Best Ad Server Software in Europe of 2026

Compare the Top Ad Server Software in Europe as of January 2026

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What is Ad Server Software in Europe?

Ad server software is a platform that manages and delivers advertisements across various digital properties, such as websites, mobile apps, and other online channels. It allows advertisers and publishers to target specific audiences, optimize ad placement, and track campaign performance. Ad servers facilitate the automation of ad delivery, ensuring that the right ads reach the right users at the right time. These platforms also offer features like real-time bidding, reporting, and analytics to assess the effectiveness of campaigns and maximize revenue. By managing creative assets, user targeting, and performance metrics, ad server software streamlines the ad-serving process for both advertisers and publishers. Compare and read user reviews of the best Ad Server software in Europe currently available using the table below. This list is updated regularly.

1

Kevel

Kevel

Kevel (previously Adzerk) gives you the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more online revenue. Our award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%.

96 Ratings

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2

HeadBidder

FM Labs LLC

Focus on the core part of your business that brings money, use HeadBidder.net for mechanic ad management work that is automated on the platform. The SaaS Header Bidding management platform is made for online publishers and professional online-ad monetization teams. Combines wrapped up ready-to-go features and tools: prebid.js container, 3rd-party integrations with GAM, Smart+, User ID tools, Built-in Prebid analytics, and more. Header Bidding Manager SaaS Tool “HeadBidder” Functionality. Multi-Site and Multi-Account UI. User Account and Publisher management for system administrators. Platform-wide messaging system in UI. Prebid.js based wrapper builder. Automated Prebid.js script build and adapter monitoring. Google Ad Manager API support, token-based access. Built-in Prebid Analytics. Banner and Video ad types supported. Custom floors, Aliases, User-ID modules, Prebid server adapters features supported.

1 Rating

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3

AdSpirit AdServer

AdSpirit GmbH

The AdSpirit ad server offers everything the heart desires. In order to provide you with something of an impression of the expansive functions of the AdSpirit ad server, we have listed a small extract of its features here. With integrated video ads by AdSpirit, you are certain to gain the maximum attention of your target groups. Motion pictures are in and AdSpirit video ads allow easy and flexible use of this technology. You can create, optimize and evaluate video campaigns as usual with AdSpirit's convenient interface. To ensure that you reach the desired target group as accurately as possible and avoid wastage, AdSpirit offers you numerous options for optimizing your campaigns. With AdSpirit you are always up to date and always have an overview of all data. In contrast to many other systems, you don't have to create reports first and wait a long time for the result - with AdSpirit you click on your statistics and immediately receive all data live and complete.

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4

AdPlayer.Pro

AdPlayer.Pro

AdPlayer.Pro offers an ecosystem of innovative outstream video advertising solutions, powered by an IAB-compliant HTML5 video player with broad ad format support (instream & outstream) and video ad serving capabilities. AdPlayer.Pro provides: >> Ad-enabled video player >> Video ad server and ad management platform >> Whitelabel solution, and more. Founded in 2016, AdPlayer.Pro is an international provider of advanced video advertising solutions, specifically developed to address a series of industry challenges and dramatically improve the current video advertising landscape.

3 Ratings

Starting Price: Volume based pricing

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5

AdGlare Ad server

AdGlare Ad Server

Ad Server for Publishers, Advertisers & Agencies. Create, Manage and Serve Ads world-wide. See a live demo on https://app.adglare.net

Starting Price: $199 /month

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6

AdSpeed AdServer

AdSpeed

AdSpeed Ad Server combines the latest ad serving technologies with advanced web analytics to maximize your advertising revenue. AdSpeed is an independent ad server and ad manager. You enter ads from your advertisers with targeting criteria into our system. We serve ads, track and report real-time statistics about ad impressions, clicks, revenue, and conversions. You manage your ad inventory through our user-friendly interface. AdSpeed AdServer offers comprehensive ad serving products for publishers, advertisers, agencies and ad networks. If you're looking to scale your advertising strategy from one website to a network of multiple publishers, AdSpeed ad server for ad networks can help you start your own ad network of publishers and advertisers. AdSpeed helps you track and audit all incoming ad traffic independently and make sure your ad spending is monitored and optimized for the highest return.

Starting Price: $7.96 per month

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7

AdButler

Sparklit Networks

AdButler is a developer-ready ad server and retail media platform for web, apps, video/CTV, DOOH, and email newsletters. Launch direct-sold and retail media programs fast with a brandable self-serve portal, order/line-item workflows, precise targeting and pacing, and real-time reporting. Our global edge network delivers low-latency ads, and privacy is built-in (GDPR/CCPA). APIs, SDKs, webhooks, and server-to-server (S2S) options make integration straightforward, whether you’re a publisher, retailer, marketplace, or SaaS platform. VAST/VPAID video is supported; email is first-class. Backed by 25+ years in ad tech and trusted by 10,000+ customers. Pricing starts at $179/month for 1M requests. Start a free trial or book a demo.

Starting Price: Starts at $179/month

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8

AdvertServe

Renegade Internet

Wow your advertisers and create new revenue streams with premium creative formats that drive results and integrate easily into your website. Take advantage of smart auto-refresh technology to boost in-view impressions without negatively impacting your click or viewability rates. Below-the-fold ads can ruin your viewability if you serve them on page load! Turn on lazy-loading with a single click and stop wasting time on other strategies that don't work. Over 30,000 sites have relied on AdvertServe since 1998. That is why we have heavily invested in global data centers, DNS, and CDN along with AI-powered monitoring and self-healing software to provide a guarantee of 99.995% uptime. Maximize revenue with header bidding powered by Prebid.js to fill your unsold inventory at the highest market rates with unparalleled RTB demand from dozens of unique sources.

Starting Price: $150 per month

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9

AdsHelper

AdsHelper

We are a team with diverse skill sets but together we build a strong base. Although there was once a hard time for us, we still strive and were able to make ourselves featured in Web Summit 2017 and that was our proudest moment. Not only that we made it to Web Summit 2017, our product impressed the audience and got recognized over there. So, if you wonder what product of ours had impressed the audience in Web Summit 2017, here it is, AdsHelper. AdsHelper is the simplest online advertising platform that simplifies every online advertising settings. It does not require designing skills nor coding skills. With more than 100 templates, which are ready to be used, all users need to do is just drag n' drop. And yes! We are currently offering free unlimited access to all users.

Starting Price: $380 per year

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10

ad.agio

NeodataGroup

ad.agio is a multi-channel ad server from which you can manage all kinds of campaigns and deliver multi-platform content. Your advertising can reach all touchpoints in the digital world in the format that best engages your audience. ad.agio has been managing Behavioral and Contextual Advertising for over 15 years. Over time we have enhanced Artificial Intelligence and Machine Learning engines and today we have the ability to extract information from web content in a more accurate, fast and timely manner. Your advertising will always be in line with the content of the pages on which it will appear. ad.agio is ready to use with all the features you need to deliver your advertising quickly and easily. And it can also be customized to suit your needs. Everything is designed to respond to the customer: from reporting to targeting functionalities, from administration and access management rules to advertising message formats.

Starting Price: $1600.00/month

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11

PubWise

PubWise

Publishers of all sizes use PubWise to easily deploy & optimize a full range of modern programmatic technologies. PubWise takes the guesswork out of header bidding, programmatic demand, Google AdX, and digital reporting. PubWise's unique capabilities allows each publisher the freedom to work with only the technology and tools they need and control user experience. PubWise is the only Prebid.js management service offering Smart Path Optimization Technology (SPOT) which uses ML to deliver an optimized ad configuration matched to user segments and tailored demand inclusion that improves net revenue and latency. PubWise is committed to protecting publisher value and data with clear auction dynamics, transparent fees, and direct sales. Networks and large publishers use PubWise to centrally manage the programmatic technology of their own & customer sites. White labeling, rev share functionality, demand analytics and more take the pain out of managing these technologies at scale.

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12

EXADS

EXADS

EXADS is a powerful white label ad server that is used and trusted by ad networks, publishers and advertisers and can be customized to meet all your requirements. Whether it is for desktop, mobile or tablet, our extensive range of high-performing ad formats has you covered. You will have access to the full suite of features from the Get-go! EXADS offers Full Management & Statistics API, Real-time Analytics & Customisable Dashboards, Performance Management & Metrics, Advanced Tools for Managing Finances, Custom Ad Formats through API, Advanced targeting options, retargeting and frequency capping, and much more. Our ad server is also available as a Demand Side Platform or Supply Side Platform (SSP). Publishers and advertisers can easily create and manage campaigns using the intuitive interface that was designed with the end user in mind.

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13

Clickio Consent

Clickio

Clickio Consent is the leading Consent Management Platform (CMP) for Publishers. As a Google Certified CMP and IAB Europe Transparency & Consent Framework Certified, Clickio Consent is dedicated to helping website owners fully comply with the latest global privacy policies (GDPR). With a decade-long commitment to serving digital publishers, Clickio Consent integrates essential features to optimize Consent Rates while prioritizing user clarity and choice. Among its exclusive features, Clickio Consent offers easy paywall integration or a one-click Built-In Paywall (“Consent or Subscribe” model), providing end users with a transparent and user-centric experience. Clickio Consent performance is easily tracked through our intuitive platform, providing clear Real-Time Consent Insights. Moreover, customizable features such as design, language, and additional functionalities like vendor list management or A/B Testing are available.

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14

AdTarget Ad Server

Adtarget.me

AdTarget Ad Server is a powerful tool for running online advertising across all digital platforms and formats such as video, display, native, push, pops. AdTarget is a comprehensive ad serving platform designed to help businesses and marketers run and manage online advertising campaigns across various channels. Offering support for all major ad formats, including video, display, native, and push ads, AdTarget simplifies the process of ad delivery, targeting, and reporting. With advanced targeting options, including regional targeting, retargeting, and audience segmentation, businesses can enhance their ad campaigns' reach and efficiency. The platform also provides real-time analytics, seamless integration with martech tools, and full API access, allowing businesses to optimize campaigns and maximize ROI with ease.

Starting Price: $199/month

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15

Bannerflow

Bannerflow

Founded in 2010, Bannerflow is a Creative Management Platform (CMP) that enables in-house marketing teams to take control of their display advertising. Bannerflow is a software solution that empowers teams to design, scale, publish, analyze, personalize, and optimize display campaigns. The Bannerflow CMP allows brands to manage the entire campaign lifecycle, improving workflows across languages, formats, and markets – with full transparency over cost and performance. Headquartered in Stockholm, Sweden, Bannerflow is one of Europe’s fastest-growing tech companies. Recognized by the Deloitte Tech 50 and Financial Times FT1000 since 2016, Bannerflow was also recently awarded Mäster Di Gasell status. Trusted by leading brands including Lonely Planet, Three, and Shutterstock, Bannerflow continues to invest in innovative ways to help customers succeed in digital marketing.

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16

MarfeelPress

Marfeel

All-in-one platform for bloggers and editors on WordPress. MarfeelPress has all the features you need to drive more reader engagement, increase your ad revenue, and gain complete control of your mobile website. One WordPress plugin. One complete mobile website. Deliver an app-like experience with features such as swipe, relevant push notifications, and recirculation strategies to increase your traffic and page views. Keep complete control of the look and feel of your mobile website: set your colors, upload your logo, and add your favorite analytics and commenting systems. Give your readers what they demand: blazingly-fast page speed and load times. This decreases your website bounce rate and supercharges your SEO. Profit from Marfeel’s sophisticated algorithms, including real-time bidding and server-to- server header bidding. Access global deals with industry-leading SSPs and ad networks.

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17

Aroscop

Aroscop Tech

Data driven marketing solutions build on a Customer Data Platform to enable marketers optimize their consumer’s buying cycle. Activate & mobilise your first-party data to bring better understanding & transparency in your marketing & advertising value chain. Create clear user personas based on demographics, behaviour, transaction & browsing history, & enrich these cohorts with added data layers. Manage digital inventories across your or your partners’ properties to generate additional revenue or create targeted campaigns. Combine valuable data from multiple sources – offline or online, first party, second party or third party data. Use this unified data view to create winning digital strategies. Deploy existing or custom Machine Learning models to create custom segments and audience cohorts, predictive modeling & heuristics.

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18

Topsort

Topsort

Topsort is the #1 leading ad infrastructure that monetizes marketplaces, retailers, super apps with fast, easy-to-use, and modular technology. Auction tools and Infrastructure APIs help brands and marketplaces quickly gain feature parity to Meta and Amazon level Machine Learning in just 1 Click.

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19

Orbit Ad Server

Digital Ad Systems

Digital Ad Systems offers solutions for internet advertising management. 1. DSP (Automated advertising procurement system for real-time auctions) 2. SSP (Automated inventory sales system) 3. Ad Exchange Platform (сomplete programmatic ad system built for your supply and demand partners) 4. DMP (Data management platform) 5. Ad Server Platform (Serving Ads for Publishers, Agencies, and Ad Networks) 6. AI – FORECASTING AND PREDICTING + Predictor (Forecasting and predicting system) + AI-based recommendation system

Starting Price: $500

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20

Admixer

Admixer

We make ad management easy. Capable AdServer for inventory and demand management. All-in-one tech stack for Ad Network Owners and Media Holdings. Built-in data management tool for audience collection, segmentation and activation. A feature-rich proprietary RTB platform with access to large-scale inventory sources, transparent campaign management tools and exquisite targeting opportunities. Optimal stack of Enterprise level ad tech solutions for effective programmatic buying. A feature-rich proprietary RTB platform with access to large-scale inventory sources, transparent campaign management tools and exquisite targeting opportunities. Admixer.HB+ is a header bidding platform that empowers publishers to maximize their ad revenue. With its competitive marketplace, streamlined management tools, and focus on user experience, Admixer.HB+ helps publishers drive significant revenue growth and achieve their digital advertising goals.

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21

NT Programmatic Platform

NT Technology

The Internet has changed the way customers and advertisers interact and engage. NT develops products that support agencies and marketing experts to manage these new customer experiences. NT Programmatic Platform comprises of the world’s best technologies for establishing productive communication in online advertisement. At different stages of ad placement, the following modules are media planning, data collection/data analysis, creative development/adaptation, media placement with optimization in real-time, and statistical analysis of the results. NT Programmatic platform combines the latest technologies in advertising, which allows us to manage the full cycle of media buying – from market research and media planning to CRM data activation, strategy optimization across different KPIs, and in-depth data analysis. Throughout an advertising campaign, algorithm automation and capabilities of RTB optimization allow us to avoid stagnation periods and achieve all the KPIs planned.

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22

Peak DSP

Peak DSP (by Edge 226)

Edge 226 is a global provider of data-driven tech solutions, focused on providing its clients with smart tools for quality and transparent user acquisition. Edge’s leading product is Peak DSP, a Performance-Driven DSP that enables programmatic buying for quality user acquisition and re-engagement. Peak DSP offers: • An AI-driven algorithm optimizing and predicting install & post-install events: registrations, subscriptions, purchases or any other action • Data-based targeting with Lookalike Audiences, External User Data and Audience Match • Direct integrations: Owned & operated and direct apps Mobile device manufacturers & carrier-based supply Over 35 of the world’s top SSPs • All verticals and environments: Gaming, shopping, utilities, sports (etc.) campaigns across in-app, mobile web and desktop • Multiple creative types: Rewarded video Playable ads Banners, native ads & text ads HTML/Rich Media JavaScript tags

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23

Ezoic

Ezoic

Ezoic is a platform that allows digital publishers to streamline and automate the optimization of their ads, layouts, infrastructure, and more. Publishers use Ezoic to manage website performance and capitalize on opportunities to grow traffic and revenue. Ezoic empowers publishers using real artificial intelligence. This includes the ability to collect important data and automate decisions that improve visitor experiences, SEO, site speed, and website revenue. Ezoic re-invests in customers via grants and other investments. Over $12.4M committed to customers to fund further site growth. Avg. sites see 50-250% growth in revenue and 90% YoY growth in traffic. Ezoic Levels provides the best ad partners and guarantees highest earning display ads available. Built for every size and type of site. Ezoic guarantees the highest revenue and best UX.

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24

UpRival

UpRival

Finally, a performance focused ad server. UpRival at the core is an Ad Server built specifically for Media Buyers and Ad Networks. No matter what you sell, our ad templates are designed to give users the best ad experience, your developers an easy life, and you a warm sense of satisfaction. They just work. Our ad templates help your branding, performance, and style. Customize your client-facing ad server with UpRival, serving up a user interface that fits your brand perfectly. We make it easy to increase your brand awareness and boost your reputation with just a few clicks of a button. With UpRival, you can easily manage and deliver your campaigns across multiple websites, and even use your own custom domains.

Starting Price: $399 per month

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25

Bidscube

Bidscube

Launch your own real-time-bidding Platform with the ultimate white label solution with Bidscube. Bidscube is a customizable cutting edge infrastructure for programmatic companies made specifically for efficient RTB trading. The product is designed to connect SSPs and DSPs globally at all possible verticls according to IAB Standards. Bidscube is a cost-effective solution with powerful billing support and transparent real-time reporting. The platform provides Machine Learning Technology for building a custom digital advertising business in the programmatic ecosystem.

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26

AdPushup

AdPushup

Ad Revenue Optimization Platform for Enterprise Media. We help content creators across the globe generate more revenue by connecting them to 50+ premium advertising exchanges, deploying cutting-edge ad serving technology, and providing hands-on ad operations expertise. Maximize yield from every single ad impression on your website using a single platform. Our visual ad manager allows point-and-click creation of new ad units and layouts, while our machine learning based layout optimizer drives ad revenue growth using automated A/B testing. Open up your ad inventory for bidding by multiple demand partners in real-time. Our system auto-selects the optimal number of partners, so that you get the best yield for every single impression. We help publishers recover the revenue they are losing due to ad blockers. Our ads adhere to the highest UX standards as laid out by the Acceptable Ads standards.

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27

Addrelevance

Addrelevance

Addrelevance enables superior retargeting (+50% display ads CTR, branded content efficiency, conversion rates, and email or subscription campaigns). The data solution, powered by AI, is able to accurately predict individual users' buying profile (website visitors). By understanding what value proposition and call to action makes each individual click and take action, the most personalized version of an ad or content can be served. Fast and easy implementation. We capture the behavioral data of each unique visitor of a website. Our algorithm predicts the decision making profile of each visitor. Our clients show the most relevant ad or content, based on our predictions. You are a sales director at a publisher wanting to maximize your digital ad revenue. You're an experienced marketer looking to improve your retargeting, email, ad and personalization campaigns. You're a campaign manager looking to generate the same number of leads with a reduced budget.

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28

diDNA

diDNA

diDNA is the ad management platform designed for everyone on the supply side of the ad ecosystem including publishers and ad tech partners. Maximize ad revenue through a holistic approach including core ad tech, access to 70+ demand partners, and a dedicated team. The results speak for themselves, 95% fill rates, 98% viewability, 100-150% ad revenue increase, $5 average RPM, and improved site load times. All that combined with fully transparent, real-time reporting built for practical use. The one platform to optimize all of your digital ad inventory through proprietary ad technology, brand safety features, and access to premium demand. diDNA offers an enterprise ad management platform that optimizes all digital ad inventory for publishers through proprietary core ad technology. By utilizing machine learning and artificial intelligence to power our rules engine, we can support and empower publishers by generating the maximum ad revenue while simplifying the process.

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29

Clickky

Clickky

Be a better, more efficient media buyer. Don't lose time, launch ad campaigns in a fast and efficient way. Start with placing an offer and linking it to the Bundle ID or the app page in an app store. Available for direct advertisers and ad networks. Insert either a tracking link from one of the direct providers that work with Clickky, or your own link, or a link provided by your ad network. Select the countries where you plan to promote your offer and get access to mobile traffic in all geos. Sign up to the self-serve platform for mobile advertisers and start running effective user acquisition campaigns without losing time on adjusting and customizing the settings. Clickky's Self-Serve Platform for Mobile Advertisers allows running mobile ads and acquiring quality mobile users in all geos, with incentive and non-incentive traffic; targeting the right audience and tracking the results right on the platform.

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30

Setupad

Setupad

Setupad works with over 500 publishers to boost ad revenue through advanced programmatic advertising solutions. By leveraging Prebid technology and offering access to premium demand sources, Setupad provides publishers with the right technology and tools to combine all their demand sources, maintain transparency, and optimize performance. Whether through managed services or self-serve options, Setupad ensures publishers have the flexibility and control they need for successful website monetization.

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