their marketing performance across multiple channels. It is integrated with Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank via API. Also, it has S2S integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, etc With an affiliate link tracker like CPV Lab you can easily: - get all your data about your campaigns in one dashboard - split test your offers and landing pages - multivariate testing of your landing pages with MV Lab - get information about cost and conversions in one place - cookieless tracking with direct tracking - Optimize your campaigns and increase ROI with the power of data analytics - fraud detection with Bot and Proxy filtering - available both as self-hosted or cloud based tracker (CPV One)Starting Price: $47 per month -
10
Maxymizely
Maxymizely
Efficient tools for intellectual experimenting and maximizing your website conversion. Maxymizely uses cutting edge technologies that enable analyzing a large amount of data to determine the best performing variation of your site design. The core of our technology is a combination of matrix factorization approaches that have already shown remarkably accurate results on ad-click prediction class tasks and multivariate testing. Such technology has a significant benefit against traditional split testing as in the analysis, the information about visitors is considered. We analyze the interactions among profile attributes, displayed content and content elements on the page. This way, we discover the best-performing content for every visitor on your site. As we realize the importance to continuously improve your site, with our technology you will get considerably better results in less time in comparison to the traditional a/b and multivariate testing.Starting Price: $25 per month -
11
Optimizely One
Optimizely
Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company. A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction. -
12
Adalysis
Adalysis
Easily manage your PPC accounts at scale with automated recommendations, unique data views, and fast implementation. Adalysis is built to get you out of data crunching and into optimizations by pointing you directly at what needs to be addressed. Ads are automatically tested. Accounts are automatically scanned for any missing best practices. You can build your own data scans. Implementing large scale changes takes only a few keystrokes. Enterprise accounts have the full set of tools they need to streamline large data changes. Small accounts get automated recommendations that can be implemented at the touch of a button. It doesn't matter if you are managing millions of keywords and ads or spending a few thousand each month, you can harvest the power of Adalysis to make your PPC workflow efficient for just you or your entire team. Powerful PPC management has never been this simple.Starting Price: $99.00/month -
13
Userfeel
Userfeel
Userfeel is the user testing tool that gives you videos of real users speaking their thoughts as they use your website or app. Test any site in any language. Our panel consists of more than 130,000 testers speaking 40 languages. You can even have testers provide comments in your language while testing a website that is in a language you don't understand. Test on desktop, mobile, or tablet. Testing with both our app and an external camera allows us to test websites or applications on Android, iPhone, or iPad. Get your results in less than 24 hours. Use our vast network of testers throughout the world. See how real users interact with your website or app early on in your design/decision-making process and anytime you need to get the user's point of view.Starting Price: $59.00 per test -
14
Prisma Campaigns
Prisma Campaigns
The Agile Marketing Platform for Financial Services. We help Financial Institutions deepen their customer relationships, improve share of wallet, and increase loyalty by allowing them to execute easily personalized campaigns thought all channels, at scale. Online Banking, Web, Mobile, Email, SMS + Others, Prisma Campaigns is a smart omnichannel orchestrator. Based on customer data it allows FIs to effectively deliver segmented and personalized campaigns providing relevant, personal and contextual offer at any stage of the customer journey. From insights to action: Effectively orchestrate real-time segmented campaigns. 1-to-1 personalized messages: Deliver personal and contextual messages and increase conversion rates. All-in-one platform: Manage all your channels from a single place: mobile, web, email, sms, push and more. Fast and easy integration: Plug and play easily with our SDK and go live in less than 6 weeks! #BeRelevant! -
15
Convert Experiences
Convert.com
Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair. And when you need help, you’ll find it fast: real human support.Starting Price: $399.00 per month -
16
Evolv Al
Evolv Al
Evolv Al powers intelligent experiences that enable organizations to learn valuable insights from every session and improve conversions continuously. Easy to implement and integrate with any tech stack, Evolv AI produces exponential results. Our AI-powered platform uses innovative tools to scale the number of experiences delivered, automate the process of identifying the best experiences across the customer journey, and personalize each visitor’s sessions. Utilizing a proprietary machine learning engine and client visitor data, Evolv AI delivers on digital growth goals at a velocity that takes conversion optimization and personalization to an entirely new level. Why just A/B test when you can Evolv?Starting Price: $0/Year -
17
Crazy Egg
Crazy Egg
Make your website better. Instantly. Understand the customer journey with Snapshots, Heatmaps and Recordings. Use our visual reports and individual session recordings to get to know your website visitors - where they're coming from, where they're navigating to, and where they're getting stuck - so you can make design changes with confidence. Make data-backed decisions that will impact your bottom line over time. With Crazy Egg A/B Testing, know with certainty you picked the correct content placement, color, image, or copy, so you can turn more visitors into customers. Create or modify content without the need for a developer! Our editing tools allow you to change the styles of elements like colors and fonts, or even hide them. Once you're ready, you can publish changes directly to your website. We’re here to help you improve what's working on your website, fix what isn't, and test new ideas.Starting Price: $24 per month -
18
SplitMetrics Optimize
SplitMetrics
SplitMetrics Optimize is an advanced A/B testing platform for cost-effective app & game launch and growth on the App Store & Google Play. The variety of tests driven by one technology stack of SplitMetrics Optimize platform enables app publishers to test different combinations of audiences and app product page variations and collect the final app user’s feedback via surveys. 1. Funnel test with one audience and a single concept. Goal: to learn all the essential metrics of your funnel (CPI, CVR). 2. A/B/N test with one audience and multiple concepts. Goal: to identify the best-performing app page variation. 3. Audience test with multiple audiences and a single concept. Goal: to define the audience with the highest response for a specific app concept. 4. Multivariate test with multiple audiences - multiple concepts. Goal: to find the best-performing audience and variation of your mobile app out of all the combinations. 5. Feedback test with focus group and multiple concepts.Starting Price: $13,600/year -
19
Userlytics
Userlytics
Userlytics is a full featured state of the art user experience research platform with a global participant group of almost 2 million panelists. Since 2009, Userlytics has been helping enterprises and agencies improve the user and customer experience of their websites, apps and prototypes. With a scalable pricing model and a diverse worldwide panel, Userlytics allows brands to run both moderated and unmoderated usability studies with as many or as few participants as they choose. In addition to its testing services, Userlytics offers a variety of optional professional services including senior UX Consultants in both Europe (Madrid) and the U.S. (San Diego & Miami). The team can help clients achieve actionable UX insights, including through the use of our proprietary ULX Score, a benchmarking platform for measuring a 360º view of Appeal, Adequacy, Distinction, Usability, Trust, Performance, Affinity and Appearance.Starting Price: $34 -
20
Optimal UX
Optimal UX
OptimalUX is a seamless SEO patching and A/B testing platform designed for effortless integration. Instantly fix SEO issues, update content, and optimize user experiences in real time. With advanced rendering, it enables flicker-free testing, precise personalization, and real-time segmentation. Built for efficiency, OptimalUX allows direct modifications to templates, images, and links without complex coding. Experience smooth deployment, fast iterations, and enhanced performance without redirects or blank screens. Whether fine-tuning SEO, adjusting layouts, or experimenting with new features, OptimalUX streamlines the process for maximum impact. Improve rankings, boost engagement, and refine your UX—all with one powerful tool. Start for free and pay as you go -
21
UseItBetter
UseItBetter
Lead more customers and monitor their behavior with UseItBetter, an analytics and optimization platform. UseItBetter features autotracking that allows users to automatically track everything visitors do on their websites. Innovative and smart, UseItBetter enables users to learn how to improve analytics instead of tracking funnels. UseItBetter is the perfect platform for analysts, marketers, and web developers.Starting Price: $9.00/month -
22
VWO Testing
Wingify
Always Be Testing. Always Be Converting. Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT. Build your experiences, exactly the way you want, without writing a single line of code. For more than a decade, 1000s of growth leaders and CRO Experts have trusted VWO Editor to create and test experiences across millions of users, without ever involving a developer. Easily change the headline, CTA, images, or any other element on your page. Modify existing pages or create multiple variations of the same page. Make styling changes such as background color, font styles, and borders as well. Drag, move, resize, and hide options let you make layout changes like bringing a form or an offer to top of the fold. Unlimited undoes to fix your mistakes. Get an entire library of widgets to test with.Starting Price: $199 per month -
23
UpSellit
UpSellit
With absolutely no hidden fees or long-term contracts, we’re able to meet the needs of any business with full transparency from the start. Once you’ve captured a visitor’s email, you’ve gained the power to extend the conversation beyond the initial website visit. That means changing the conversation: Recontextualize value. Add convenience. Amplify urgency. UpSellit’s proprietary technologies and proven remarketing strategies can easily boost your profitability 5-15%. You’re never in the dark with UpSellit’s Visitor ID technology. Identify returning visitors instantly and use their previously collected contact information, shopping history, and browsing behaviors to craft emails that convert. UpSellit’s LifeCycle Remarketing campaigns take a customer’s first purchase and turn it into repeat business. With perfectly timed emails and reminders letting customers know when it’s time to renew, refresh, or restock their previous purchases.Starting Price: $500.00/month -
24
SiteSpect
SiteSpect
SiteSpect is the leading A/B testing and personalization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you to test and personalize across the entire customer experience, from client-side look and feel to server-side functionality, engaging your website visitors with the right experience at the right time. SiteSpect is the most complete, powerful, and easiest solution for optimizing and personalizing your customers’ experiences. SiteSpect offers unprecedented site performance, scalability, data integrity, security, and the ability to optimize every part of the customer experience. -
25
Apptimize
Apptimize
Apptimize, an innovation engine providing industry-leading experimentation and feature release management, supports the creation of exceptional user experiences across all digital platforms: mobile, hybrid, OTT, web, and server. Companies are building mobile apps to ensure they have an omni-channel presence — Apptimize enables them to test and optimize these apps to reach and exceed business goals. Customers include companies such as HotelTonight, Glassdoor, A&E, Stash, and more, reaching more than 2+ billion application end-users worldwide. -
26
Acquigo
Xerago
Acquigo is an Algorithmic Marketing Cloud which enables its customers to run marketing campaigns. It is a tool that has in-built end to end campaign management functionalities from planning campaigns to executing and tracking responses to it, on channels such as email, SMS, push notification and the like. About Acquigo: ACQUIGO's built-in algorithms automate the campaign management activities from defining the target audience to planning, designing, scheduling, execution, tracking and optimization. It comes pre-loaded with marketing campaigns, automated micro segments, and a relationship dashboard. Acquigo is a product offering of Xerago, an integrated marketing services entity that has been working with marketing automation platforms for about 15 years. Xerago brought marketing automation to India in 2005. -
27
Split Hero
Split Hero
Create and run tests quickly and easily for your WordPress sites. Increase form submissions, newsletter signups, button clicks and WooCommerce orders through the use of data driven conversion focused design. No coding required. Split Hero has been built to be quick and easy for anyone to use. No coding knowledge required, anyone in the team can create and maintain tests. Time is money and we help you deliver results to your clients - faster. Whether you're a solo freelancer or a large agency, we have your back. Pick a plan that fits your business and invite anyone you need into Split Hero to manage your client campaigns. You can also invite customers into the platform to view their ongoing campaigns. From solo freelancers to large agencies, people are loving Split Hero to increase CRO for their clients resulting in more recurring revenue for them.Starting Price: $49 per month -
28
Exit Monitor
Exit Monitor
When a visitor lands on your website, Exit Monitor begins tracking that visitor's mouse movement and velocity to determine their exact position on your page. Our custom built visitor behavior learning algorithm and exit intent technology allows Exit Monitor to determine the exact millisecond a visitor leaves your page. Once an exit intent has been triggered, Exit Monitor displays a targeted offer to your visitor. This gives you the ability to either capture a new lead or gain a sale. Exit Monitor gives you the ability to drive more revenue to your business by leveraging customer data to capture more leads and turn visitors into paying customers. Grow your email list with new leads that you can target and market to. Increase your engagement on social media with social offers. Direct your visitors to a landing page or another website before they leave.Starting Price: $39 per month -
29
Salesforce Marketing Cloud Personalization
Salesforce
Personalize every customer experience with AI and real-time data to optimize conversions and reduce costs. Treat every customer as an individual and drive ROI across your marketing programs with our personalization engine. Create personalized experiences with machine learning and AI. Customize everything, from webpages to in-app experiences, product recommendations, content, and more. Tailor each customer experience for driving a specific KPI, from acquisition to customer retention, using a mixture of real-time user behavior and historical customer data. Improve page personalization with machine learning, informing CTAs like banners or pop-ups. You can even target and test at the speed your customers are browsing, with personalization decisions happening in milliseconds. Use AI to synthesize in-the-moment intent data and past business engagements to identify customer affinities, interests, and preferences. -
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Intellimize
Intellimize
With your marketing ideas and our machine learning, you can optimize your web site for every single visitor. Simultaneously test all of your most creative marketing ideas to constantly showcase the messaging, content, and experiences that performs best. This is way beyond A/B testing and old-school, rules-based personalization. This is the new standard for high-converting landing pages across your website. This is Continuous Conversion™—and it changes… everything.